Wang Gaofei: Weibo helps to push high -quality content "out of the circle" to help the construction of online civilization

On August 28, the 2022 China Network Civilization Conference was held in Tianjin. Wang Gaofei, the chief executive officer of Weibo, said in the main forum that Weibo deeply realized that the construction of online civilization and network ecological governance have become an important and urgent topic, which requires all parties to collaborate and co -governance.

Wang Gaofei said that the value of the connector was first exerted, and Weibo thoroughly practiced the core values ​​of socialism, continued to explore the establishment of a harmonious and healthy community atmosphere, and creating a good community environment for multi -party co -construction and sharing of the whole people. As early as 2012, the community convention and community credit points system was launched on Weibo. Community governance was performed through open and transparent rules. With the continuous improvement of Internet laws and regulations, it was updated and iterated. It has now become a common agreement for platforms and users to maintain order. Essence

"We have upgraded the existing epidemic assistance model, linking resources all parties, amplifying the strength of all parties, and establishing a relief mechanism for multi -party linkage of love Internet companies, media, and ordinary netizens, guide them to exert their respective functions, jointly compete, and practice with practical actions. The core values ​​of socialism. "Wang Gaofei said.

At the same time, Weibo also showed the role of stabilizer to create a clear network space. Since last year, Weibo has carried out a series of inspection operations, from content ecology to product mechanisms, from technical models to algorithm mechanisms, and has conducted core optimization from the inside out to maintain the network ecology of the platform with a new attitude.

"In the process of community governance, we advocate users to consciously maintain the atmosphere of social discussion, guide users to use their true identities to make rational speeches, and be responsible for our words and deeds. Following this logic, we have successively launched one -click protection, IP belongs to the local area and personal homepage Display the comments function, and issue announcements for the public to be secure and batch in batches, have achieved good results and won unanimous praise. "Wang Gaofei said.

In addition, Weibo also used the attributes of the amplifier to stimulate the positive energy of surging society. After more than 10 years of deep cultivation, more than 200,000 government affairs and media accounts on Weibo have become an important window for information disclosure and public opinion guidance. The total number of fans exceeds 14 billion people, with an annual reading volume of nearly 3 trillion yuan. The media host, the social hotspot and hot search of the netizens are continuously on the list. The online ecology is orderly, and the social civilization is popular.

"Weibo began to implement the public welfare advertising plan in September 2021. It invested 3%of advertising resources in income each year and promoted the spread of public welfare content. In 2022, we invested more than 400 million resources to promote high -quality content exposure to" out of the circle ". The reading volume of traditional holiday topics such as the Dragon Boat Festival and Tanabata has doubled year -on -year. More netizens participated in the atmosphere of the traditional festival. "Wang Gaofei said.

Wang Gaofei said that next, Weibo will implement the main responsibility of the platform, give the entire platform, strengthen the governance of network space and network ecology, and truly do it every day. The power of "Weibo" in the great cause of online civilization.

Source: Jinyun

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Review: Wang Shaoyun

Editor: Wang An

Material arrangement: Shi Jiaojiao, Wang An

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