Create the country's first IP industry base, "China New Culture and Creative" makes traditional culture "tide" up

On August 26, my country's first project "China New Cultural and Creative" project "China New Cultural and Creative" was released in Hangzhou in Hangzhou. The project plans to set up a global industrial base in the country's first collection of "IP incubation, creative design, authorization business, copyright maintenance", and helps the traditional Chinese culture IP to reshape.

"China New Cultural and Creative" was jointly initiated by Xinhua Wenxuan Commercial Chain (Beijing) Co., Ltd., Hangzhou Convention and Exhibition Group, Beijing Philippine Herita Cultural Communication Co., Ltd., and Haichuang (Hangzhou) Cultural Development Co., Ltd. The Chinese traditional cultural leading cultural and creative IP, including Sanxingdui, can establish or upgrade local IP business cards by establishing a database to establish a comprehensive and complete industrial chain through the establishment of a database to build a comprehensive and complete industrial chain. Available, data -based services.

"At present, for a considerable period of time, my country's cultural and creative industry will drive light industry, hotel catering tourism, retail industry, agriculture and other fields to develop together, allowing traditional industries to empower traditional culture, obtain premiums, and continuously increase the added value of the industry. Zhang Fang, the person in charge of Beijing Philippine Heritage Culture Communication Co., Ltd., said, "From the perspective of industry vertical, the higher the degree of IPization, the stronger the industry's deep power. From the historic point of view of cultural and creative resources A large number of historical and cultural content is waiting for cultural and creative people to reshape and re -creative ideas; from the era of cultural and creative resources, original IP and super IP from the local area have become strong voices and needs of the market. Industry develops and mature as soon as possible. "

It is reported that the "China New Cultural Cultural and Creative" project will gather high -quality teams, professional experts, and excellent content and products and other resources through the establishment of "cultural and creative IP industry bases" to maximize the "cluster effect". The first base is located in Hangzhou, and the four initiatives of Xinhua Wenxuan Commercial Chain, Hangzhou Convention and Exhibition Group, Philippine Riders, and Xinhaichuang, "lead", through integrated international and domestic first -class IP content, creative talents, business travel conventions and exhibitions and other powerful resources. Construction of the International IP Service Trade Center that links the world and links the global IP service to achieve high -quality introduction and high quality in Hangzhou's cultural industry. At the same time, Beijing, Chengdu, and Yiwu will set up an IP operation center to form a matrix layout with the Hangzhou base to jointly help the optimization and update of the Chinese cultural and creative industry structure.

In addition, the "China New Cultural Cultural and Creative" project will also comprehensively use various operating methods such as IP authorization, traditional cultural and creative product development, immersive pop -up activity, theme cultural tourism, digital collections, and output of the contents of the universe. Many Chinese phenomenon -level national tide IP related to Wenbo. At present, the variety show "Entering the pit, Sanxingdui" will be broadcast exclusively by the central video during the year, and the "Liangzhu Culture" series theme cultural products are also brewing.

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