Science and Technology Experience Officer | The "Gold Coin" social vortex of the APP: Users spend money to talk and fall into the sincere "trap"

Picture source: Oriental IC

Reporter/Yinjing

Edit/Liu Minjuan

Producer/Yang Hui

A few days ago, the "Cloud Music" of Hong Kong stocks "Cloud Music" "Social APP" Social APP "Heart" announced the upgrading measures and continued to carry out the "user -violation behavior" rectification operation.

It is reported that the APP of Xinyu was launched in July 2020, and recently attracted much attention due to the sharp increase in the number of complaints. In early August, the black cat complaint platform showed that more than 1,000 complaints about "heart encounter" mainly involved false propaganda, induced consumption, no reason, and yellow involved in yellow.

It is understood that in late July 2022, the APP had accumulated 4,522 cases of violations, 305 frauds were punished, 347 porn penalties were punished, and 344 were scolded.

The actual experience of the reporter found that although this app is positioned as strange social software, the setting of private message spending money, intimacy setting, encouraging gifts, etc., all make the original intention of the software. This is curious, why is it full of money routines behind strange socialization?

"Talking" is price: 3 gold coins send a message

According to reports, there are three main functions of the APP in Xinyu, namely "people near the city", and the system will recommend peripheral users; "online list" to show current online users; "instant chat", support video and other chat methods.

The homepage of the heart is mainly composed of "fate", "dynamic", "entertainment dating", "message" and "me". Among them, the "Fate" page is mainly listed on the opposite user information, including the distance, age, height, work, etc. of the two. After clicking, you can view the personal homepage, including specific information, gift walls, dynamic content, etc. Users can click on clicks by clicking on clicks. "Talking" chatting; the "dynamic" page is similar to the circle of friends. Users can send graphic information, mostly selfies of characters.

Users who appear on the "fate" and "dynamic" pages have the "chat" button after the nickname. Clicking the platform will automatically send "Hello" information to the other party and send out the "Come on the Come".

However, it takes gold coins to buy with gifts. For the initial users, click the "Come on" button to see the special effects such as love, eggs and eggs that appear immediately. It is difficult to think of gifts to the other party. If the user does not find a private chat page jumping and other actions, he may click on the "Talk" key many times, and it will inevitably "give gifts" many times.

Of course, this APP also has a private chat entry, including receiving the message on the "message" page to start conversation, and the "private message" selection of the user's personal page.

However, the reporter's experience found that when the two sides were not related to each other, it would take 3 gold coins to send a message. This also means that if you want to talk with a certain user who doesn't pay attention to himself, you need to spend gold coins constantly.

According to the official gold coin price, 70 gold coins can be bought at 6 yuan, 315 gold coins can be bought at 28 yuan, and 1 gold coin is estimated to be about 0.086 yuan, then 3 gold coins are about 0.26 yuan.

At the same time, even if you do not take the initiative to talk about others, you will constantly receive information from heterosexual users. The reporter received a number of conversation information from five users in just ten minutes without filling in the information or certification.

After clicking in, I found that almost every information from the first piece of information sent by the side of the conversation, there is a platform reminder. "Fate angels find that you two have a high degree of matching, talk to her, don't miss fate."

"True sincerity" is priceless: intimacy becomes bottomless hole

If users want to find someone to chat in depth, there is also a "intimacy" level.

According to the official intimacy upgrade strategy, in the private message chat, each behavior of consumption of gold coins can increase intimacy (news, private chat gifts, family gifts, audio and video calls), 1 intimacy is equal to 1 gold coin Essence

Different levels can be unlocked by different rewards, including video calls. During the chat process, every time you unlock the level, there will be a reminder that "you can unlock XX permissions with the intimacy of 6, let the intimacy upgrade".

With the continuous upgrading of intimacy, users can gradually make "voice calls" and "video calls". Among them, after actively calling for voice calls, it will consume 16 gold coins/minute, and after actively calling video calls, it will consume 42 gold coins. /minute. That is to say, if you talk about each video for one minute, you need to pay about 3.6 yuan.

According to the actual experience of the reporter, it is not difficult to unlock the above two call methods. The intimacy reaches 15 to unlock voice calls and reaches 25 unlock video calls. In the intimacy level given by these two permissions, they are only in the third and fourth levels. If you want to send daily contact information, you need to rise to level 7, otherwise it will be blocked by the platform.

Overall, the intimacy of the first 10 levels of the level is not much different. Unlock the level 10 intimacy to reach 700, but at level 11, it needs to reach 3,000. After level 11, the difference between the two levels is 3000 at 3000. Above intimacy.

In addition, the reporter found that when the men and women first chatted, when the man sent a gift to the woman, the intimacy between the two would not improve. Only when the man returned to the other party gifts, the intimacy would change according to the price of the gift.

Although the platform will specifically the intimacy of the chat and friends to a certain amount, it cannot really reflect "intimacy". All dialogues and transactions are made of gold coins. This also means that "mutual chat" is not an easy task.

When the reporter was unilaterally paying attention to a user and the intimacy reached the sixth level, he asked whether the other party could return the customs, but received the response to the other party's "Blue Demon Ji". And this so -called "blue demon" is a gift on the platform, priced at 1314 gold coins.

Entering the "family" and doing tasks, why is strange social network full of money routines?

Of course, the gold coins encountered by the heart need to be recharged.

The reporter found that when male users logged in for the first time, they would receive the official 65 gold coins, and the registration successfully received 35 gold coins, totaling 100 gold coins. Since then, you can get gold coins by doing the tasks such as replying to information and signing in.

According to the tasks given by the platform, the specific tasks (dynamic comments for three users), advanced tasks (recording voice signatures, perfect albums at least 4 photos, perfect information), daily tasks (enter video dating rooms, enter to enter, enter The live broadcast room, private message chat, family sending information, and completing the family daily task) will get a certain amount of gold coins after each task is completed, the range is between 1 gold coin and 10 gold coins.

From the perspective of the content given, the setting of the above -mentioned tasks is basically to increase user activity and encourage users to watch live broadcasts, video dating, gifts and other activities on the platform with a small number of gold coins.

The so -called "family" is similar to the QQ group chat. After joining, users do family tasks every day to accumulate activity for the family. They can also get gold coins rewards. The specific task content is basically similar to the above content.

In addition, the platform also focuses on "walking and earning gold coins". The activity is exchanged for health gold, and then converted into gold coins at a ratio of 100: 1. Among them, the number of steps can also be obtained by doing tasks, including "greeting in the family, punching in water, reminding friends to drink water, saying good morning/good night, inviting new users to download the heart".

With the accumulation of users' experience in task, the experience of giving gifts is also accumulated simultaneously.

The reporter found that in the family chat, the chat page and the top of the page will suddenly appear "Headlines". The main content is the gift of a large amount of gifts, and there is an entrance to "go onlookers".

In addition, the words such as "gold coins to be collected", "earning gold coins", and "benefits" that the APP are constantly appearing have also added a bit of other meanings to the "heart encounter" of this strange social network.

In general, after male users enter their hearts, if they want to truly complete dating and other activities, the "start -up funds" of 100 gold coins are basically not enough. Even if you can receive greeting information from heterosexual users, whether you can really talk deeply depends on "money", not "mental strength".

- END -