Tsinghua University of Economics and Management Institute of Creation: Every 80 young people start a business on Taobao

On August 24, the Creative Festival 2022 Innovation and Entrepreneurship Conference was held in Guangzhou.

Guangzhou is the capital of e -commerce. It has the largest Taobao shop and the first tens of billions of Taobao villages in the country. On August 24th, the 7th Creative Festival opened in Guangzhou. For the first time, the "Innovation and Entrepreneurship Conference" was added to the small and medium entrepreneurs on the entire network on the basis of the "Creative Exhibition".

"We hope that the annual creation festival can bring you the coolness of the bizarre, and we also hope that the Creative Festival is a platform for entrepreneurs to share, learn from each other, and grow together." Say it on the main forum of the Innovation and Entrepreneurship Conference.

This year, a total of 280,000 merchants in online and offline signing up for the Creatment Festival was the most once. Corresponding to it, the number of entrepreneurs in "entering Tao" shows a continuous growth trend. Data show that in the year as of July 31, Taobao Tmall had a net increase in nearly 1.2 million merchants in the year, and the increase and growth rate of more than doubled.

Young people are the innovative protagonists of the Creation Festival and the main entrepreneurial force of Taobao. On Taobao, the total number of merchants in the post -90s and 00s was 4 million, of which the number of merchants after 00 was close to 1 million. According to the investigation and calculations of the small and micro merchants of the Creation Festival of Tsinghua University Economic Management and Ali Research Institute, there are almost one Taobao seller of almost 80 people aged 18-30 of young people in China.

Over the past 7 years, the Creative Festival as a window has witnessed young people who integrate traditional culture into modern life aesthetics and use high -tech creation to "foresee the future". Behind the Creation Festival, many young people have opened the first entrepreneurial entrepreneurship of their lives and drive more people to start a business.

This year's Creation Festival exhibition, Tsinghua University's future laboratory will bring a self -developed "brain machine painting dream" system. This forward -looking project hopes to explore the possibility of future service depression patients, autistic children and other groups; Liu Siwei and Guilin's 240 embroidered lady brought a lion locomotive helmet, which connects the theme of cultural heritage and rural revitalization.

This innovation and entrepreneurial conference, the four -section forums of new consumption, green health, technology, and content culture, not only conforms to the direction of high -quality development, but also correspond to the new trend of the rapid rise in Taobao.

"Universal Taobao" is an ecology, full category supply and long -tail characteristic market, which accommodate the imagination and creativity of young people. From generation to generation, young people have continued to "enter Tao" to start a business, work carefully, and create thousands of good things.

The above survey pointed out the new trend of "agile innovation" of small and micro enterprises: cut in from the market segment to meet the personalized needs of specific groups, the products are rapidly iterating, and the enterprise runs quickly. Taobao data shows that in the past two years, Taobao Tmall has added more than 2,100 physical products leaf category, and has produced more than 100 new tracks from it; Taobao daily average online products have reached 180 million.

The Creative Festival has been held for 7 consecutive years. It has been hailed as the first platform for young people's innovation and entrepreneurship. It not only shows rich imagination, but also creates a number of trend tracks that lead the trend. Hanfu, JK and Lolita, who had become popular in the Creative Festival, changed from niche demand to a "three pit" market from niche demand.

The addition of an innovation and entrepreneurial conference means that the Creative Festival is an exchanges and incubation fields for young people and small and medium -sized merchants to innovate and entrepreneurship by young people and small and medium -sized merchants.

"There is a service culture, adhere to your original intention, maintain an optimistic spirit, laughs at every day, and find your peers." Dai Shan shared his entrepreneurial experience with more than 1,000 small and medium entrepreneurs at the scene: dream drive, user -oriented, optimistic and firm Perseverance.

It is understood that this year Taobao will focus on the establishment of the growth system of small and medium -sized merchants in the waist and legs, so that merchants can operate a full business in hand.

In this innovation and entrepreneurial conference, Taobao released "20 entrepreneurship", focusing on the three directions of reducing business thresholds, reducing operating costs, and increasing business capabilities, helping small and medium businesses to grow and brand incubation. College student entrepreneurship sets a special special, and the "college student e -commerce entrepreneurial employment season" cooperated with the relevant departments of the Ministry of Education has been launched.

The above 20 measures have been implemented. Data show that as of July 31, more than 1.7 million Taobao small and medium -sized businesses increased by more than 100%year -on -year; in the second quarter of this year, more than 20,000 new trades settled in Taobao Tmall merchants exceeded one million yuan. (Fan Xiaowei)

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