Tmall and Estee Lauder Group reached a strategic cooperation in R & D

In the 2022 Tmall Golden Makeup Award, Estee Lauder Group announced that it would reach a strategic cooperation with Tmall R & D (R & D). The two parties will conduct strategic cooperation in insight into China's consumer market demand and new product research and development.

Earlier, Fan Jiayu, president and CEO of Estee Lauder Group China, said that the Group's World -level R & D Center will be completed and put into investment in Shanghai this year.The R & D center is the largest innovation R & D center in the international market, and will become one of the global engines of the group's innovation, patent and leading technologies.

On August 25, Estee Lauder Group joined Tmall to open the first Tmall Super Brand Week, Estée Lauder (Estee Lauder), La Mer (Mystery of Sea Blue), M · A · C (Charm), Clinique (Clinique), Tom TomThe seven brands of Ford Beauty, Bobbi Brown (Barbie Poland), Dr.jart+(Tijia Ting) participated in the event at the same time, bringing new annual new products.

At the Tmall Golden Makeup Award, Tmall beauty released the "Sanxin" strategy: continuously serving new brand innovation, incubation new brands, and exploring new trend tracks.(Fan Xiaowei)

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