JD 618 Battle Report was released: total turnover of 379.3 billion yuan innovation increased by 10.3% year -on -year

21st Century Business Herald reporter Yang Qingqing Beijing report

On June 19th, JD.com announced the 618 total war report in the early morning. Data show that the total turnover of Jingdong 618 in 2022 was 379.3 billion yuan, exceeding the record of 343.8 billion yuan last year, an increase of 10.3%year -on -year.

According to the announcement of JD 618 Media's Open Day, the overall channel business of JD.com ’s overall channel business increased by 27,000 cooperative brands and over 30,000 cooperative stores during the period of JD 618. Among them, the overall channel business turnover of Mengniu, Yili, Golden Aurea and other brands increased by 5.6 times year -on -year, and the overall business turnover of merchants such as Wal -Mart, China Resources, and Yonghui increased by 6.6 times year -on -year.

Lenovo and Xiaomi also disclosed their 618 records. During the 618th period, the sales of the entire network reached 8.1 billion yuan, leading the list of major e -commerce platforms, and Xiaomi announced that the cumulative payment amount of the omnice of the channel exceeded 18.7 billion yuan. In addition, the sales of mobile phones in Meizu Mall increased by 68%year -on -year, and the sales of Honor Mobile Jingdong Platform 4000 + high -end series products increased by 400%year -on -year.

An obvious trend is that JD.com emphasizes the total number as much as previous years in 618 this year. In previous years, on the day of 618, the JD.com will disclose the phased numbers during the 618 period, which is not this year. However, in comparison, other e -commerce platforms are also deserted. So far, the complete 618 battle report has not been given.

In this year's special background, JD.com emphasizes the supply chain technology capabilities, and the number of disclosure of the disclosure is more around the supply chain.

JD.com disclosed that JD.com achieved the day or the next day in 94%of the nation's districts, counties, and 84%of townships. In addition, during the 618 period, the "Trinity" supply chain technology of Jingdong Logistics was fully upgraded, and the average predictive accuracy of full -link predictions such as warehouse transportation exceeded 95%.

As of June this year, JD.com ’s self -operated overseas warehouse area has increased by 100%year -on -year, and the international supply chain network has reached nearly 230 countries and regions. At the same time, JD Logistics has fully carried out supply chain logistics services for farmers and merchants in the origin of the production area to help rural rejuvenation. The single volume of agricultural special projects in the origin of the area increased by 184%year -on -year.

Behind high -efficiency supply chain, there is no support for technical capabilities. JD Cloud supports the rapid response demand for the supply chain with over 3 million containers, and the entire link guarantees consumers' experience during JD 618. Data show that at 8 pm on June 17th, JD Cloud's visit to users per second increased by 154.5%year -on -year. During the 618 period, Jingdongyun's smart customer service speaking service volume exceeded 610 million, services exceeded 580 million users and more than 174,000 merchants.

In addition, Jingdong Supply Chain Fintech In the 618 period, in the 618 period, it took the two major directions to relieve difficulties and boost consumption, and effectively served the real economy. During the 618 period, JD.com's supply chain fintech was millions of small and medium -sized enterprises upstream and downstream of the industry chain, with a cumulative increase of over 12 billion yuan, and the amount of exemption and exemption exceeded 200 million yuan. 10,000 yuan of digital RMB red envelopes boost consumption, with a consumption amount of 400 million yuan, an increase of more than 18 times year -on -year.

At the 618 launch meeting in May this year, JD.com first proposed a "responsible supply chain". At the 618 Media Communication Meeting on June 18, the JD.com retail CEO Xinli Jun further stated that from the perspective of industrial and social levels, this year's JD 618 is more significant, and the industry is ushered in the "first year of supply chain".

"We always believe that in the development of the supply chain, the infrastructure and flexible response digital intelligence supply chain technology will become the pursuit of more enterprises, and the supply chain infrastructure and the supported supply chain infrastructure and the therefore are The upgrading of countless intelligence will also become an opportunity for the high -quality and sustainable development of the Chinese manufacturing and circulation industry. "Xinli Jun said.

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