The Internet home improvement in the predicament, SaaS to rescue?

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The digitalization process of retail, finance, manufacturing and other industries has accelerated, allowing people to feel the convenience and efficiency brought by digital technology. The digital economy development momentum is strong, but there are also not high pigs under the digital air outlet. With a long -term home improvement industry, the digital transformation speed is relatively slow, and Gao Fei has not been seen.

Throughout the home improvement industry, players are always looking for the strange circle of "traffic". This is the case in the traditional era and the Internet era. In the traditional era, players in the home improvement industry are suffering from information asymmetry, opaque, and difficult to find traffic; in the Internet era, players in the home improvement industry have harvested a large number of traffic through the Internet, and to a certain extent, it has promoted the home improvement industry to reach a new level, but the decoration and construction stage Pain, difficulty still exist.

The overall Internet home improvement has shown a trend of high opening and low. It is difficult to sustain the middle tail platform, and the head platform is also worried about sustainable development. Fortunately, the home improvement market still demand huge demand and still excavated potential.

According to iResearch data, the market size of the home improvement industry in 2020 reached 2.616 billion, a year -on -year increase of 12.4%. With the continuous release of the demand for the renovation of old houses, the market size of the home improvement industry is expected to reach 3.7817 billion in 2025, with a compound annual growth rate of 7.6%, and the industry prospects are broad.

With the advent of the digital era, more and more industry players have begun to try to use big data, cloud computing, artificial intelligence and other technologies to reconstruct the process of reconstruction and reinforcement industry, and home improvement SaaS has entered a explosive period.

Home improvement SaaS arrow has been stringed

The overall chain of the home improvement industry is relatively complicated. Early design, mid -term procurement building materials, later construction and delivery, need to participate in multiple roles such as designers, construction workers, involving multiple business chains such as service industry, retail, manufacturing, etc. "Leading and moving the whole body", small errors can easily lead to delay in construction period, and can also cause disputes such as poor decoration quality and opaque charges.

In recent years, home improvement companies have used the advantages of the Internet, that is, strong information integration capabilities, real -time interaction, and resource sharing to solve the problem of asymmetric information in the industry, and the customer acquisition capacity has been greatly enhanced. However, key links such as design, building materials, and construction have tested the personalized service capabilities, supply chain integration capabilities, process monitoring and management capabilities, and the role of the Internet is not obvious.

Especially in the background of real estate regulation and raw materials price increases, the survival pressure of small and medium -sized home improvement companies has increased dramatically. Borrowing digital capabilities to further reduce costs and improve income and increase income.

There are two ways of digital transformation and upgrading of home improvement companies: one is independent transformation, and the other is to cooperate with SaaS service providers.

Autonomous transformation refers to the independent research and development of home improvement companies to develop and build a digital system. The advantage is that it has a large amount of manpower, material and financial resources that require high -dominance and high security, and it is applicable to large home improvement companies. Cooperate with SaaS service provider, that is, home improvement companies and SaaS platforms jointly build digital systems. SAAS service provider provides one -stop digital solutions. Household installation companies have low investment costs, fast results, and high flexibility. They are suitable for all home improvement companies.

There is no doubt that the digital air outlet provides new impetus for the "re -departure" of the home improvement industry, and the emergence of the SaaS model has accelerated the digital upgrade of the home improvement industry. Already stringed.

The home improvement SaaS industry heats up, and the competition between manufacturers is even more intense. Vertical enterprises with a special research spirit adjust business focus and layout, and increase the SaaS field to start a new engine of market growth. New players have also seized the opportunities of the times, played a "differentiation" brand, innovated in products and solutions, trying to get a share.

Vertical veteran "evolved"

In 2007, Qijiawang started to build a home building materials group purchase platform; in 2012, Qijia.com online decoration platform to enrich service content extends to the entire industry chain; in 2018, Qijia.com successfully listed and became the first home improvement platform first. Stocks; in the second half of 2020, Qijia.com announced the adjustment of positioning, an additional home improvement SaaS market, and progressing to the industrial Internet field.

Opening the history of Qijiawang's development, it can be found that its business model and service content change with the market. Strategic adjustment and business innovation have been running through the development of Qijiawang. In the context of the heating up at home, Qijiawang once again showed the "evolution" capabilities and quickly seized the home installation SaaS blank market.

In the financial report data, SaaS's home improvement enterprise service platform (including SaaS, marketing services, and supply chain services) has continued to increase, showing the effectiveness of Qijia.com's strategic transformation.

Qijiawang's 2021 annual financial report shows that the year -on -year revenue achieved revenue of 1.107 billion yuan, an increase of 20.8%year -on -year. In 2021, the net profit attributable to the parent company was RMB 74 million, an increase of 82.3%year -on -year, and the performance increased steadily. Among them, SaaS and extended service revenue reached 630 million yuan, an increase of 17.3%year -on -year, which has become the core business of Qijia.com.

The revenue of Qijia.com SaaS service business has gradually increased. In addition to the influence of external favorable factors such as industry demand and strong policy push, it is inseparable from its long -term cultivation of the home costume market.

On the one hand, as an industry veteran platform, Qi Jiawang took the lead in layout the home improvement SaaS market with its own keenness to the home improvement market. Essence In the process of continuously strengthening SaaS services, Qijiawang is also increasing in competitiveness and service level, which has led to the growth of revenue. Judging from the two points of operational experience and resources, the experienced vertical players Qi Jiawang far beyond other home improvement cross -border players and novice players to ensure the user's rights and interests.

On the other hand, Qijiawang has deeply cultivated the user experience all year round, and has established a good brand effect and market reputation among home improvement companies, and has been widely recognized by home improvement companies. Data show that the total number of active paid merchants of the platform in 2021 reached 5,799, an increase of 18.3%year -on -year. 2,242 newly -active payment merchants were added. The retention rate of merchants increased to 73%, and the retention rate of new paid merchants reached 81%.

The Internetization and digitalization process accelerated by all walks of life, and multiple SaaS platforms have taken this wind, but the quality of the SaaS platform on the market is uneven, and the user experience is poor. In this context, Qijiawang launched a series of measures such as the merchant's integrity alliance and strengthening platform supervision, which enhanced the user's trust and experience, and was naturally highlighted and favored by home improvement companies.

In addition, Qijia.com's safe, stable and perfect SaaS service is also one of the reasons for attracting many merchants. At present, Qijia.com SaaS services include one -stop overall business solutions such as marketing, supply chain collection, and innovative value -added services covering the company, which can help home improvement companies solve problems such as customer acquisition, operation, technology, brand, supply chain, etc. Improve the efficiency and value of enterprise operations.

The era of digital home improvement is coming, and new market cycles have new issues. The home improvement platform must face new market challenges. To cope with market challenges and ensure the stability of its market position.

Newcomers in the industry urgently expand

Compared to the vertical players who have been deeply cultivated in the home costume market for many years, the industry has a small volume, small scale, and less experience, and it is more difficult to go on the road of home improvement.

Recently, the "digital exploration" (Chengdu Digital Digital Exploration Technology Co., Ltd.) of the full -link digital solution provider of the home improvement industry is very eye -catching. 20%, for supply chain construction, system development and market expansion.

Throughout the home improvement SaaS track, players are either vertical players who have cultivated the home costume industry, or are the Internet giants with cross -border layout. Where does the courage to hold up the SaaS flag of the home improvement SaaS? We can peek at the products and models of digital exploration.

In terms of products, digital exploration and launching digital collaborative office platform installation enterprises, home building materials digital supply chain platform reorganizations, such a "double -pronged approach" gameplay has opened up the industry B and C -end chain data, effectively helping the home improvement industry to reduce digital transformation and upgrade and upgrade Essence

Specifically, the installation enterprise will provide one -stop services for companies facing home improvement, work, softflight, customization and other companies to comprehensively empower the digital and intelligent upgrade of home improvement enterprises. Industry information, help home improvement companies do logistics, distribution, installation services, and ensure timely supply of products and services.

At present, creating supply chain capabilities and high -quality user service experience is the confidence of digital exploration.

On the one hand, small and medium -sized enterprises are limited to their own scale of offline building materials for weak bargaining capabilities. Digital exploration and building a more complete supply chain system, providing high -cost building materials for installation companies, helping to install enterprises to reduce the efficiency, enhance platform competition for platform competition, and enhance platform competition for platform competition. Advantage. On the other hand, the installation enterprise gang and reorganization have played a collaborative effect, creating a closed -loop of commercial business, greatly enhance the user experience and improve the user viscosity.

The effectiveness of digital exploration and installation, rectification, and digital empowerment on the operation side and supply side are also obvious. According to the official data of digital exploration, as of May 2022, operating data showed that more than 300 digital exploration service brands, over 11,000 SKUs, and 10 million yuan in monthly average GMV.

It is worth mentioning that digital exploration has reached a cooperative relationship with Nailing and corporate WeChat. Installed enterprises are launched on the two platforms of Nailing and Enterprise WeChat. Essence The mainstream third -party enterprise service platform can bring huge traffic to digital exploration and reduce its marketing and service costs.

It is true that digital exploration and building the two major platforms of the installation company and the integration of Yun Yun can provide more complete digital services to home improvement companies. However, in terms of resources, funds, logistics, warehousing, and traffic And lack of experience in operating support, rights protection, etc., and the road of expansion is far away.

SaaS "root" home improvement industry

When domestic home improvement companies suffer from small scale, low bargaining ability, high cost, and insufficient digitalization capacity, Qijia.com and digital exploration and other home improvement SaaS service providers provided a shortcut to digital upgrade for small and medium -sized home improvement companies.

First of all, consumer recognition and support of home improvement companies have laid the foundation for SaaS to take root in the home improvement industry. The advent of the digital age has given consumers more expectations for the level of home improvement services. Digital upgrade needs of small and medium -sized home improvement companies are spraying. SaaS is a way for home improvement companies to achieve digital transformation quickly and the key to driving the digital upgrade of the home improvement industry. Secondly, Qi Jiawang turned to the field of home improvement. Digital exploration of SaaS of refined home costumes. More and more players have participated in accelerating the mature applications of home improvement SaaS and are expected to achieve the scale of home improvement SaaS. With the increase in the demand for home improvement SaaS, future digital home improvement will replace Internet home improvement. The value of the platform of SaaS services such as Qijia.com and digital exploration will be further highlighted.

Furthermore, although the home improvement SaaS is currently in the exploration stage, the digital game of the installation companies will definitely trigger a new round of "SaaS Movement", and SaaS service providers will become the driving force for the improvement of the home improvement industry.

Combined with the current market conditions, vertical players represented by Qijia.com, Tuba Rabbit, Internet cross -border giants represented by Ali and JD, and new players such as digital exploration. Getting the market dividend will inject the driving force for the digital upgrade of the home improvement industry.

Obviously, the digitalization of the home improvement industry has become an unstoppable trend. In the expected future, whether SaaS can truly solve the home improvement enterprises in the rescue situation to help the efficiency and service upgrade of home improvement companies, it is worthwhile to wait and see.

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