Zimbaxin is determined: the core competitiveness of e -commerce is the supply chain, and the supply chain is strong and the front end is strong

Cover Journalist Fu Wenchao

On the evening of August 27, the head anchor Simbin was interested in the release of the creator platform HOLAX in Chengdu and a variety of new national tide products. It is reported that HOLAX is a user -centric creator platform, focusing on creating new products with high -tech, high quality, and cost -effective domestic products.

Xin Youzhi said that as an e -commerce anchor, he can pursue cost -effectiveness, but there is no way to control the quality and price of the product from the source, and there is no way to meet the deeper needs of many users; HOLAX can integrate the supply chain and science and technology chain accumulated for many years. , Design chain and other resources, preferably manufacturers, R & D institutions and brands that are conducive to consumers, and build Chinese intellectual manufacturing that takes into account science and technology and cheap.

Obviously, building a self -operated supply chain has become the next wrestling point for competition in the field of e -commerce. Just a few days ago, the selection of Oriental began to "do". Oriental selection has launched an independent APP and has been launched on major platform app stores.

Not only that, in August this year, Alibaba's self -operated Meow Suda Electric launched it, selling mobile phones, computer tablets, refrigerators, washing machines and other categories. The Douyin platform is also setting up a wine self -operated e -commerce team. At present, the sales of Douyin live sales have reached 80 million. At the same time, Xiaohongshu has a new attempt in e -commerce transactions, and launched the self -operated e -commerce project, which focuses on outdoor products.

In this regard, Xin Youzhi said in the interview: self -operated e -commerce means that there are higher requirements and stronger control capabilities for the supply chain. I think this is a good trend, and the platform has stronger resource integration capabilities Do this to better serve consumers.

"In fact, no matter what kind of e -commerce model is, like the live broadcast, it is essentially e -commerce, but there will be different forms. In the end, they will provide consumers with good products and services." He said.

Xin Youzhi believes that everything is inseparable from its ancestors. The core competitiveness of e -commerce is the supply chain. If the supply chain is strong, the front end is strong. Therefore, whether it is self -operated e -commerce or any new model in the future. It is the consistent principle of all e -commerce companies.

Some people in the industry have said that building self -operated e -commerce is conducive to marketing activities, creating private domain flow, and reducing operating costs. The advantage of the private domain is that they can accurately locate people, so as to formulate exclusive marketing activities, cultivate a number of core fans, and stabilize the basic disk.

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