JD.com, 618 single -day transaction volume of 618 single -day transactions, an increase of 77% year -on -year in the full cycle

Cover Journalist Lei Qiangyi Yi Li Li

On June 19, JD.com purchased and JD.com released the 618 Ultimate Battle Report. From 8:00 pm to June 18th, the sales of Jingdong hours and JD.com -to -home dual -channel sales increased by 77%year -on -year. On June 18, the single -day transaction volume exceeded 600 million yuan, refreshing the single -day peak record. During the promotion period, the number of users purchased by JD hours increased by more than 400%year -on -year. Single -average delivery time is shortened by 4 minutes.

The whole category is hour, the fastest minute, this year Jingdong 618, the instant retail accelerated circle has been accelerated, driving the sales growth of the whole category.

Data during the period of JD.com and JD.com 618 showed that the sales of fast -moving consumer goods broke through the historical peak, of which the sales of wine and water increased by 184%year -on -year, and the mother and infant category increased by 100%year -on -year.

3C home appliances are reached, which stimulates the enthusiasm of digital enthusiasts from all walks of life. Mobile phone sales increased by 153%year -on -year, computer digital increased by 101%year -on -year, and home appliances category increased by more than 10 times year -on -year.

Beauty, clothing, home furnishings, etc. also ushered in the outbreak of real -time retail channels. During the 618 period of JD.com and JD.com, perfume and makeup increased by 321%year -on -year, sports outdoor products increased by 662%year -on -year, men's clothing increased by 397%year -on -year, and kitchenware increased by 115%year -on -year.

Among the fresh categories, the sales of durian increased by 199%year -on -year, mangosteen increased by 251%year -on -year, and processing aquatic products increased by 101%year -on -year.

Medical and healthy hours have reached more daily consumption options. During the 618 period, the sales of masks increased by more than 10 times year -on -year, and Minduzi Zhizhi products increased by 5 times year -on -year.

JD 618 this year is of great significance to retailers and brand companies. The consumption vitality stimulated by instant retail helps to cooperate with offline stores and brand omni -channel sales growth and new high, and play a "battle of confidence".

Among the supermarket merchants, Wal -Mart won the chain of supermarket merchant sales champions, and the sales of 618 broke the historical peak on the day; Yonghui Supermarket's sales in JD.com increased by 450%year -on -year, and the sales of China Resources Vanguard increased by 650%year -on -year.

- END -