Continue to write the true story of the Chinese brand to break the waves to the sea, Amazon's "Sailor Plan" is launched at the end of the month

Text/Yangcheng Evening News all -media reporter Shen Zhao

Photo/Interviewee provided

The Yangcheng Evening News reporter learned from Amazon on August 25 that Amazon Advertising and Amazon Global Store opened the innovative series short video "Sailor Plan" will be online on August 31st to upgrade the content with all -round upgrade content And the perspective of diversification of the sea, continue to write the story of Chinese brands from the wind and waves.

In recent years, the acceleration trend of China's overseas enterprises has been significantly accelerated. Amazon data shows that in the past four years, the number of Chinese sellers registered in Amazon has increased 40 times. More and more company companies hope to improve the capabilities of brand building to obtain future long -term development. "Sailor Plan" provides inspiration and reference to the brand experience and growth stories through focusing on real brand experience and growth stories to help more high -quality Chinese brands connect global consumers and create international brands. After the first season of this series of short videos was launched last fall, the entire network's attention reached 1.17 billion, and the cumulative video playback volume exceeded 130 million times, which triggered a profound resonance of many Chinese companies and cross -ties.

In the second season of "Sailor Plan" this season, the world's leading consumer electronics brand "Anke Innovation", high -end water purifier brand "Yicop Technology", head Internet home brand "To Europe Technology", life fashion trend brand "Saiwei Times", well -known digital art innovation brand "XPPPEN", the international audience brand "Shangbai Global", the global Internet lamp brand "Karmiqi Lighting" and the smart home appliance brand "Pursuing Technology" joined, truly recorded that they are based on overseas Consumer insights, breaking the geographical and cultural boundaries of different regions, continuous innovation and breakthroughs in the global market, and creating brand experience.

While presenting eight brand explorations and growth, the "Sailor Plan" in the second season of the "Sailor Plan" has launched the two content units of the "Sailor Observation Room" and "Sailor Self -study Room" to deeply analyze the highlights of the program and share the actual combat strategy of going to the sea.

With the "Sailor Plan", Amazon Advertising also provides a variety of vocal opportunities for Chinese overseas markets to help brands connect global consumers and enhance brand awareness, including Cannes International Creative Festival, Busan International Advertising Festival, Sydney Advertising Week and Amazon Advertising Global Summit UNBOXED, etc. In June of this year, by the invitation of Amazon Advertising, Anke Innovation, European Technology, and Saivi Times first appeared on the Cannes International Creative Festival stage for the first time to jointly communicate with global marketing creators. The story behind the "Sailor Plan" project.

Source | Yangcheng Evening News • Yangcheng School

Editor -in -law | Hu Yan

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