Revenue reaches 1.5 billion!Tianjin Economic Development Zone comprehensively build a live broadcast economy industry ecology

The reporter learned from the Tianjin Economic Development Zone that since 2020, the live broadcast e -commerce e -commerce has emerged. The platform company is the main carrier to reconstruct the relationship between "people", "goods" and "field", and comprehensively build an industrial ecosystem for the live broadcast economy.

At present, the Tianjin Economic Development Zone's live broadcast bases gather MCN, e -commerce institutions and cross -border e -commerce companies. In the area, companies in the district completed a total of 389 million yuan in transaction volume under the "1210" bonded import model, and cross -border e -commerce B2B was exported to 46.8 million yuan. In the whole year of 2021, the live broadcast bases of Tianjin Economic Development Zone attracted 13 MCNs and e -commerce institutions to settle in, settled in more than 50 upstream and downstream related enterprises, nearly 92,000 cooperative network experts, 691 cooperative customers and merchants, revenue reached revenue reached 1.5 billion yuan, the industrial ecology has initially formed.

"Talent" gathering place gradually becomes

At the end of 2020, the Tianjin Economic Development Zone established the Tianjin Internet New Economic Talent Innovation and Entrepreneurship Alliance. For more than a year, with the alliance as a link, a large number of Internet new economic talents have gathered in the Economic Development Zone through online and offline.

Taking Meitu Xiuxiu's entire online expert marketing platform -Meitu Meimei as an example. The platform provides comprehensive management services, grass -breeding self -service services, precision marketing services, and integration of creative marketing services. Throughout 2021, There are as many as 89,000 people in Meitu's American affairs cooperation.

The Douyin Live Ecological Industrial Park, through the introduction of three head guilds including Time Guild, Pancake Association, Guangshan Association, as well as high -quality e -commerce institutions such as eggshell technology, Zixi Culture, and local multi -drooping head institutions. The anchor of the live broadcast reached 500.

In addition, a number of industrial parks also cooperate with the "professional+live broadcast" customization class training model with Tianjin Fine Arts, University of Science and Technology, and other colleges and universities to train related professional talents. The transformation of beneficial achievements in the industrial park provides a strong guarantee for live broadcast economic talents.

"Live+" empower the real economy transformation

Live e -commerce companies' empowerment pulling effects on the transformation of the traditional real economy are extremely obvious. As of now, Yu Meijing, Zhengxingde, PetroChina Kunlun Hakka, Wuyi Mountain Mineral Water, Huaya Grain and Oil, Jinnong Boutique, Luhua Haiyan and other well -known Tianjin brand companies and Douyin live ecological industrial park reached more than 10 million yuan in contract amount Business cooperation.

借助直播电商，郁美净连续7个月抖音电商母婴赛道排名第一，月均线上销售额150万元，净利润率达到8%；利达粮油则通过直播，将7个产品推On the list of Douyin, Jin Rui, which is incubated by Meitu, has reached long -term cooperation with national brands such as Moutai, Wuliangye, Wuchang Rice, Heart Seal, and Adolf in Guizhou.

Immersive environment+traffic blessing, providing live "strong magnetic field"

Good ecology brings high -speed development support to live broadcast companies in the Economic Development Zone. Relying on the "Industrial Belt+Digital Building" model, the Economic Development Zone provides "one -stop" live office facilities, scenes and services for the live broadcast association, MCN institution, and KOL experts. Fully tapped the commercial carrier of Global purchase of the world, creating a live -as -immersed e -commerce live environment of 6,000 square meters, more than 30 shared live broadcast rooms, 2000 square meters brand museum and supply chain selection centers. At the same time, relying on the big data analysis of Douyin, the establishment of a good list and a good recommendation list of Douyin, and excavating the innovation model of overseas traffic platforms such as TIKTOK, providing traffic support and value -added services for participating entities, forming a closed loop of high -quality development of the e -commerce economy economy economy. Essence

Taking the free trade overseas flagship stores in the park as an example, in the actual operation in just 5 months, the sales volume of live broadcasts ranked 6th in Douyin's cross -border e -commerce annual year, becoming the only live broadcast room in the top 10 in the northern region Essence

Source: Jinyun

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