The live broadcast of the live broadcast of the people inherited the new stage of the national music "opened" online new blue ocean

Zhao Cong, head of the Central National Orchestra, said that the Central National Orchestra entered the Douyin platform with a huge lineup of hundreds of artists. The moving chapter of the Voice of China ', constantly playing the sound of the "voice of China", and constantly set off a wave of listening to national music, playing national music, and patriotic music in the Internet. "

Data show that as of June 2022, more than 87 national musical instruments were broadcast live in Douyin, with a total of more than 3.11 million games and more than 6.1 billion viewers. "Douyin has become the largest online folk music performance platform in the country in a sense." Zhang Fu, vice president and editor -in -chief of Douyin Group, said that through the second stage of the live broadcast room, more audiences have the opportunity to enjoy the beauty of silk bamboo, Live rewards have also become a new ticket for performers.

In fact, due to the impact of the epidemic and the effect of moving the customs, the opportunity for offline performances of folk music performers in recent years has decreased. Many of them choose to enter the live broadcast room to find a new stage. The "Suona Cao Family Class" from Pei County, Xuzhou has attracted 620,000 attention since its launch in March this year. Member Cao Ga introduced that now, live broadcast rewards have become a new source of income from Cao Jiaban.

It is reported that in the past month, the live broadcast volume of the "Happy Firefire National Music Conference" event jointly launched by the Central National Orchestra and Douyin live broadcast has exceeded 11 million, and the video playback volume exceeds 130 million. Zhao Cong said that in this activity, everyone really felt the vitality and appeal of Minle on the Internet, and more intuitively saw the influence and coverage of the Internet live broadcast platform breaking the dimension, cross -border, and ultra -region. In the next year, a hundred artists in the Central National Orchestra will jointly conjunct in the anchor in the station to bring more than a hundred high -quality online concerts and public welfare live performances. At the same time, the Central National Orchestra and Douyin live broadcast will provide opportunities to communicate, learn and perform with the performers through cooperative methods such as the program creation and professional training.

It is worth noting that in the future, the official Douyin account of the Central Ethnic Orchestra will also plan and develop a series of targeted characteristic music courses. The service model of directed and organized by the Douyin Public Welfare Platform will be Tailoring "cloud classrooms" that tailor -made, learn about ethnic instrumental music, vocal music, and enhance art aesthetics.

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