LED display leader Xuanyuan universe layout will accelerate the development of the scene

21st Century Business Herald Reporter Lei Chen intern Li Yuchen Beijing reported

The Yuan Cosmic Wind has arrived.

Some analysts predict that by 2030, the total number of users of the Yuan universe will reach 5 billion, and the potential market size of the Yuan universe will be between US $ 8 trillion and $ 13 trillion.

On August 18, Liad (300296.SZ) was held in Beijing. During the forum, Liad released the layout of the Yuan universe and signed a contract with partners to conduct ecological cooperation, extend from theoretical to practice, and accelerate the process of commercialization of the Yuan universe.

"I think from the global perspective, the stage of the Yuan universe industry is taking off and the start of the Yuan universe." Li Jun, chairman and president of Liad, said that Liad's enlistment of the Yuan universe aims to seize historical opportunities.

Accelerate the process of commercialization of the universe

LAD displayed the market in the LED for five consecutive years.

The performance trailer shows that in the first half of this year, the company realized operating income of about 3.7 billion yuan, an increase of about 2%year -on -year; it is expected that the net profit attributable to shareholders of listed companies is 259 million to 270 million yuan, a year -on -year decrease of 5%to 9%.

In the business composition, in addition to the largest intelligent display business, Liad's VR business has grown rapidly in recent years. In the first half of this year, the company's VR business revenue increased by about 14%year -on -year. %.

Liad and the Yuan universe can be traced back to 2017. At that time, the company acquired NATURAL Point 100%equity of foreign actions capture technology, and opened VR business. VR is now an important part of the Yuan universe.

After the acquisition of Natural Point, Liad has made many digital -related projects with the help of its technology to produce virtual anchors and virtual people for Mongolian Niu, B Station, Hunan Satellite TV and other.

"In these processes, we have accumulated a lot of project experience, including in -depth exploration and research on the rigid and pain points of the entire process of digital people. The cycle of digital human asset production management platform. "Yan Shuo, general manager of the simulation business department of the virtual dynamic point company industry, introduced.

It is reported that at the forum, the virtual dynamic point of Liad's wholly -owned subsidiaries released the production system of the Yuan universe digital assets (digital people) to promote the application of digital people in more scenes.

"One of the visions of the above platform is to simplify the production process of digital people, allow users to get started easily and quickly, and eventually achieve the operation of artificial intelligence. The final positioning is to not only meet the standardized product services of the Yuan universe platform, but also meet the satisfaction Full process customization services in the professional field. "Yan Shuo said.

In addition to the production system of Digital assets (digital people) in the Yuan universe, Liad's Dehuo Technology released the "four -dimensional one" (digital space+XR system+digital content+digital AI) yuan cosmic ecological solution that day.

It is reported that the DRS system independently developed by Dehuo Technology is involved in multiple fields such as AR, MR, and XR. AR immersive panoramic simulation system and MR hybrid shooting based on DRS system have been widely used in the global market.

Liad said that the release of the business layout and roadmap of the Yuan universe, through the improvement of the brand matrix, played the advantages of its NATURAL POINT, virtual moving points, Dehuo Technology, Fuxin Technology, Digital Tiger Image, etc. Integration with industrial application to achieve business integration and synergy effects.

At the same time, Liad will start from related technologies such as display equipment, motion capture technology, and gradually upgrade and improve the virtual intelligence interaction system to promote the innovation and development of the Yuan universe.

Specifically, Liad will actively deploy hardware entrances, system tools, and back -end infrastructure to strengthen the connection and interaction between the real world and the virtual world, enrich immersive technology experience scenes, realize the efficiency of the industrial supply chain, and develop the development of the industrial supply. Consolidate the foundation.

Technical support and scene expansion

As a carrier of the fusion of the virtual world and the real world, Yuan Universe presents the characteristics of three -dimensional, immersion, interaction, and sceneization. Human -machine interaction, image processing, blockchain and other cutting -edge technologies are consolidated.

Judging from the current technical support, Liad has a certain technical foundation at the input, output, and running end of the Yuan universe.

According to reports, its optical action capture system, inertial action capture system, facial finger detail capture and other technologies can provide important technical support for the input end of the Yuan universe; Display leading technologies provide strong guarantee for the output of the Yuan universe; Liad's digital asset production system, digital asset management platform, and Dehuo digital immersion system are provided to provide system tools for the operation of the Yuan universe.

The reporter noticed that in order to accelerate the layout of the universe, Liad will also cooperate with other industrial chain -related enterprises to jointly build the Yuan cosmic ecosystem.

During the forum, Liad announced that it would cooperate with the blue cursor in the XR field to build an XR production base in the field of commercial application; signing with Global Digital to build a virtual shooting base in the field of film and television; +Cultural Tourism "construction plan to achieve vertical development of the cultural tourism industry.

It is worth mentioning that, in terms of cultural construction, according to the relevant person in charge of Liade, "We must build the three -dimensional culture, from the three dimensions of resources to the three -dimensional production, to the new system for consumption, we will take China for thousands of years in the future. Culture is installed into the Yuan universe through digital collection. " The above -mentioned person in charge said, "We have created the digital collection and production process of the entire process through more than 5 years, based on advanced action capture technology, three -dimensional modeling technology and virtual shooting technology, providing a perfect production guarantee of digitalization."

While exploring the commercialization path, Liad also cooperated with relevant agencies to promote the innovation and development of the Yuan universe industry.

For example, the company cooperates with the China Electronic Video Industry Association's Digital Imaging Creative Working Committee to jointly support the National Digital Art Design Competition, incubate the original content of colleges and universities, and cultivate talents for the world of the universe. The solution in the manufacturing scenario creates a full value chain system for the manufacturing industry.

In terms of application scenario expansion, Liad said that the company's frontier display products, holographic phantom imaging, VR/AR/XRVR, naked eye 3D projection, immersive environmental interaction and other innovative technologies and solutions are integrated. Essence

Liad said that the company will continuously upgrade the input and output equipment of the Yuan universe to consolidate the "Yuan infrastructure"; develop more system tools and application software that combines its own hardware equipment to add "meta tools"; The ecosystem of the Yuan universe builds a "Yuan experience".

At the same time, Liad will continue to increase the depth and accuracy of scientific and technological innovation, accelerate the expansion of new scenarios and new applications, and promote the accelerated landing of the Yuan universe.

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