Sandberg has a heavy mystery. Where will the Facebook who lose the second hand will go?

The 21st Century Business Herald reporter He Liuying reported on June 1, local time, and was called Facebook (later renamed Meta) second leader and "First Lady" Sheryl Sandberg on his Facebook homepage to say goodbye to farewell to his homepage The farewell text of 1500 words describes its fourteen years of associative with Facebook.

The famous encounter was also recorded. At that time, Zuckerberg was 23 years old and founded Facebook for only three years. Sanderg was 38 years old. It was the vice president of Google's global online sales and operations. Before that party, the two had no intersection. The only thing in common was that both of them were alumni of Harvard University, but Sandberg graduated with a bachelor's degree in economics.

Soon, Sandberg left from Google and joined the then technology new technology company Facebook. According to her original plan, I stayed in Facebook for five years, but it was not until 14 years later that Sandberg really said goodbye.

Regarding Sandberg's departure, Zuckerberg said, "In the future, I don't plan to replace her role in our existing structure. The method defines COO (chief operating officer). "

After the mutual complaint was sincere, Meta was reviewing Sandberg's use of Facebook resources on personal affairs more widely, and it was more than a week before she announced her resignation.

During the past 14 years, Zuckerberg and Sandberg joined forces to create a social empire that "dominated" to this day. According to Pwa Yongdao (PWC), according to the "2022 Global market value listed company" released by the stock market value of the stock market on March 31, 2022, Meta Platforms has a market value of US $ 605 billion, ranking ninth, and is still in the social software sector. Leader.

At the same time, the increasingly permeable doubts and even the discussion fell on the two. Many people still remembers that after the "Data Gate" incident, Zuckerberg was rarely put on the formal dress and received a few hours of inquiries at the US Congress hearing. Some media have pointed out that Zuckerberg believes that the public influence of the Cambridge analysis incident should be blamed on Sandberg and his team. The outside world speculates that the two have cracks?

In any case, Sandberg will leave this Vanity Field (retained by the company's board seat). It is just that the wheels are still moving forward, and the review of Sandberg is ongoing. Zuckerberg still promotes the Yuan universe on his personal homepage. This technology company that has been renamed is still trying to build a new Internet kingdom. Like Facebook, which had changed the social way.

Advertising madman

Sandberg created two legends in Google and Facebook.

One time helped Google to develop AdWords (keyword advertisements) and ADSENSE (advertising alliance) business, and Google, which was still winged at the time, became a "gold absorption" body. Statistics STATISTA data shows that Google's advertising revenue jumped from US $ 70 million in 2001 to US $ 21.13 billion in 2008. These two years are the time for Sandberg to join and leave Google.

Another time, the advertising revenue of Facebook was directly increased to 100 billion US dollars. In March 2008, under Zuckerberg's "Three Gu Caisers", Sandberg officially took office and has been COO to Facebook. Sandberg said, "Sometimes he says that we grew up together, and the fact is true."

According to financial report data, in 2021, Facebook's operating income was $ 117.9 billion, of which advertising business revenue accounted for more than 97%, reaching $ 114.934 billion. In contrast, in 2007, the company's revenue was only $ 150 million.

Many people call Sandberg a "adult in the room". Zuckerberg once said that some people are outstanding managers who can manage huge organizations. Some people are good at analyzing or focusing on development strategies. These two traits usually do not exist on the same person. I belong to the latter.

And Sandberg belongs to the former more. Zuckerberg said, "Sheryl has built our advertising business, hired excellent talents, created our management culture, and taught me how to run a company."

"One of her greatest legacy is an incredible team." At present, several executives of the company, including the president of global affairs Nick Clegg, chief legal officer Jennifer Newstead, chief growth officer Javier Olivan, etc., are recruited by them.

For a long time, the partnership between the two is very close. It is also in this fourteen years that Facebook has moved from a startup to Nasdaq from a startup. The employee expands from three digits to five digits. During the peak, the company's market value exceeded trillion dollars. And the fifth American company that achieved this achievement with Google's parent company Alphabet.

However, Sandberg's decision to leave Facebook is not without a sign. Data show that Sandberg has sold more than 1.7 billion US dollars (about 11.4 billion yuan) stocks in the past ten years. In addition, the news of Sandberg and Zuckerberg had a gap between it. However, after the boots landed, the outside world was still uproar. Mystery

According to Sandberg, the departure of this time is not because of the supervision pressure faced by the company, nor because the current advertisement slows down, but because there is not so much time. She plans to get married this summer to accompany more 5 children in the family. At the same time, pay more attention to the foundation and charity work. "Considering how important this moment is for women, which is more important for me than ever."

Sandberg's resume can be called "elite in the elite". During Harvard, former US Treasury Secretary Samers appreciated Sandberg and voluntarily served as his thesis tutor. In 1999, Samers was the Minister of Finance of the Clinton government, and Sandberg was the chief of staff. At that time, she was only 29 years old. In addition, McKinsey's management consultant and World Bank research assistant have also become a few pens in her personal resume. After that, it was Google and Facebook, which had a fame.

With strong strength and personality charm, Sandberg has always been good. However, as the "second leader" of the enterprise, the fate of Sandberg and Facebook's prosperity and decline seemed irreversible.

The turning point occurred in 2018. In March of that year, a report about 87 million Facebook user data was leaked by improper leakage to the forefront of Facebook. The reason for people's anger is that the leaked information is linked to the 2016 US presidential election.

For a while, the company faced an unprecedented word of words, and Zuckerberg had to accept the U.S. Congress and the European Parliament who took turns. User information leaked, Sandberg, who was COO, seemed to be blamed. At that time, some media reported that "Zuckerberg accused Sanderg for scandal."

Signs of "disagreement" are displayed from time to time. A former company executive revealed that Sandberg supported more stringent content audits, while Zuckerberg advocated that the platform should not become "truth arbiters."

In October 2021, Facebook was officially renamed Meta Platform, and his determination to turn to the Yuan universe business was evident. Some people believe that the Yuan universe ecology will greatly broaden the Facebook revenue channels and reverse the single advertising revenue. Sandberg has also lost the place of long -sleeved dancing, which may also be one of the reasons for her departure.

At the same time, the new "soul figure" is also rising. In 2018, former British Deputy Prime Minister Nick Claig joined Facebook as Vice President of Global Affairs and Communications. In 2022, Claig was promoted to the president of global affairs and had greater authority in policy decision -making. "Lead our company in all policy affairs." Earlier, Cleg reported to Sandberg and now reported directly to Zuckerberg. For Facebook, which is struggling to "take care of" political affairs, the promotion and promotion of previous politics are quite deep.

And the company's chief growth officer of Sandberg, Harveil Olivi, called it "a more traditional chief operating officer role". Unlike Sandberg's sparkling, Olin, born in Spain, restrained and quiet, joined Facebook in 2007. As a growth officer, Olin mainly cultivates overseas markets and is committed to promoting applications to users outside the United States such as Latin America.

During Olin's work, Facebook users expanded rapidly. Statista data shows. Facebook's monthly living users in the third quarter of 2008 were 100 million. As of March 31, 2022, Facebook and their family products applied a monthly number of activities reached 3.6 billion, and the daily active number reached 2.9 billion.

Some people also speculated that Sandberg resigned under review pressure. News on June 11 shows that Meta has conducted a broader review of Sandberg's use of Facebook resources for personal affairs for many years. It is reported that since last fall, Meta has launched investigations on several employees.

The scope of investigation mainly includes whether to use company employees to support the work of the Lean In Foundation; help her write and promote the second book; and whether to use the company's resources to plan weddings. It is reported that if it is real, it may violate the provisions of the US Securities and Exchange Commission.

A source close to Sandberg said that the censorship had troubled her, but it did not make her decision to resign from the company. At present, Sandberg has not responded to the company's investigation. His spokesman told the media that "there is no improper use of company resources to plan her wedding."

"One step forward"

Over the years, Facebook and Sandberg can be called "mutual achievements."

During his job, Sanderberg's fame and fortune were doubled. "Facebook's First Lady", Facebook's first female member, the fifth place in the Forbes magazine "The most influential woman in the world", the cover of "Times Weekly" magazine, etc. In the pocket. In addition, according to Forbes estimates, Sandberg's total wealth is 1.6 billion US dollars, which is the second woman in the science and technology industry. Here, she is known as "Silicon Valley's most influential woman" and has a prominent business elite; on the other hand, as a feminist, Sandberg is also supported.

In 2013, Sandberg appeared on the cover of "Times Weekly", the title was Do n’t Hate Her Because She ’s Successful, and she could n’t be annoyed by her success.

"She is the co -pilot of the world's largest human (social) network in the world. Facebook has about 1 billion users, most of which are women, at least in the United States. Her resumes, she is at Harvard Business College, McKinsey and Finance. The work of the ministry is called step -by -step, and there is no revolutionary atmosphere. But in the "bloodline" of the major feminists, she is likely to be a key figure. "The article of the year was evaluated.

"In a sense, she is almost like Betty Frendy," said Stephanie Coontz, a writer and historian, "she is talking to specific audiences, but they really need this information. "Betty Frigan is one of the representatives of American feminism in the 20th century. He made a great contribution to the second feminist movement in the United States and was called" the housewives to liberate all housewives "by the public.

It is worth mentioning that Sandberg's mother was originally a family woman who gave up her doctorate for the family, but later grew into a feminist. Essence

In many occasions, Sandberg will use her slightly hoarse voice to remind women to pay attention to intangible obstacles in thought. She made three warnings: First, sitting at the table refers to keeping the initiative in work occasions and courage to negotiate for their own interests; second, make your partner a partner, learn to maintain fair cooperation with your partner; Third, don't give up before you leave. Don't give up in advance, don't affect your current energy for fertility plans or other.

In 2013, Sandberg published the first book "Lean in" (a step forward). The subtitle was "women, work and leadership will", and once became a global best -selling book. Welcome to women in the workplace. Soon after the new book was published, Sandberg started the non -profit foundation of the same name.

According to the official website, the mission of the foundation is "the power to give women the goal."

But there are no shortage of controversy. Harvard's degree, resumes of political and business, and outstanding husbands have entered a promising company at the time at the right time. These elements of Sandberg are difficult to copy, and asking everyone to move forward like her, it seems a bit of granted.

Another controversy is that Sandberg used Meta's influence to suppress the media's adverse reports on the media's ex -boyfriend Activision Blizzard CEO Bobcottic. At that time, the Meta spokesman's response to the matter: "Sandberg never threatened the business relationship between the media and Facebook in order to affect the editorial decision."

This question has caused great trauma to Sandberg's reputation and its feminist colors. The company's data scandal event has gradually differentiated. However, in the disturbance, Sandberg's feminist identity has not retreated, and his personal homepage is still a photo of women. According to the plan released by Sandberg himself, she will take more time next time she will take more time Invest in women's rights and interests.

Meta stands at the "crossroads"

Today's Facebook is not good.

The tightening of the US inflation and the tightening of monetary policies, which caused by the stock selling tide is particularly significant on the impact of technology stocks. Influential factors such as the new crown epidemic and supply chain crisis have begun to decline since September last year, Meta Platforms's stock price has begun to decline, from 339.39 US dollars/share to today's $ 163.74/share, the stock price is very rapid.

Sandberg's departure brings greater uncertainty. "Her resignation is at a very important crossroad," said Mike Proulx, vice president and research director of market research company Forrester.

At this crossroads, it pointed to the company's Yuan universe business transformation to a large extent. On the official webpage of Meta, Zuckerberg's personal Facebook homepage is full of elements such as VR devices. Earlier, Facebook announced that it would invest $ 10 billion in related technologies in the Yuan universe in 2022. However, huge investment, there are few returns.

In the first quarter financial report released by Meta, the "burning money" attribute of the Yuan universe project was undoubted. During the reporting period, the revenue of Relity Labs, the core department of the Cosmopolitan Strategy, revenue was about $ 695 million, but the loss reached US $ 2.96 billion.

From the perspective of overall revenue, data is also not optimistic. In the first quarter of 2022, Meta's total revenue was US $ 27.908 billion, an increase of 7%compared with US $ 26.171 billion in the same period last year; net profit was US $ 7.465 billion, a decrease of 21%compared with the net profit of US $ 9.497 billion in the same period last year. Today, the company is a double pinch of compliance supervision and competition in the industry.

With the continuous expansion of the company, controversy around Facebook's privacy security and compliance monopoly. Two years ago, the Federal Trade Commission initiated anti -monopoly lawsuit against Facebook, accusing him of illegally maintaining its monopoly position in the field of personal social networks through many years of anti -competitive behavior. The choice of equity is also damaged.

Recently, Oculus, Meta's virtual reality head wearing technology equipment vendors, and the acquisition of GIF image supplier Giphy, have also attracted the attention of regulatory agencies and reviewed it. It is worth noting that the U.S. Congress is preparing to vote for the legislation of the American Innovation and Selection Online Act. If the antitrust bill for the technology giant is landing, the technology giants such as Facebook are bound to face a more severe regulatory storm.

On the other hand, the rapid rise of TIKTOK has also brought a lot of competitive pressure to Facebook. Sensor Tower Store's information data shows that in May 2022, Douyin and its overseas version of Tiktok were downloaded with more than 64 million downloads, and the global mobile application (non -game) download champion was won. After Meta applied to the family, Instagram, Facebook, and WhatsApp ranked second, third, and fourth, respectively.

In 2020, in order to fight the short video traffic pressure brought by Tiktok, Meta launched a short video function Reels on Instagram. This year, the company launched REELS for all Facebook users around the world, trying to strengthen its counterattack against Tiktok.

Zuckerberg commented on Tiktok that Tiktok is a very large -scale competitor and is growing at a fast speed. Although we have very fast development, competitors have also grown rapidly. He said that the development of Reels is optimistic, but there are many jobs to do.

All signs show that in the increasingly fierce industry competition, Meta is trying to stabilize the "one brother" status. Previously, in order to fight for young users, Meta plans to launch children's version Instagram for children under 13 years old, but later suspended due to the opposition of legislators and parent groups. It is worth mentioning that there was a local media that Meta was allowing the consulting company to plan a national movement aimed at the United States public against Tiktok.

Under multiple pressures, can Zuckerberg's Yuan universe shift to help them build an Internet kingdom? Tan Kaicheng, the chairman of the China Youth Chamber of Commerce, told a reporter from the 21st Century Business Herald that "industries and enterprises in different fields under the epidemic are paying attention to the development of the Yuan universe, and many giants are layout. There are no products related to the Yuan universe in the market for the time being. Facebook renames Meta, which is not only catering to the current air outlet, but also to give it to its own position. The huge number of users to promote the development of the Yuan universe. I believe that the market is also looking forward to how Facebook uses its own advantages to create a breakthrough value for the market. "

The future is unpredictable, but the subsequent Yuan universe rivers and lakes will no longer have Sandberg.

As for today's Meta, everyone generally believes that Sandberg's departure will inevitably bring a heavy "broken arm pain", but some analysts believe that Wall Street is not scared by the news. They are still optimistic about the company's prospects. Berg's departure is not the same as that of Meta facing an imminent challenge.

In 2022, geopolitical risks increased, the capital market was turbulent, and the increasingly stricter compliance supervision was hanging on the neck of technology giants day and night. Under these environmental factors, how to break Facebook and even other technology giants has become the focus. After Sandberg's announcement, people's more imagination of Facebook's imagination is that the entrepreneurial enterprise that was like a bamboo, and the young people who were a hoodie all year round could continue to stand firmly in the next Internet torrent?

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