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Looking at the world, in the past year

Many new changes have taken place in the e -commerce industry

The most representative e -commerce platform in major global economies

What new highlights are present?

CNBC Chen Qian said that in the past year, the e -commerce industry is still in a state of ultra -high -speed development worldwide. When it comes to development trends, the first change is that the form of e -commerce global has become more diversified. Take the Chinese market as an example, according to Emarketer data, in 2021, Chinese e -commerce sales reached nearly 2.78 trillion US dollars (about RMB 1.867 trillion), and won the world's leading position.

In addition to Alibaba, JD.com, and Pinduoduo e -commerce platform giants, the share of the brand's independent station has grown rapidly in the past year. For example, China's cross -border e -commerce SHEIN has become a new generation of popular cross -border e -commerce platforms with a DTC direct sales model and social media marketing popularized by young people.

Another trend is that in emerging markets, with the further improvement of the Internet penetration rate, the growth rate of the e -commerce market is very dazzling in Southeast Asia, the Middle East and Latin America. According to Nielseniq data, in 2021, the number of Internet population in Southeast Asia increased by 40 million, with a total of 440 million, achieving 75%of the network penetration rate. These data have established a huge market volume foundation for cross -border e -commerce in Southeast Asia. In addition, in the Middle East and Latin America, network penetration has also risen significantly. For example, the number of people using e -commerce shopping in the UAE in 2021 accounted for 61%, while only 38%in 2020.

Such network penetration has risen in all ages, including elderly shoppers, also known as the "gray e -commerce generation". For example, compared with 2019, the elderly online shoppers in Indonesia and Thailand increased by 60%and 64%in 2021.

The last trend is the slowdown of e -commerce growth in the European and American markets, especially the North American market. Emarketer predicts that the growth rate of the US e -commerce industry will decline all the way after 2020. The growth rate in 2021 was 17.9%, and it is expected that the growth rate will slow to 13.7%by 2025. The global e -commerce giant Amazon's financial report in the first quarter of 2022 was very weak, the slowest growth rate in 20 years. Some analysts believe that the European and American markets may continue to face the slowdown of e -commerce growth.

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Source: CCTV Finance (ID: cctvyscj)

Produced: Ke

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