Yun School of Yunxue, the pupils of the magic college, corporate training ignite the inner roll -up fire?

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As the saying goes: "Changcai is used in use, and the building is lost in the giant", which means that it is wasteful for useful talents, just like the lack of pillars in the building, indicating the importance of talents for enterprise development.

In the intense Internet environment, talent resources are important support and motivation to lead enterprise growth, but emerging industries have more or less talent reserves and incomplete training mechanisms. The "grabbing combat" caused by the ratio of talent supply and demand ratio is continuously staged, and hukou, house, development, and high salary have become "standard for grabbing".

In the digital industry, the development of artificial intelligence, big data, chips, cloud computing and other technologies accelerated the digital transformation of various industries, and also exacerbated digital talent gaps. The "Research Research Report on the Employment Economic Employment Economic Employment Economic Employment Economic Employment Employment Employment Employment Impact of Digital Economy" shows that the current digital talent gap in my country is close to 11 million. With the rapid advancement of the digitalization of the entire industry, the needs of digital talents will continue to increase.

There are two ways to solve the lack of talents in enterprises. One is to continue to "grab people" and rely on external talents to recruit talents. The second is to build a comprehensive talent training system to strengthen the training of internal talents. In this context, corporate training needs have continued to increase, enterprise training business model innovation and technological innovation have emerged, and the scale of corporate training market has expanded.

It is not difficult to judge that the domestic enterprise training market will emerge in the future, and the SaaS market will also enter a high -speed growth stage.

In contradiction between financing air outlets and supply and demand

With the acceleration of digital transformation of industries such as manufacturing, retail, logistics, finance, and automobiles, the market's demand for digital talents is more urgent, and the scale of corporate training market demand has continued to expand.

According to the "Chinese Enterprise Training Market Prospective and Investment Strategic Planning Analysis Report" released by the Foresight Industry Research Institute, the market size of the Chinese enterprise training industry in 2021 reached 801.3 billion yuan, and it is expected to exceed 900 billion yuan in 2025, far exceeding the other competitions of the enterprise service. road. In addition, according to iResearch's consultation data, China's corporate training market will continue to maintain a growth rate of 17.9%in 2022, and the industry market size will reach 234.8 billion yuan.

Under the impact of huge corporate training needs and favorable policies, corporate training has become a popular track. The SaaS platforms such as Magic Academy, Yun School and other companies have poured in, and capital has become more optimistic about the long -term development of the training industry, and the enthusiasm for investment has risen.

According to Iri Consultation, in the field of corporate training in 2021, nearly 3 billion yuan was raised, and the scale of financing hit a record high. Among them, the Magic Academy received tens of millions of yuan A financing in February, and received nearly 100 million yuan A+round of financing in July; the Yunxue Academy received the two rounds of E1+E2, a total of US $ 190 million in financing; UMU completed 120 million in March in March, 120 million In May, the Yuan C financing received 100 million yuan C2 rounds of financing, and UMU received hundreds of millions of C3 rounds of financing in November; Cool Academy completed hundreds of millions of yuan B financing.

The strong market demand, policy dividend, and financing boom push corporate training to the air outlet, but the company training SaaS industry is in the exploration stage. It's hard to do.

First, the contradiction between the general enterprise training service of the SaaS platform and the diversified needs of customers. The training models, content, and goals of different industries are different. Traditional enterprise training universal solutions can only provide a single training content and services, and it is difficult to meet the growing diversified training needs of customers.

The second is that the customer's strong quantitative training effect is conflict with the immature quantitative management of the SaaS platform. After large number of customers and employees, the number of responsibilities is not the same. After traditional enterprise training enterprises provide training content and services, it is difficult to continue to track the learning results, and the training effect is difficult to measure.

There is no doubt that the strong demand for corporate training markets is a new track that is optimistic about all parties, but the contradiction between supply and demand in the industry highlights the pioneering. With more new enterprises entering the game, the pioneers of Yunxuexue, Magic School and other industries have also begun to begin "Volume".

Cloud Academy's thick accumulation

The market training market has heated up, and related companies have also begun to accelerate development. There are endless news such as pushing new products and financing financing. In particular, the six months last year of Yunxue Academy completed the two rounds of E1+E2 totaling 190 million US financial financing. After the financing was completed, the company was completed. The valuation of over 1 billion US dollars has become a unicorn company in the field of corporate training.

A brief introduction, Yunxue Academy was established in 2011. Core products and services include software SaaS services, content solutions services, digital enterprise learning consulting and operation services, that is, providing enterprise customers with integrated enterprise learning to solve "software+content+service" Program.

From the point of view of time, the establishment time of the cloud school is exactly at the stage of cloud computing at a high speed development stage. At that time, major manufacturers at home and abroad stepped up the cloud computing layout. The SaaS business model was recognized by more and more users, and cloud computing was improved to unprecedented height. In this context, Yunxuexue avoided the SaaS service fields such as the coordination and digital marketing of the giants, and the deep cultivation of enterprises to learn SaaS has gained a huge growth.

If "market opportunities+strategic selection" is the first step in the growth of Yunxuexue to the industry's unicorn, then continuously innovate AI technology and software products, enhance the ecological capabilities of content products, improve customer delivery and service capabilities. The strong motivation of the altar of the one -horn beast. In terms of technology and software, Yunxue Academy actively makes a deep foundation. Based on SaaS, AI, and adaptive learning, recommendation engines, etc., we do technical architecture and chassis to consolidate the SaaS service technology base. In addition, the construction of the Yunxue Academy planned the construction of the Data China and IT Central and Taiwan, intending to support the rapid changes in the front desk business, cope with the user's personalized and diversified needs, and improve the user response capabilities of the enterprise.

In the field of SaaS, companies can only deal with the pressure of the outside world by establishing leading technical barriers. Yun School builds a strong underlying technology base to support its own product matrix and meet the different scene needs and personalized service capabilities of enterprises to achieve the purpose of improving competitiveness.

In terms of content ecology, the content is an important resource of the platform. The coverage, richness, and quality of the content reflect the professionalism and service level of the platform. The selection of corporate training content is related to the operating needs of the enterprise. Yun School uses big data analysis systems to observe customer personalized learning needs to provide massive high -quality quality. More profitable space.

After years of cultivation, the training content of Yunxue Academy has covered many industries such as catering, retail, manufacturing, etc. and financial, HR, sales and other positions, and can also provide customers with tailor -made learning content, which has greatly improved the market visibility. Zu Teng, CEO of Yun School, once said: "Yunxue Academy has served more than 20 types of industries, more than 3,000 industry head enterprises, covering 60%of the Fortune 500 companies, and more than 100 million people in annual training.

In terms of operational services, the level of platform service levels is directly linked to the platform's reputation, which directly affects the viscosity and repurchase rate of users, which has a decisive significance for platform revenue. The Yunxue Academy has a hundred people's operating teams, serving 3000+ large and medium -sized enterprises, rich operating services, more mature training systems, and word of mouth in the corporate training industry.

The "software+content+service" integrated solution created by Yunxuexiang step by step has established a competitive barrier for it to achieve breakout in the competitive enterprise training market. In other words, Yun School has long maintained the enthusiasm for the SaaS market for enterprise training, continuously developing new technologies, launching new products, and optimizing services is the reason why its accumulation in the later period of development has become a unicorn in the industry.

Magic Academy Experience

Compared with the Yun School, the magic school's play is more "fine", and the magic school has quickly stabilized the heel in the field of corporate training with differentiated play, and has harvested the recognition and favor of many corporate customers. It is understood that there are as many as 100,000 companies using magic colleges today, and more than 100 million students have participated in the training courses of the Magic Academy.

From the earliest efficient training tools to becoming an online training platform for enterprise -oriented mobile learning and corporate training and management, the magic school has continuously deepened the exploration of SaaS tools, content ecology and user experience. To the extreme, follow the "self -strong road" of differentiation, professionalization, and digitalization.

At the beginning, the Magic Academy builds a set of corporate training systems based on SaaS, mobile internet, cloud computing, big data, artificial intelligence, blockchain and other technologies. Practice, community interaction and other businesses provide stable underlying technologies.

For cloud service companies, technical strength is "facade" and "core". The self -developed cloud platform of the Magic School ensures the stability and safety of the enterprise training system. It is highlighted to carry out multiple types of enterprise training services on the independent cloud platform, which highlights it. The professionalism of the platform has made it compete with other corporate training platforms.

Secondly, there are four content systems: general courses, industry courses, self -built enterprises, and employees to create a curriculum mall, which is equivalent to building a "sharing" space for a course. It is understood that the Magic Academy has convened a top talent in 2,000 industries, signed more than 300 institutions, and encouraged students to share content and continue to expand the curriculum library.

For the enterprise training platform, the research and development of the curriculum system is a big problem. The Magic Academy has formed a strong faculty camp, maximizing the effects of famous teachers, accelerating the improvement of the research and development of the curriculum system, demonstrating the value of the curriculum resource library, and meeting the diverse and personalized learning needs of students, and then standing out among many platforms.

Third, the Magic Academy created the OMO classroom model, creating a "online -mobile -offline" trinity service, which greatly improved the teaching effect and learning experience, and further improved the user's retention rate.

Online, the Magic Academy adopts interesting teaching in courseware, video, audio, and picture ways; offline, the magic school linkages the questions, effectively output training content, and monitor the training effect. It is expected that with the mature application enterprise training products of science and technology, the homogeneity of products will be more serious. At that time, a better service enterprise training platform will have a more competitive advantage.

It is worth mentioning that at the terminal level, the learning port of the Magic Academy supports many software links and connects to mainstream collaborative office platforms, such as: WeChat, corporate WeChat, nailing, flying books, and so on. These mainstream third -party platforms bring huge traffic to the Magic Academy, increased the activity and repurchase rate of corporate user user, and also reduced platform marketing and service costs. With the intensification of industry competition and the differentiation of user needs, the universal training system and training content of the market are difficult to meet user needs. Barrier, it is expected to be a deep enterprise service market.

The dispute of the calm ecology

From the perspective of the individual strategic layout of the enterprise, both the Yunxue School and the Magic Academy have placed ecological construction such as content and services in an important position. From the perspective of the development of the entire industry, this evolutionary law from "point to face" is also an inevitable trend in the development of the industry.

On the one hand, the competition point between the SaaS platform has changed from a single change to multi -faceted, that is, multi -dimensional disputes such as technology, content, and services, which is also a dispute over ecological strength. When market trends and user demand changes, the corporate training SaaS platform needs to strengthen the ecological capabilities as much as possible in order to adjust the direction as soon as possible when facing the real -time change market environment.

On the other hand, the learning and training needs of different enterprises are different. Only by continuously and perfect training ecosystems and consolidate their own competitive strength, we can attract new customers and retain old customers.

Small and medium -sized enterprises like universal training programs because of low cost and easy expansion, and large enterprises like to customize training programs because of their good safety performance and strong specialization. It can match different user needs, and the competitive strength is naturally not weak.

It is important that in the future, the ecological capabilities of the SaaS platform for corporate training may become a key decision point for corporate user procurement. In the past, when choosing an enterprise training platform, companies would see whether the platform has a strong technical strength to ensure the security and stability of the system. Now the lack of platform technology, content and services is indispensable, indicating that the enterprise is more and more valued on the comprehensive solution ability of the enterprise training SaaS platform. Essence

In summary, the enterprise ecology will become the core competitiveness of the corporate training SaaS platform, and it is also the firepower point of the next stage. At this moment, the SaaS platform for head enterprises such as Magic Students, Yunxuexue, etc. are preparing for the next stage of competition. The content of the content ecology of the company training SaaS platform is not moving ...

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