Digital people's popularity rose sharply "climbing" industrialization

Can digital people in the virtual world enter the real society and form a great digital industry? Many people in the industry believe that digital people will be a rapid landing field in the 3.0 stage of the Internet, but there are still many problems to form a large -scale industry to be resolved.

More scenarios

In the Yuan Universe Experience Hall of the 2022 Global Digital Economic Conference recently held, the 3D virtual social platform "Honnverse Rainbow Universe" located on the booth of the Digital Technology Group of the World has attracted much attention. This social platform shows the virtual world of the Rainbow Universe with the three major planet landforms, 13 housing types, and 6 social scenes of the Rainbow Universe.

According to reports, there are currently more than 500,000 registered users on the social platform, and more than 100,000 active users in large -scale activities can reach more than 100,000 people. Zhang Lei, the general architect of the Yuanxiu Digital Technology Group, said that in this virtual space, individuals can design their own virtual digital images and invite friends to interact. How to play.

The reporter learned that at this experience hall, high -precision sign language digital people, virtual carnival, three -dimensional imaging interactive digital people, etc., allowed these virtual images to the audience's eyes, making people seem to be in a virtual and real world.

Before the Tencent booth, the virtual world TMland has created a "surreal" digital time and space that integrates reality and virtual. On -site staff introduced that users can customize their own exclusive virtual image, interact as a digital, and experience digital scenes such as virtual live broadcasts and virtual concerts in their situation.

Since the second half of 2021, the Internet 3.0 industrial heat has continued to increase. The industry generally believes that digital people are the field 3.0 segments of the Internet 3.0, which is quickly integrated into all aspects of people's lives. Digital people can promote the overall development of the Internet 3.0 industry through point -to -face way.

Li Xuechao, vice president of Tencent Smart Products, said that as the digital world and the physical world are accelerated seamlessly, digital technologies represented by artificial intelligence, big data, and cloud computing have been deeply produced and living, and new imagination space has been opened for the upgrading and transformation of various industries. Essence

Enter the physical industry

At present, digital people have entered some physical industries, such as "Su Xiaomei" of cultural tourism digital people, sign language digital people, news digital people, bank digital people, etc.

Study in the team of post -doctoral post -doctoral school in the School of Journalism and Communication of Tsinghua University has found that at present, virtual digital enterprises still use virtual scene construction and virtual content production as the core operation direction, and the technical application is based on the technical level of virtual interaction and virtual software. Virtual digital people can replace some simple artificial service work, bringing opportunities to the tertiary industry. Virtual digital people also derive new occupations such as virtual clothing designers.

Xiong Jian, vice chairman of the Blue Cog Group, said that the cost of being a virtual digital person is very high and it is difficult to drive, but the cost of obtaining traffic from virtual digital people is much lower than in the past.

Recently, the Beijing digital human base "Chaoyang Black Horse Digital Man" has landed. This industry -created base for digital person companies across the country has just landed, and more than 10 companies have expressed their intention to settle in.

The reporter learned that Beijing's digital people have rich technology reserves, the commercial landing path is clear, and it is in a period of rapid development. According to statistics, Beijing digital enterprises have exceeded 2020 in 2020 to more than 200 in 2021.

The Beijing Economic and Information Technology Bureau recently released the "Beijing Promoting Digital Human Industry Innovation and Development Action Plan (2022-2025)" proposed that by 2025, the size of the digital human industry will exceed 50 billion yuan, and one to two revenue will exceed 50 100 million yuan head digital enterprise.

Li Xuechao believes that from online service to the present service, digital people will enter a large -scale application period, accelerate the transformation into real productivity, and create greater value for the consumer market and corporate services.

Industrialization still needs to "climb"

In the future, can digital people form a large -scale industry? Many industry experts said that there are still many problems in the industrialization process of digital people to solve.

Ding Wenhua, an academician of the Chinese Academy of Engineering, said that the development of digital people needs to form a standard system under a co -construction mechanism, and it also needs to improve the efficiency of work efficiency in combination with artificial intelligence technology and solve problems such as adaptation with the digital environment.

The industry generally believes that digital people are derivatives associated with people, with their asset attributes and values. Not only the digital person itself is an asset, it can also be used as the bearer of assets, which is a very important foundation in the future digital economy.

Weng Dongdong, a researcher at the School of Optoelectronics of Beijing University of Science and Technology, said that digital people are also alternatives of people. They have productivity attributes and can effectively liberate productivity in certain industries. Digital people involve a series of issues such as asset confirmation, authorization, value preservation, and value -added. At present, digital people cannot confirm their rights.

Many industry experts said that the issues such as the construction of digital people and digital people, between digital people and real people, what kind of principles need to follow, and other issues need to be studied, such as the value of virtual assets brought by digital people and their transactions. The problem needs to be clear.

From a technical perspective, the industry believes that the construction of digital people is a complex process. At this stage, digital people are basically implemented based on real -time rendering technology. Although there are already key technologies and scene creativity, the core technology has not been resolved.

Weng Dongdong said that digital people also lack the tools and platforms of the cloud. For example, in terms of complete data acquisition, most of them use static equipment, which is not enough.R & D and using 4D collection devices to obtain a complete dynamic expression of real people, the construction of three -dimensional digital people, and deep learning algorithm learning. This is a problem that needs to be solved in the future.In addition, many people in the industry have reported that each enterprise has its own generation process, and many existing tools need to be used during the meantime, and eventually need to be integrated by the cloud platform.Through some optimization methods in the cloud, the after -sales back end can also realize the real -time interaction of digital people, which depends on building a new architecture in the background.

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