Scientific and technological communication cross -border salon focuses on "theme -type publicity and promotion" and "High -level Activity Organization" organization special discussions

Recently, the China Association for Science and Technology Communication Center held the fifth and sixth phases of science and technology communication cross -border salons. The two themes of the formula publicity and promotion, through the three links of guiding speeches, theme -based discussions, and interactive exchanges, were conducted.

Chen Rui pointed out at the event site that scene innovation with the creative application of new technologies and the path of linkage for demand is innovative in the future technology communication will play a leading support role. The National Science and Technology Communication Center should focus on "young cultivation, less teaching, strong teaching, strong and doing something, old -fashioned, medical care, technical director, use of things, art specialties. Top ten demonstration scenarios such as the group "and other top ten demonstration scenarios, carry out the creation of topics, channel expansion, content production and theme distribution work, and form a joint force through the full spectrum attraction, the integration of the whole field and the value of the whole life cycle, create politics, production, academic, and learning The whole society mobilization mechanism of research, economics, media, trade, and media, and build a strategic communication system of cross -border integration such as science, technology, engineering, education, culture, and art.

The fifth phase of scientific and technological communication cross -border salons was held around the theme of "High -level Activity Organization". Sun Xiaochun, Dean of the School of Humanities of the University of Chinese Academy of Sciences, proposed that the establishment of a communication platform in the process of science and technology communication is vital. Good platforms can stimulate the enthusiasm of the communicator and form a sufficient point of view. Liang Junjian, deputy secretary of the party committee of the School of Journalism and Communication of Tsinghua University, from the perspective of video communication, he believes that in the spread of science and technology, science and technology issues should be similar to scientific and technological topics, so that the public should resonate and empathize. Li Qin, director of the National Communication Strategic Research Center of Renmin University of China, said that it is necessary to deal with the relationship between strategic communication, scientific communication, and international communication. Shen Yang, director of the Yuan Cosmic Cultural Laboratory of Tsinghua University, believes that high -level activity organizations should establish a long -lasting interactive mechanism through social management, and formulate corresponding communication strategies to form a complete activity cycle from preheating to assessment. Qi Xuejing, deputy secretary of the Party Committee of the School of Journalism and Communication of Beijing Normal University, said that when organizing high -level technology communication activities, there must be platform thinking. And audience. According to the perspective of public opinion analysis, the data director of China Daily summarizes the main issues of foreign traditional media focusing on China's scientific concepts, future scientific and technological layout, aerospace science and technology achievements, and green technology. Wan Jinbo, a researcher at the Science and Technology Strategic Consultation Research Institute of the Chinese Academy of Sciences, believes that to transform innovation into real productivity, it must go through the process of diffusion and dissemination.

The sixth phase of scientific and technological communication cross -border salon was held around the theme of "theme -type publicity and promotion". The full -time associate minister of the Ministry of Information Science and Technology of China University of Communication and Cao San province of Cao San, the deputy dean of the Internet Information Research Institute, proposed a strategy of “full -scale, full -interest, full -effects, and full -effects” in the construction of the Chinese scientific community. Gao Guiwu, the director of the Department of Audiovisual Communication Department of Renmin University of China, believes that science and technology communication should carry out the design architecture around the audience to deal with the relationship between "abstraction and specific" and "far away" during the communication process. Zhang Baoshu, deputy director of the Ministry of Science and Education Department of the People's Daily, proposed that loyalty to truth, maintaining truth, and defending truth are a major challenge facing science and technology reports. Pan Xi, director of the Scientific Communication Center of the China Science News Agency, believes that the content of science and technology communication is boundless, and the attention of the audience's interest and the attention of spiritual communication must be achieved. Zhu Zhongpeng, head of the Education Division of China Network Communication Platform, proposed that online and offline science and technology communication interactive exchanges are important forces to drive cultural communication with science and technology communication. Yu Xin, assistant to the dean of the School of Journalism and Communication of Tsinghua University, said that the National Science and Technology Communication Center must solve scientific publicity and universal problems from the level of journalism, knowledge, cognition, and emotion. Liu Pengyang, deputy secretary -general of the Tencent Science and Technology Association, believes that in the Internet era, Internet companies should use their own technical and cultural advantages to guide the society to form a good atmosphere of respect for science and knowledge. Hu Xuan, deputy director of the Digital Content Center of Tencent Research Institute, explained more possibilities for future science and technology issues through exhibitions, social entertainment, and digital industry.

"Science and Technology Communication Cross -Border Salon" is a series of activities hosted by the China Association for Science and Technology Communication and hosted by the School of Journalism and Communication of Tsinghua University. Each issue revolves around a topic of technology communication. Experts and industry leaders of science and technology communication practice and theoretical research have conducted cross -border discussions on science and technology and innovation cultural communication, integration of science and technology communication and economic and social development, and cutting -edge theory and innovation practice in science and technology communication.

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