Douyin e -commerce holds book copyright protection open days, and work together to protect genuine books

On August 23, Douyin e -commerce organized the "Book Copyright Protection Open Day" event to disclose its protection of intellectual property rights and cracking down on pirated books related measures and governance results. Representatives of experts and scholars, publishing houses and e -commerce practitioners, and dozens of media, jointly discussed the importance, difficulties, and solutions of the protection of genuine books, and called on all parties to the society to jointly govern and create a healthy book industry development environment.

Feng Cheng, the person in charge of the protection of the intellectual property rights of Douyin e -commerce, said that since its establishment, the platform has continued to invest and focuses on building an intellectual protection system. Increasingly. In July and August, the platform took the initiative to scan and verify more than 30,000 books, and punished 374 illegal merchants and 406 illegal experts. It was banned 131 illegal stores and deleted 1434 violations. People complain more than 20 times the amount of commodity.

Feng Cheng

E -commerce platform book copyright protection and governance facing new challenges

Feng Cheng said that the e -commerce format has been renewing iteration, and the scene of platform governance is more complicated. Traditional e -commerce is based on graphic graphics, and now it is mainly based on dynamic video content. The data to be processed is completely different. The increased data level has put forward higher requirements for the improvement of technology and system improvement, resource investment, operating personnel experience and energy, and cooperation and defense of all parties in the society.

It is reported that there are many books on e -commerce platforms, large data bases, and different pirated appraisal standards, which have increased the difficulty of online identification. Public editions and low -cost books have controversy in the industry, but they cannot be classified as pirated from the legal level. The platform determines the risk of accidental injuries based on the price and also brings challenges to govern piracy.

In addition, the e -commerce platform and pirated black and gray products continue to fight wisdom. The production and sale of pirated gangs have been drilling the camp to avoid platform governance. Information, short video stations and other means to sell pirated books.

Liu Xiaochun, Executive Director of the Internet Rule of Law Research Center of the Chinese Academy of Social Sciences, proposed: "Book piracy infringement is a long -term industry illness and great harm." She said that e -commerce platforms are facing problems with difficulty, governance, and difficult collaboration in crackdown on book piracy. Essence

Liu Xiaochun, Executive Director of the Internet of Chinese Academy of Social Sciences University of Social Sciences

Strike piracy requires multi -party co -governance

In order to protect the book copyright in the platform, in 2021, Douyin e -commerce launched the IPPRO of intellectual property protection platform, established a special personnel docking mechanism to provide a green channel for the right party. Data show that as of August this year, IPPRO has provided services for more than 7,300 right holders and 11,000 intellectual property filing rights protection. It has accepted more than 57,000 infringement complaints and exceeds 60,000 infringement links.

Douyin e -commerce has also established an active prevention and control system for piracy, continuously monitoring and scanning and regular random inspections. In -depth cooperation with the Beijing version of anti -piracy alliance, children's publishing anti -piracy alliance, etc. 2. Cultural institutions responded together to assist the police to seize more than 100,000 pirated books.

Zhou Zeyu, the person in charge of the Douyin e -commerce book industry, disclosed that the platform launched the "National Good Book Plan" in 2021. Relying on the global interest e -commerce model, one year helps genuine book sales exceeding 190 million, an increase of 312%year -on -year. He introduced that the platform recently upgraded the product, enhanced the threshold for book merchants to settle in, and launched a standard system for publishing a standard system. The purpose is to better protect the genuine books.

Douyin e -commerce book industry leader Zhou Zeyu

"Only relying on the platform to achieve the healthy ecology of the copyright protection of e -commerce platforms. Only through multi -subject co -governance, online and offline co -governance can we achieve governance goals." Said Du Ying, a professor and doctoral tutor of the School of Law School of the Central University of Finance and Economics.

Du Ying, a professor and doctoral instructor of the School of Law of the Central University of Finance and Economics

On the opening day, He Guangyu, the chairman of the Beijing version of the Fifteen Society Anti -Piracy Alliance and Deputy General Manager of the Commercial Press, said that protecting intellectual property rights and cracking down on infringement piracy is a long -term, complex and arduous task that requires multi -party cooperation. The Beijing version of the Fifteenth Club Anti -Piracy Alliance will also continue to cooperate with platforms such as Douyin E -commerce to explore the effective path of book copyright protection in the digital economy era.

He Guangyu, Chairman of the Fifteenth Edition of the Fifteenth Five -Year Society Anti -Piracy Alliance and Deputy General Manager of Commercial Press

Li Shuanglei, deputy director of the Marketing and Sales Center of the Machinery Industry Press, and the creator of Douyin e -commerce @机 机 机 机 机 also attended the discussion. Everyone agrees that right holders, publishing agencies, consumers, e -commerce platforms, and industry organizations also need to bear corresponding responsibilities. In the aspects of problem recognition, clue provision, information sharing, joint action, joint punishment, etc. Together the ecological environment of pirated infringement, maintaining healthy book industry, and achieve a win -win situation.

Source: Zhijia website

Jilin Daily All -Media Editor: Zhao Shukai

- END -