The topic of service and trade service will be unveiled at Shougang Garden

The 2022 China International Services Trade Fair is about to open. As one of the nine major college exhibition areas of this service and trade, the topic of the service and trade service of the cultural tourism service will also be unveiled in Hall 1 and 2 of Shougang Garden. The release of achievements, promotion negotiations, etc., show the latest measures and latest achievements of Beijing's latest measures and latest achievements in promoting the high -quality development of the cultural industry and promoting cultural service trade.

According to reports, the two major theme exhibition areas of the "New Cultural Engine" and "New Life" of the Cultural Tourism Service are divided into 6 units and 30 topics. There are 47 leading companies in the industry. At the same time, the online cloud exhibition hall is opened and 3D booths are provided to facilitate the efficient display and exchanges across time and space. At present, a total of more than 900 companies participate in online and offline exhibitions, and will also hold more than 60 on -site interactive activities including literary performances and non -heritage experiences.

Zhang Jinlin, deputy director of the Propaganda Department of the Beijing Municipal Party Committee, said that the topic of the cultural tourism service will present a lot of highlights, allowing the audience to immerse themselves to enjoy the latest achievements and brightest hotspots of Beijing Cultural Tourism Industry. For example, the "Colorful World -The National Cultural Exhibition Activities of the 7th 'Belt and Road" will invite more than 30 countries along the "Belt and Road" countries along the Belt and Road Embassy to carry out exchange activities, and set up countries along the “Belt and Road” for the first time. The "International Selection" e -commerce live room of characteristic cultural products promotes the cultural and trade exchanges of various countries. The results of Beijing's promotion of cultural and technological integration will also be fully demonstrated.

In recent years, the Beijing Cultural Industrial Park has flourished, and a number of high -quality cultural industrial parks such as Laijin Cultural and Creative Park and Beijing Fang have emerged. The centralized display of these parks is also a highlight of this cultural tourism service. The park renovated in the old factory building reappears the past and present of the cultural industrial park through the colorful light and shadow installation.

Cultural consumption hotspots will also be fully displayed. This year's popular "big drama watching Beijing", "club has a drama" and the 70th anniversary of the art of Renyi will appear on the special exhibition of cultural tourism services. Among them, the "Hall of the Hall" created a number of new humanistic landmarks with Jingwei culture and traditional cultural characteristics -the eighth hall will be unveiled in the exhibition area, and the audience will feel the unique charm of the traditional cultural immersive experience. The old -fashioned projects such as "Tongrentang Zhi Mo Health Zero Store", night cultural tourism consumption scenes such as Qianmen Street, Liangma River International Frequent Waterfront, as well as tourism and vacation products such as parent -child, camping, self -driving, and self -driving. "Scripture" is an immersive IP "Mountains and Seas" at the scene, showing the vitality of Beijing's cultural consumption format.

"In terms of cultural tourism consumption, the leading enterprises and leading brands of the tourism industry will focus on the development of rich tourism products and preferential activities at the site of China Travel, First Travel Group, and Beichasa Real Estate. A series of products with a variety of functions and various tourism methods meet a variety of tourism vacation needs, "Liu Bin, deputy director of the Beijing Culture and Tourism Bureau, pointed out.

In addition, the cultural travel industry actively deepen the supply -side structural reform, innovate formats, excavate consumption potential, and promote the construction of international consumer cities. In recent years, the hot RV and tent camping lives are presented in real -life ways at the exhibition. Catering brand companies were also introduced at the scene to show the "Camping+Pre -production" of RV and tent camping life supporting service solutions. The prefabricated dishes and RV life applied by the whole scene, full -time period, and the entire population.

The "Beijing New Audiovisual Exhibition" theme exhibition area will focus on the transformation of smart radio and television winter Olympics achievements, the new audiovisual experience scene of the Yuan universe, the new consumption of the digital economy, and the development of the new audiovisual development ecosystem in Beijing. "As the finishing touch of Beijing's new and audiovisual exhibition, we retained and raised 5G+8K HD theaters, set up a public experience area, and the world's top spacing 0.6mm LED screen and Dolby panorama will be played. This time, this time, this time The representativeness, cutting -edgeness, interaction, and ornamental of exhibitors and works are very strong. They not only present the technical chain, innovation chain, but also high quality and high growth. "Kong Jianhua, deputy director of the Beijing Radio and Television Bureau, said Essence

The Cultural Board Cultural and Creative Exhibition Zone brought together 28 representative Beijing museums and 14 museum cultural and creative service companies to participate in the exhibition. More than 680 museum cultural and creative products showed the innovative achievements of the Beijing Museum's cultural and creative concept under the new development concept. "The series of cultural and creative products of the museum's cultural and creative products reflects the high understanding of the museum's cultural connotation mining and inheritance. By displaying the latest achievements of digital cultural innovation in the museum, it shows the useful exploration of the integration of the museum and science and technology in recent years. Interaction brings an immersive experience to the public, and the public participation in cultural relics protection drums and calls. "Deputy director of the Beijing Municipal Bureau of Cultural Relics said to Dechun.

(Reporter Lu Yuanzhen Zhang Jinghua)

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