Flow from 200,000 passengers to Monkeo!Zhongguancun Store's 20 -year change

Passing by Zhongguancun, I remembered those electronic stores. Although most of them have been shut down, the high -rise buildings are still there, as if yesterday.

Four corners of the Bridge of Zhongguancun

In this area that is only 1 square kilometer, it has gathered electronic stores such as Hailong, Dinghao, Science and Technology, E World, and Zhonghai. During the peak of this area, more than 200,000 people daily flows. It can be said that the two idioms of the two idioms of the stream of rivers and shoulders are not exaggerated.

Zhongguancun 1 Bridge is a overpass crossing Zhongguancun Street on the Four Ring Road. On both sides of the east and west are the main roads and auxiliary roads. Every day, vehicles and pedestrians in and out of Zhongguancun West District need to pass here. It was one of the congested locations in Zhongguancun. Now there is a mouth -shaped corridor flyover, which was officially opened in December 2011.

During the heyday of Zhongguancun Electronic Store, there were always disabled people, elderly people, and hoe guys begging. Of course, there were various types of mobile hawkers, as well as illegal personnel who sold CD -ROM and sold false tickets. In 2006, a case of sensation in the country near the bridge.

The southwest corner of the Bridge of Zhongguancun is the Hailong Electronics City. Old IT people should still remember the advertisement: buy a computer and go to Hailong. Now it is the Zhongguancun subway entrance in front of Hailong Building. It was once unique to the promotion resources of Hailong Electronics City. Enterprises that do roadshows every day have to wait for the schedule. There have been things that have a sensation in this square.

Hailong Building in 2022

Hailong Electronic City more than 10 years ago

On the north side of Hailong Electronic City is Dinghao Electronics Market. Dinghao Electronics market stopped in 2020, and now the electronic market can still be seen upstairs in Dinghao's first phase.

Dinghao Building in 2022

Dinghao Electronics Market more than 10 years ago

The northwest corner of the Bridge of Zhongguancun is now a open space (the red frame below). It was once the earliest electronic store in Zhongguancun -Zhonghai Electronic City, a third -floor market on the ground+underground

To the north of Zhonghai Electronics City is the Tianping Ocean Digimon. There is a road between Zhonghai Electronics City and the Pacific Digimon City. This road is walking west to the south gate of Peking University. You can see the Silicon Valley Computer City that stopped in the industry in 2019. There are also many stories on this road.

In the northeast corner of the Bridge of Zhongguancun, the location of the China Telecom Business Hall was once a store called "Daheng", which mainly sells burns and discs.

Originally, there was a 2 -meter -wide pedestrian. Passers -by, tourists, delivery staff, black -guided purchases, women who sold illegal audio products, and the illegal persons who handled false certificates and sold unknown bicycles were endless. However, in this foot, people posted people, and slapped big places, I picked up 20 yuan, which was very incredible.

The southeast corner of the Bridge of Zhongguancun is Science and Technology Electronic City. This IT shop has never been sold in the store, which has been transformed and positioned several times, but it is amazing to still have the IT store business to adhere to today.

Internal and foreign trapped

Zhongguancun Electronic Store was the largest distribution center in the country's electronic products, and it entered the daily gold. In 2009, the sales of electronic products of Zhongguancun Electronic Store was 22 billion yuan, and in 2010 it was 28 billion yuan, but in 2011, it fell to 17.6 billion yuan. The fatigue of the Zhongguancun Electronics Store was appeared in the year of the financial crisis in 2008.

In 2008, the total sales of Zhongguancun Electronic Store products were 21.3 billion yuan, an increase of 6.8%compared to 2007. This is the first time since the survey data in 2003 has fallen to a single digit. In contrast, e -commerce has ushered in explosive growth. In 2010, the sales of IT products of Jingdong Mall exceeded 10 billion yuan, and it was estimated to be 210 in 2011 (the announcement of sales was 30.9 billion, 70%of which were IT products).

The dishonest business behavior that repeatedly broke out made Zhongguancun's electronic market bears the infamous "liar street". E -commerce platforms that are transparent, transaction guarantees, and after -sales can directly crushed Zhongguancun's electronic market.

It can be said that under the impact of Shen Yan's illness such as fake goods, black guidance, fraud, and e -commerce, Zhongguancun's electronic market has completed its historical mission. That kind of situation is like a person falling into the flow sand, knowing that his life is unable to do it soon.

Zhongguancun Electronic Store has shut down the transformation date one after another:

In 2011, Pacific Digital Building was shut down;

In 2015, Zhongguancun E World shutdown;

In July 2015, Hailong Electronics market was closed and rectified;

In November 2017, the China Sea Electronics Market was withdrawn the market. In May 2018, it was demolished;

In 2019, Silicon Valley Computer City was suspended and transformed;

In October 2020, Dinghao Building's e -mall was shut down.

It is not only the physical electronic stores that are affected, and the IT product website that starts with Zhongguancun Electronics Store. As an information evangelist and an important model of the Internet -IT product website, there are more than 100,000 practitioners nationwide at the peak, and few people now mention it. In the fast -paced Internet wave, people will no longer remember those "old carriers" that have been eliminated.

7 years ago, I think:

With the development of technology and the Internet, the IT Internet has entered a period of new integration and development. The relationship between corporate products and consumer products is expected to be close. In the future, the trend of IT product websites is definitely not a single product type, shopping guide type, information type, and even mall type. Instead, it is a more integrated platform, or a fusion IT product type that pays more attention to personal experience. Two points: Following technological innovation, the website is not outdated; follow the user to choose, the direction is not wrong. The IT product website model is still there, just change the form and carrier.

Some tricks in the electronic store

I joined the IT product website. For more than a year, it was soaked in Zhongguancun almost every day. I met a lot of shops and counters. They filmed nearly a hundred digital, hardware and whole machine products, and wrote hundreds of products and market shopping guides. Of course, most of them were flowing accounts for forgetting. I also saw a lot of fraud, running, debt collection, fighting, and vicious competition, but most of them were not recorded.

When I am tired, I will find a bustling corner of a trading transaction, sitting while listening to those counter bosses, sales of product technical indicators to customers, such as several brands of various brands, flickering customers who are not blushing out of high prices, and feel at the counter. Sales are really university questions.

In terms of price fraud, the most common routine is to attract consumers with a price of a person's heart, and then tell the customer that the product you want to buy is out of stock or there are "quality defects". "In fact, the products with higher prices and worse products), under the" multi -spring "of sales staff turns turning in turns and the" multi -spring "of several sales staff on the scene, countless consumers have paid money to buy a high -priced and low -quality IT product.

Numerous people have encountered "shopping guides" in Zhongguancun, but they are darkened by white shirts but have been dark. The words they speak are generally: Look at the notebook and buy a camera? XX layer laptop exhibition. If consumers follow, it is very likely to be deceived. I met them average before: XX counter or XX layer to get the goods. "Shopping guide" turned to others immediately after hearing it.

I was quite strange at the time. I often came to various counters and stores. It is said that these people should look at their faces. Why is the same set of words every time? A familiar shop owner said: They never look at their faces, but only see if they can get money on this person, even if the brothers come, it is this set of words.

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