Jingdong 618 opens the first year of the supply chain value with a responsible supply chain

29 days ago, at the launch conference of Jingdong 618, JD.com proposed to use the "responsible supply chain" to fully guard the fireworks on the world. This is destined to be the previous JD 618. With the continuous recovery of the consumer market and industry, more people have a deeper understanding of the role and value of JD.com's "responsible supply chain".

Jingdong 618 is not only a concentrated release of consumer demand, but also a refresh and re -understanding of the value of supply chain. From a broader socio -economic level, JD.com, as a new type of physical enterprise, has always served the industry, giving full play to the growth efficiency of new physical enterprises, and helping the high -quality development of the real economy.

Xinli Jun, CEO of Jingdong Retail, said that the impact of factors such as the emergence of the epidemic in 2022, the importance of the supply chain is more widely recognized by society, industry and consumers, and allows infrastructure layout and digital intelligent social supply chain supply chain The value of the value is fully displayed, and China's supply chain construction will also usher in a new stage of development. "

Trust it with stable casting and escort the brand merchant

Xinli Jun, CEO of Jingdong Retail, believes that "this JD 618, the true existence of the value of supply chain and the first time of social cognition, I believe that with the common thinking and promotion of the whole society, the supply chain industry will achieve better development."

In fact, JD.com has been building a supply chain solidly since its birth. JD.com's performance in resistance is behind the power of responsible supply chain. By giving full play to its own supply chain advantages, JD.com can exert greater value when facing special circumstances such as epidemics and disasters. As a new type of physical enterprise that always adheres to the entity and serving the entity, JD.com has introduced a package of relief measures for merchants and small and medium -sized enterprises in the impact of the epidemic, helping to resume work.

Liu Yi, vice president of Xiaomi Group China, said: "618 this year is more pressured than in previous years. Whether it is a product or channel, consumers' needs have changed greatly compared to previous years. We work with JD.com to actively prepare for the war, including creating an exclusive production plan to ensure that the warehouse is out of the warehouse. At the same time, the Redmi Note11T series is released at 618 nodes. With the support of JD.com's supply chain and marketing , Xiaomi mobile phone opening the door also won the first two firsts and sales of Android mobile phone brands. Thank you very much for the strong support of Mi Fan and Jingdong. "

This year's JD 618, in the face of the uncertain market environment and new industry challenges, Jingdong Home Appliances has helped manufacturers to explode from a variety of dimensions such as new products, home appliances purchase, old -fashioned service, omni -channel activities, etc. Essence Jingdong Home Appliances also cooperates with the 100 major brands to jointly carry out the "renovation service action" with the home appliances with the old replacement of the old replacement. Huimin subsidies create a safer and more comfortable and high -quality life for consumers. Ren Peng, director of marketing of Haier Jingdong Channel, said that in order to cope with the new market changes, Haier and JD.com ’s home appliances are jointly built. score. Under the help of JD.com's home appliance supply chain and technology, the cross -product packages of Haier during the 618 period of JD.com increased by 127%year -on -year, a new year -on -year increase of 376%, and new users increased by 287%year -on -year.

Mr. Li Zhiqiang, the senior e -commerce director of ASUS, said: "Although the pressure is under great pressure this year, with the support of JD.com's supply chain and marketing, our sales performance during the 618 period also far exceeds our expectations, especially in depth with JD.com. C2M high -performance creation and other products are popular. "

In terms of helping to resume work and re -production, Nie Wei, a partner of Jingdong New Department Store Sports Outdoor Sports Outdoor Sports Outdoor E -commerce, said: "As a company headquarters in Shanghai, Shangthe Beast Birds specially thanks to JD.com for giving us a subsidiary during the epidemic prevention and control during the epidemic prevention and control. Sole, Tifit, JumpPower, and UFC's four fitness brands have strong support. JD Sports fully supports us to resume work and enable Shanghai consumers with demand for fitness equipment during the prevention and control of the epidemic. Products provide convenience for the home exercise of the people of Shanghai. For 40 minutes, JD 618 opened the door red for 40 minutes, sole Soleon completed the turnover on June 1, 2021. "

Zhao Xiaoyue, vice president of E -commerce operations of Yizhi Group, said that this year's JD 618, the cooperation between Yizhi Group and Jingdong clothing is more closely. In -depth understanding of the Zhizhi Group, make customized plans for the store to improve the brand's operating capabilities. Especially during the prevention and control of the epidemic, JD.com played the advantage of supply chain, while ensuring the user experience, it also helped the brand's certainty and stability growth. Relying on Jingdong PLUS users to attract more high -quality members for the store, at the same time conduct in -depth excavation of PLUS users, and insight into consumer needs. JD 618 opened the door for 2 hours at 8 o'clock in the evening.

Hu Yiming, as the Shanghai regional operation supervision of the Shanghai East Beijing Automobile Club, was the most serious in the Shanghai epidemic prevention and control, and sincerely joined the volunteer service team, responsible for the living materials, receiving the delivery of residents' courier takeaway, and auxiliary nucleic acid screening. It is understood that the Shanghai Community, where Hu Yiming was located, opened the sealing management model because of the epidemic prevention upgrade. In the case of relatively inconvenient purchase of daily items, Hu Yiming went online to check the nearby group purchase outlets, entrusted friends to contact the vegetable market, and Xiaoshang Chao, and opened it. The road of "group purchase" for free. In addition to helping residents of the community "buying vegetables" and "buying supplies", I saw that JD Logistics from JD Logistics from all over the country came to Shanghai for support. Hu Yiming actively assisted the logistics brother, looking for a stocking warehouse, contacting hotel accommodation and so on. After the resumption of work in Shanghai, nearly 50 stores in the Beijing Tokyo Car Club opened for the first time, and launched the "three major items and eight small services", including free door -to -door services, free store services, 24 -hour rescue services, etc. Nearly 700 batteries were changed on the day of June 1st, with 1 order in almost 20 minutes. Hu Yiming said that after this resistance, Hu Yiming found that his management level and operating ability also improved a large piece. The most intuitive change is that the overall perspective and planning of things are stronger than before. As the owner of the JD Industrial Products Zhitai Youxuan Store, Wang Jinhui, a 500 -square -meter store, is located in a large -scale hardware market in the local area. It operates industrial products such as hardware tools, personal protection, industrial control distribution, and instrumentation. As a domestic industrial product town, Taicang City is only fifteen -minute drive from Shanghai. Affected by this round of epidemic situation, Starting on April 11, Taicang's global management implemented static management. For Wang Jinhui, who operates such a hardware store, how to ensure the supply and delivery of supply and delivery has become the biggest test. "The two core members gave up home and were stationed in the warehouse store to ensure the normal operation of the store." Wang Jinhui said that the hardware market does not have the conditions for living. The designated place is carried by volunteers to the store. The two clerks lived for more than 50 days. Under this round of epidemic, the supply chain in the Taicang area has been greatly affected, and some materials are basically unable to get in or out. The core is to solve the three problems. One is to provide efficient management of limited inventory, the other is supplementing the supply, and the third is to send the goods to the customer's hands. In addition to some customers with pass permits to pick up their supplies at the market door, Wang Jinhui also places orders, packaged, and issued customers other than Taicang by placing an order on the JD industrial product platform. This temporary supply chain temporarily solved Wang Jinhui's worry. Faced with the strong and diverse needs of customers, Jinghantongcang through the one -stop intelligent purchase platform of Jingdong Industrial Products. Wang Jinhui can supplement the supply.

In terms of helping the rural rejuvenation, the JD.com and Yangshan Peach Peach Association announced that it will jointly revise the "Yangshan Peach Peach Group Standard". Packaging, formulating rules for multiple dimensions, comprehensively controlling product quality, with the advantages of JD.com in the supply chain, set up a direct -mining cooperation model in origin to achieve industrial cost reduction and efficiency, and realize the positive cycle of high -quality agricultural products and rural consumption upgrades. , Help rural revitalization. Jingdong Supermarket also protects the brand of landmark products promulgated by the state, and has traced back to the source of industry with products. Help the local peach industry to achieve e -commerce upgrade and digital transformation. Jingdong Supermarket played the platform and resource advantages, strongly open up the upstream and downstream and sales channels of the supply chain, build a coordinated warehouse of the production area to improve the timeliness of transportation, promote the improvement of the quality of upstream products, help the downstream expand the road sales, realize the industry revitalization of "good products, sell good prices" industry revitalization " Positive cycle.

Affected by many factors such as the prevention and control of the epidemic, the global supply chain disorders have affected all countries and consumers in various countries. JD International has been committed to contributing to the restoration of stability and unblocking the global supply chain. In Jingdong 618, consumers can order authentic European cuisine without leaving home. This year's JD 618 attracted the attention of many European envoys from the EU, France, Italy, the Netherlands, Denmark, and Portugal, many of which were readily incarnate "JD.com's Recommended Officer" and took their own "hometown special products". Introduce to Chinese consumers, such as French Confucius cheese, Portuguese Parankis ham, and wines from Europe. These products are not only well -known in Europe, many of which have been included in the "China -Europe Geographical Logo Agreement" that has been effective in 2021. It has become an imported product that has originally certification and high intellectual property protection in the Chinese market.

With the continuous deepening of digitalization in the clothing industry, the proportion of digital business has continued to increase, and the efficiency of transformation has become the key to corporate digital strategy. As a technical service brand for enterprises, government and other institutions, JD Cloud integrates cutting -edge technologies such as artificial intelligence, big data, and the Internet of Things. By covering the digital wisdom technology application of pre -sales, mid -sales, and after -sales links, it is used as users. Create more diversified and considerate service experiences, and also faces the industry output digital intelligent supply chain technology and services. This year, JD Cloud launched a strategic cooperation with the urban beauty to provide digital transformation technical support for urban beauty, helping urban beauties to create a full -chain digital business model of "from production to sales". In the future, JD Cloud will also establish a joint innovation laboratory with urban beauty people to digitize "user and member operation", "channels and operations" digitalization, "supply chain" digitalization, "product and production" digitalization, "infrastructure" digitalization, etc. Expand cooperation to help urban beauties continue to enhance competitiveness. Consolidate infrastructure and help the development of physical enterprises

Fireworks in the world, caressing the hearts. "Hello, I will take JD.com to buy orders." On June 17, in the Bee Lotus Supermarket, the picker completed the sorting and packaging, handed the order to the delivery brother, and was ready to send it to the consumer's home. There is a busy scene in the store. This is an ordinary and busy day during JD 618. Based on the real -time retail service model of JD hours of purchase, JD.com's "online order, store delivery, and the fastest minute of product hours", offline physical stores represented by the bee lotus ushered in 618 consumption boom, online orders And the two -way growth of the visit to the store has obtained new channels for omni -channel. Beijing Dada quickly sent the Cavaliers Wang Jianwei: "618 will send a lot of orders every day, and this day is getting hotter. I am not afraid of heat or tired. I hope to send more orders and work hard to serve our users." Wang Xiaoli, a picker of the Beijing Chaoyang Road store, also said that during the 618 period, there are more orders than usual. He runs in the store shelves every day, and can reach 20,000 steps every day. Fast and more convenient, the whole category is always reached. It is the upgrade experience brought by the 618 JD hour purchase and JD.com to the home. Through online and offline resonance, the digital technology and the physical industry are deeply integrated. More than 150,000 all -category physical stores ushered in the consumption boom at the good object festival in JD 618 this year. Instant retail has blossomed, and has become an important position for many physical retailers and brands to gain omni -channel growth.

Since the opening of JD 618, the overall channel business of Jingdong Supermarket has exceeded 27,000 cooperative brands and more than 30,000 cooperative stores has increased by 5 times year -on -year. The overall business turnover of Mengniu, Illi, Golden Aurea and other brands has increased by 5.6 times year -on -year. China Resources, Yonghui and other merchants' overall channel business turnover increased by 6.6 times year -on -year.

During JD 618, more and more consumers can visit Jingdong at their doorsteps. Jingdong Electric is newly opened in 12 cities including Wuhu, Liuzhou, Yangzhou, Changzhou, Nanjing, Luzhou, Qujing, Zigong, Baoji, Wanzhou, Fuling, etc. Twelve Jingdong city flagship stores. During the 618 period of JD, more than 50 flagship stores in Jingdong Electric City in the country increased by 210%year -on -year. In addition, Xi'an Jingdong Mall, Jingdong Electric Super Experience Store Hefei Store, and Jingdong Electric Super Experience Store Chongqing Store also ushered in the peak of passenger flow during the 618 period.

In Hedong District, Tianjin, the Tianjin Armed Police Hospital of Jingdong Pharmacy was fully connected to the online and offline member system during JD 618 this year.依托全渠道布局，该门店除保障医药全品类日常供应外，还充分发挥线上线下服务融合的便捷性，通过24小时“不断档”的在线药事服务，为更多有需求的社区居民带Come to the one -stop pharmaceutical health service experience, the number of store members increased by 100%year -on -year. In Dongbuhou Village, West Coast New District, Qingdao City, Shandong Province, rural doctors Ge Lei is responsible for daily diagnosis and treatment and public health services of more than 1,200 villagers around the three villages. Most of the villagers are the elderly and children. The categories of drugs in the clinic are complicated, and the number of single medicines is small. The phenomenon of "unwilling to deliver and small suppliers in large suppliers" often appears. This year, JD.com 618, Ge Lei's purchase of medicines through JD.com's medicine Beijing APP, which greatly alleviated the "difficulty in entering medicine". Now, he only needs to enter the medicine once a week, and he will deliver the goods within 3 days after ordering. It also saves about 30%of the purchasing cost. Even if it is affected by the epidemic, the supply Pay energy and time to pay attention to the health of the villagers. At present, JD Health Pharmaceutical Jingcai's "diagnosis Beijing" business that focuses on the market's pharmaceutical supply chain has covered 16 provincial administrative regions across the country, and the number of service clinics exceeds 16,000. Medical and rural revitalization.

During the 618 of Jingdong, BOE Tokyo joined forces Luo Yonghao to "make a friend" live room to shout out the new slogan of "quality ratio" consumption to provide consumers with high -quality products "within budget and unexpected". Through the "C.E.O" plan, JD.com's own brand concentrated on the supply chain advantages, bringing more good things to consumers, while helping the intellectual upgrade of my country's industrial cluster and improving quality and efficiency.

Jingdong's supply chain capacity is to keep this fireworks temperature, so that consumers can enjoy rich and high -quality goods and services with peace of mind, and also allow our partners to continue their own business and realize further more. develop. In daily operations, many companies' demands on supply chain capabilities are more about improving efficiency and reducing costs. However, under the extreme pressure of the epidemic and other factors, a solid, multi -regional layout infrastructure is critical. It is the basis for ensuring the stable operation of the supply chain; For lack, it allows the supply chain to operate accurately and efficiently in a special period.

During the 618 of this year, JD Logistics was officially put into use in the two "Asian No. 1" intelligent logistics parks that have been completed in Yiwu and Wenzhou, a national logistics hub city, and the Hangzhou "Asia One", which has been put into Hangzhou before, took the lead in Zhejiang. Become a province where JD Logistics is put into AII in three cities in the same province. The three "Asia One" is distributed in northern Zhejiang, Central Zhejiang, and southern Zhejiang, forming a solid triangle, covering the province and radiating the Yangtze River Delta region, and a multi -faceted logistics warehouse that constitutes a multi -faceted logistics warehouse with the provinces and surrounding provinces and cities. With the network, with the use of Yiwu and Wenzhou Asia, the proportion of self -operated orders in the Zhejiang Province will reach about 95%on the day or the next day, and nearly 60%of the consumer oil used by households in Zhejiang Province each year, as well as consumers More than 60 % of the laptop purchased will be sent from the JD logistics warehouse. The completion of Yiwu and Wenzhou's "Asia One" is the latest achievement of Jingdong's "Weaving Plan". It will not only further unblock urban and rural logistics, enhance the "free shipping area" consumer experience, but also through software, hardware and system integration " The three -in -one "supply chain technology and integrated supply chain capabilities helped the transformation and upgrading of local small and medium -sized businesses, promoted the coordinated development of the Yangtze River Delta Economic Circle, and accelerated the construction of a unified unified market in the country.

During this year's 618, JD.com ’s total overseas warehouse in the United States will reach nearly 1 million square feet, and for the first time, the preliminary results of the global weaving plan will be announced. Since 2016, JD.com has accelerated its layout, and has successively operated its own overseas warehouses in the United States, Germany, the Netherlands, France, the United Kingdom, Vietnam, the UAE, Australia, Malaysia and other places. As of June 2022, the warehousing area has increased by 100 year -on -year %. At the same time, by opening up the overseas trunk layout and end distribution, the international supply chain network has reached nearly 230 countries and regions. This year, Jingdong 618 will help more out -of -sea brands, cross -border sellers, and overseas local merchants to achieve efficient operations and high -quality development. The layout of 48 hours to buy global and selling global.

The supply chain is more stable and reliable, which can better serve consumers, better support the industry, and contribute greater power in the process of helping China's economic development. According to the research data of third -party institutions, after experiencing the test of special nodes such as the epidemic, JD.com has not only become the first choice for more consumers, but also the standards of a large number of companies when choosing logistics partners. The reliable supply chain attaches more importance, and JD.com has also become the first choice for more supply chain partners for more enterprises.

From the perspective of industrial and social, this year's JD 618 is more significant. From the perspective of JD Retail CEO, JD.com has been prepared to welcome the "first year of supply chain value" that has been fully opened. Relying on solid supply chain capabilities, with the "responsible supply chain" as the value orientation, let us in this JD 618, with more intimate services, simpler gameplay, more convenient consumption experience, and greener products, all our efforts, all our efforts, all our efforts, all our efforts, all our efforts, all our efforts. Guarding the most beautiful fireworks in the world to welcome the "first year of supply chain value".

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