China's high -end machine market share announcement

With the tide of layoffs, the plunge of the stock index, the contraction of the business of Internet technology companies, and the decrease in economic growth, appeared in everyone’s vision, which means that the previous glory has become the past. Become the primary problem for the company to face.

As a carrier in the era of mobile Internet, the mobile phone industry has also been greatly affected, and now it is the trough period of the mobile phone industry. According to data released by Countpoint, in the second quarter of this year, China's smartphone sales fell by 14.2%year -on -year, and this was the lowest sales in the past 10 years. In terms of subdivision, the TOP5 of the Q2 smartphone market share is: vivo, Honor, OPPO, Apple, Xiaomi, and the specific share is: 19.8%, 18.3%, 17.9%, 15.5%, and 14.9%. And this data, compared with 2021 Q2, except for glory, other brands have declined. There is no doubt that this is no longer the era of incremental growth of barbaric growth, but the era of stock stocks that must be obtained by strong products.

You know, the times are constantly changing, and the market will not be on the rise forever. In the moment when the wind is surging and full of uncertainty, only technological innovation can break the uncertainty and get out of a certain way.

vivo becomes high -end market brand first

Although the overall mobile phone sales are declining, the performance of data is not so bad in the high -end mobile phone market. From the report of the Counterpoint Research, we can see that the sales share of China's high -end smartphone market (about RMB 2750 or more) has risen slightly from 31%of 2021 Q2 to 33%of 2022 Q2. Compared with the overall market decreased by 14%year -on -year, the sales of high -end markets fell by only 10%. That is to say, the demand for high -end markets is relatively stable, and high -end markets have high profits and strong brand viscosity, which also prompted manufacturers to pay attention to this cake.

Among them, Vivo's domestic brand's performance in the high -end market is particularly prominent. Its sales have increased by 91%year -on -year, replacing Huawei for the first time occupying the second place in China's high -end market, second only to Apple.

From a practical point of view, the competition in the mobile phone industry is not only more intense, but also deeper.

Vivo is able to sit on the top chairs of domestic brands of the high -end mobile phone market and have an important connection with Vivo's attitude of doing things. In the values ​​of vivo, the importance of the word "division" is self -evident.

As the saying goes, the authorities are fascinated. In the wave industry, if the qualitative is not enough, the ability to choose and restraint is not enough, it is easy to lose the direction and become the waves. Faster running, the right direction is correct to do things right.

On the way to impact the high -end market, you can see that the pace is very stable.

From the participants to the founder

The emphasis on technological innovation did not follow the trend blindly, but made differentiated innovations based on user needs.

On the four tracks of design, images, performance, and systems, research institutions such as chip laboratory and thousands of mirror security laboratories have gradually been established to promote brand development with technological innovation and promote product upgrades, which has become more and more prominent.

From an industry participant to become the pioneer, this is a thick accumulation, and it is also a process of quantitative change to qualitative change.

Conclusion

In terms of competition in the mobile phone industry, it is simply the competition of technology and the competition of product power. However, when the situation changes, it is possible to seize the opportunity when the market may be shuffled. Sexual vision and long -term layout.

The extension of mobile phone products is extended. There are competitions in different fields such as smart ecology, 5G, AI, and LOT. The competition in the smartphone industry still has room for evolution. It is the key to breaking the situation.

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