3D billboards only stay in dazzling special effects?Sai Baiwei makes you "seeing truth"

As people's lives gradually return to normal, this year's advertisers continue to gain more creativity in outdoor billboards. From August 20-21st, Sai Baiwei attracted the attention of the London people through a huge interactive 3D billboard, allowing the audience to design their own dream sandwich, and then they could be displayed on the big screen.

This event was represented by ABove+Beyond and was conducted at the shopping center Westfield Stratford. Shopper is invited to download an application through the QR code on the billboard to let them control the screen and add ingredients to make their ideal sandwich. Then they can see their names on the screen. Subway employees will find them in the crowd and provide them with this "customized" sandwich.

Above+Beyond cooperated with Kinetic, an expert on outdoor activity. According to the agency company, there were "hundreds of people" on the weekend that they had customized sandwiches.

Dom Goldman, the chief creative officer of Above+Beyond in a statement, said: "The way to embrace new technologies and explores audience interaction is always exciting. We have seen many great 3D billboards, but create a complete interaction The screen is embedded in it, this is the first time. "

Case information

Creative Agent: Above+Beyond

Chief Creative Officer: Dom Goldman

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