E -commerce platforms have upgraded user privacy protection measures: Only updates can better safeguard user rights

Cover Journalist Ouyang Hongyu

The rapid development of e -commerce apps, while bringing convenience, is also easy to bring huge hidden safety hazards to personal privacy. Aiming at the leakage of e -commerce apps, platforms such as Taobao and JD.com are upgrading the user privacy protection solutions.

On August 24th, mobile Taobao officially launched the order number protection function. After the user opens the virtual number protection function, the entire order of the order will no longer appear the real mobile phone number of the consignee.

According to reports, mobile Taobao users can check the order number protection service below the order page or click "My Taobao-> Settings-> Privacy-> Order Number Protection". After the service is opened, the real mobile number of the recipient will be hidden when placing an order. Merchants, express delivery and buyers will contact the virtual number generated by the system. After the transaction is completed for 15 days, the order virtual number will be automatically invalidated.

Prior to this, JD.com has released the user's privacy and security upgrade plan in June this year, which will protect consumer phone, name and address for privacy protection to prevent leaking personal information. In addition, Mushroom Street and Douyin announced the effect of new adjustment "privacy policies", including "personal information collection list", "explanation of authority application and usage", and "guidance for children's personal information protection".

How will the e -commerce upgrade user privacy protection measures affect? Ma Kailong, a lawyer of Zhejiang Ze Da Law Firm, believes that in the process of serving users, e -commerce platforms have collected a lot of personal information, such as phone numbers, location information, etc., and this information is easy to be affected by relevant personnel from top to bottom. In contact, with the legal regulations of personal information protection and the enhancement of people's awareness, e -commerce platforms need to take more means to protect user privacy. Each upgrade user privacy protection plan is based on the latest letter protection policies and problems or vulnerabilities arising from the platform in actual operations. It is equivalent to repairing the system bug. Only updates can meet the demand for insurance and better protect the user's rights.

"Since the introduction of the Personal Information Protection Law, strengthening personal information protection has become the mainstream consensus. Regardless of whether platform, merchant or carrier, the main purpose of its business activities is to operate instead of selling personal information profit." Lawyer Shanghai Han Sheng is profitable. "Lawyer Shanghai Hansheng is profitable." Lawyer Shanghai Hansheng is profitable. "Lawyer Shanghai Hansheng. Lawyer Li Min, a senior partner of the firm, pointed out that the continuously upgraded privacy protection measures may have delivery efficiency and cost resistance. On the one hand, it is because the use of privacy orders will greatly reduce the delivery efficiency of the courier and reduce enthusiasm; on the other hand, it is because of technical support such as merchant cloud components and express points equipment. In other words, it is also cost support. The implementation of this measure may not be optimistic.

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