2022 Taobao Tmall's new forces launched the three technology products of super live show, matching, and magic ruler

Digital technology is an important factor affecting the trend of clothing.

On August 22, 2022 Taobao Tmall Clothing Industry opened new autumn and winter forces. The theme of this new forces week is: from transaction to consumption, matching thousands of styles to match thousands of needs.

"Taobao Tmall is trying to apply new technology and new products to the clothing industry, and to promote the clothing industry from category to style, trend insight, style subdivision, content expression to refined development with millions of merchants. Let the merchants get more certainty in the fashion soil. "Qiao Qiao, general manager of the costume fashion general manager of Taobao Tmall Industry Development and Operation Center, said that she hopes to shorten the distance between ordinary people and fashion through the new forces. Everyone daily everyday When you open Taobao, you will be a temporary fashion show.

These changes also reflect the "transaction to consumption" strategy after Taobao Tmall's integration is going on with the new forces. Regardless of clothing, home improvement, home or beauty, Taobao Tmall industries are returning to consumer experience. It is an extension of affecting consumer decision -making and user experience to serve consumers.

Explore "from transaction to consumption", match thousands of styles, and let Taobao Tmall's new forces walk out of a fashion road different from the four major international fashion weeks. Taobao Tmall's new power week has become a new vane of clothing with 1 billion users and showing thousands of styles.

The new forces focus on the change of "four innovations"

The reporter learned from Taobao Tmall that every industry of Taobao Tmall is moving towards the path of vertical operation that is more fitted with its own industry characteristics. Detector.

This year, industry, merchants and consumers will see new changes in the new 2022 new forces from 4 innovations.

In terms of live broadcast technology innovation, the "Super Live Show" product created by the cutting -edge technology of XR will create a new interactive model of merchants, products and consumers to achieve the update and iteration of live broadcast forms.

In terms of product content and innovation, through "matching" technology products, it helps merchants to upgrade the store vertically and display the content and branding of clothing products, so as to complete the overall content transformation of the merchant.

In terms of consumer experience innovation, through the "magic ruler" products, the size of the size of the tailor -made cloth is used to digitalize the digital identification experience, which is convenient for consumers to open Taobao to try smart body and intelligent trial.

In terms of digital innovation in style, the use of Taobao Tmall's trend insight has expanded the original 6 major styles of the clothing industry to more than 50 types, and the major styles have differentiated hundreds of refined styles.

Qiao Qiao introduced that from the new forces Zhou, you can see the change of the Taobao Tmall clothing industry "from trading to consumption": Taobao Tmall's clothing industry through style digital insights trends and categories. Upgrade the store in the direction of the brand, vividly show their professional expression and different opinions in the clothing industry, and complete the overall product content transformation.

It is understood that these technical products and services that reflect the model of technology and business will be opened to all merchants including small and medium -sized merchants.

At the same time, the new technology also serves consumers at the front desk, becoming a disruptive tool for helping consumer decisions and bringing consumer experience.

Caption: Taobao Tmall's new forces use cutting -edge technologies such as XR to explore "from transactions to consumption"

Market test highlights innovation value

Taobao Tmall's new forces Week is becoming a rookie in the fusion of fashion trends and the release of consumption trends. Guo Chao brand Rusure first tried the "Super Live Show" for the first time in this new forces, and moved the fashion show into the live room through virtual scene rendering technology. It is reported that the live broadcast will be set up in a professional studio, and 3D technology and high -definition cameras will blend virtual and real elements.

"The beach of the coconut trees and the simple and stylish street view is the fashion show scene of the national tide clothing Rusure. The visual sense will bring users the futuristic of the second dimension and electronic technology. Show, you can also place an order on the spot, "Wang Weilu said.

Rusure entered the Taokai store at the end of 2020, and now the annual transaction of stores has increased by more than 300%year -on -year. Wang Weilu recalled that the first year of the store opened, the first thing I wanted to do was to find her unique style positioning. After repeatedly discussing user needs and market trends with Taobao, Wang Weilu positioned Rusure as American retro sports style and successfully cut into the new track. Essence

In the past year, Taobao Tmall Clothing has incubated more than 10,000 new business and new brands with an annual revenue of more than one million. During the spring and summer new forces held in the first half of this year, the new style trend is new Chinese style, pure royal girl style, Royal Sister's light Taobao search volume increased by 341%, 2600%, and 801%year -on -year, respectively. Some designer original brands increased by about 350%year -on -year during the Spring and Summer New Power Week.

"The clothing industry is facing the urgent task of transformation and upgrading and rising to the high -end high -end value chain. The development of the digital economy has provided valuable opportunities for building a new advantage of my country's clothing industry competition. It is urgent to empower the industry through the digital technology to rejuvenate the new vitality and release new potential. "Yu Chang, an associate researcher at the Institute of Industrial Economics of the Chinese Academy of Social Sciences, said that the advantage of Taobao Tmall lies in the in -depth combination of technology and business models, matching thousands of styles to match thousands of needs, capturing the trend with technology, and matching certainty production and sales. To meet the rich and diverse needs of consumers, it also uses accurate production and sales to bring a certain business growth to merchants. Caption: Taobao Tmall Style Digital Map: From the 9th style trend of autumn and winter, more than 50 special styles

Qiao Qiao introduced that through technology, she hopes to further show and strengthen the beauty of the clothing. ","

The independent designer brand Fussed, a number of founders have experienced foreign learning and design experience. Its shop now sells more than 100 million in Taobao. Co -founder Zheng Nan said: "Taobao Tmall uses technology to shorten ordinary audience and Fashion Week The distance, let us have the brand that starts from online, in terms of trend grasp and product innovation, responds faster. Compared with the four major international fashion weeks, Taobao Tmall's new forces have taken a different path. ","

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