During the period, the profit decreased by 90 %, the mobile phone was under pressure, can smart homes support Xiaomi?

Text/Yang Jianyong

In the first half of 2022, Xiaomi's revenue decreased by 12.8%year -on -year to 143.5 billion yuan. During the period, the profit was 835 million yuan, a year -on -year decrease of 94.8%. After adjustment, the net profit was 4.94 billion yuan, a year -on -year decrease Settlement. Among them, smartphone revenue declined amazing. In the second quarter, smart phone revenue was 28.5%of 42.3 billion yuan, and the revenue of IoT and living consumer goods decreased by 4.5%to 19.8 billion yuan. You know, mobile phone × AIOT is a dual strategy of Xiaomi's development, and is now in trouble.

Xiaomi smartphone declines, and the overall revenue decreases by 20 %

Prior to this, Lei Jun was full of confidence, claiming that mobile phone sales were first in the world for three years. However, the apple of the target still maintains positive growth. As of the third quarter of fiscal 2022 on June 25, 2022, the revenue from iPhone reached 40.665 billion US dollars (about 277.2 billion yuan), a year -on -year increase of 2.8%. Although slightly increased, in the face of the epidemic, the relevant supply chain is limited, and its business data is higher than expected, especially the iPhone shows strong competitiveness. Compared with the situation of a decline in global smartphones, the iPhone still maintains positive growth, and other mobile phone manufacturers are not able to reach.

According to data from Canalys agency, in the second quarter of 2022, global smartphone shipments decreased by 9%year -on -year to 287.4 million units. Unlike Xiaomi, OPPO, vivo and other mobile phone manufacturers, it was a sharp decline in mobile phone manufacturers, and Apple's shipments in this quarter were 49.5 million units, an increase of 8%year -on -year, achieving adversity growth. Facts have proved that, as for the global high -end smartphones, with the strong demand of the iPhone13 series, Apple's global market share has increased from 14%to 17%.

In comparison, data of Canalys showed that Xiaomi shipments in the second quarter were 39.6 million units, a year -on -year decrease of 25%, shipments decreased by double -digit, and the global market share also dropped from 17%to 14%. At the same time, Xiaomi's financial report data shows that the revenue from smartphones decreased by 28.5%from 59.1 billion yuan in the second quarter of 2021 to 42.3 billion yuan in the second quarter of 2022. Xiaomi said that it was mainly due to the impact of the global macroeconomic environment and the repeated domestic new crown epidemic. It should be pointed out that due to the sharp decline in smartphones, the overall revenue is sluggish. In the second quarter of 2022, revenue was 70.2 billion yuan, a decrease of 17.6 billion yuan compared to the same period, a year -on -year decrease of 20%. At the same time, the performance of the smart home sector is also sluggish.

Xiaomi AIOT has slowed down. Can smart homes support the future?

The global smartphone market is sluggish, thus impacting most mobile phone manufacturers. In order to seek new growth points for performance, mobile phone manufacturers have aimed at smart homes and wearable devices many years ago. Xiaomi is the first to harvest smart home dividends among domestic mobile phone manufacturers. Mainly the layout earlier. Many years ago, a huge ecological chain enterprise that was cultivated many years ago, and set up smart voice+AIOT platform ecosystem. As of June 30, 2022, the number of Xiaomi AIOT platforms has connected 527 million, an increase of 40.7% year -on -year increased by 40.7% year -on -year ; The number of users connected to the AIOT platform device with five or more exceeded 10 million for the first time, an increase of 37%year -on -year.

After years of exploration, in the past few years, Xiaomi IoT and living consumer products have shown a high -speed growth trend, which is undoubtedly one of the largest winners in the smart home market. According to the financial report, in 2021, Xiaomi IoT and living consumer products revenue reached 85 billion yuan, an increase of 26%year -on -year. At present, Xiaomi is building an extensive scientific and technological scene, from smartphones, to wearable devices, smart homes, to smart manufacturing, smart electric vehicles, and bionic robots to build a scientific and technological ecology.

Unfortunately, Xiaomi AIOT has slowed down today. In the second quarter, the revenue from IoT and living consumer products was 19.8 billion yuan, a decrease of 4.5%compared with the same period. Among them, the revenue of smart TVs and laptop decreased by 12.4%, from 6 billion yuan in the second quarter of 2021 to 5.3 billion yuan in the second quarter of 2022. Behind this also reflects the integrated competition in the industry. Due to the large number of players on the smart home track, including Huawei, which is blocked by mobile phones, actively promotes the smart strategy of the whole house. N "N" all -house intelligent solution, this year is the first time to launch Hongmeng Intelligent Central Control screen. On the whole, the Hongmeng system is used as the cornerstone to link with various hardware companies.

There are Internet giants such as Baidu and Ali, as well as home appliance giants such as Haier and Midea. Haier Zhijia is promoting the transformation of the intelligent transformation of the whole house to the wisdom of the whole house. Since the launch of the three -wing bird scene brand in 2020, its model is no longer simply selling home appliances such as refrigerators, washing machines, and air -conditioning. Instead, the core focuses on the scene and provides users with convenient and professional personalized smart home services. Now, on this basis, it has been upgraded again, bringing the three -wing bird "1+3+5+N" full -house smart whole scene solution, and released the new "smart brain screen", which is integrated into each through the entire house distributed brain screen into each Space scene, creating the best user experience of distributed wisdom control whole house, driving from scene brands to the smart transformation of the whole house.

At the same time, there are also many competitive smart home innovation companies such as Ourbo, Yunmi, and fluorite on the smart home track. As a smart home innovation sector hatched by Hikvision, fluorite has inherited the core strategy of Hai Kangwei for C -end consumers, and scaled the camera product line into the family scene. Of course, under the big tree of Hikvision, fluorite has developed rapidly in the past few years. In 2018, revenue was 1.52 billion yuan, an increase of 4.238 billion yuan by 2021, with a compound annual growth rate of more than 40%. In terms of net profit, in 2018, 2019, 2020, and 2021, profit of 132 million yuan, 211 million yuan, 326 million yuan, and 450 million yuan, respectively. The operation shows a strong growth trend, and it can be seen that fluorite is also a winner on the road of smart homes. It is worth mentioning that Xiaomi mainly depends on the huge ecological chain companies cultivated on the smart home track. However, in ecological chain companies, including Yunmi, Huami, Stone Technology, etc., have increased their own brands to reduce their dependence on the Xiaomi brand. Then, based on ecological chain enterprises, Xiaomi faces a test of intelligent voice+AIOT platform ecology. And security concerns will also make consumers discourage.

In the first half of this year, the Xiaomi Mi Family APP had two faults and rushed on the hot search. Some netizens left a message on Weibo that the Internet collapsed, and some netizens complained that the sky could not open the air conditioner. Mijia issued a notice that due to network failures, the Mijia APP and voice control occurred on June 16. Prior to this, due to the failure of the public network cloud network failure, related services related to the Mijia APP and voice control started abnormal at 05:00 on April 30.

Consumers build a smart home life. This depends on the control of the Internet connection. Once a failure, the device is unavailable, it will inevitably make users lose confidence in smart homes and have far -reaching impact on the industry. As one of the mainstream smart home platforms in China, Xiaomi is not used normally because the Mijia APP cannot be used normally. As a result, Xiaomi smart home is basically paralyzed and cannot control various smart devices in the family scene. Caused discussion, it will inevitably cause users to worry about smart home security.

at last

After smartphones, smart home, wearable devices and virtual reality (VR/AR) are the core consumer technology markets. According to IDC data, in 2021, global smart home equipment shipments exceeded 895 million units, and it is expected that the shipping volume will exceed 1.4 billion units by 2026. As an important global and important smart home market, China has shipped more than 220 million units in China's smart home equipment market in 2021. The IDC report pointed out that in the continuous optimization, the market will usher in new development opportunities. It is expected that the shipments in China's smart home equipment market will exceed 260 million units in 2022, an increase of 17.1%year -on -year.

Of course, the cake of the smart home market is seductive, and many players are pouring in, showing the competitive pattern of heroes. For players on this track, excessive products also need to be based on rich ecological scene experience. The stepping stalls of the house's smart market have harvested the industry dividend.

Yang Jianyong, a Forbes Chinese writer, is committed to in -depth interpretation of cutting -edge technologies such as the Internet of Things, cloud services and artificial intelligence.

- END -