"Sterile Egg" harvested young people?Expert: "Suspicious nutritional values, or IQ taxes"

Future Network, Beijing, August 19th (Reporter Ling Meng) "Without Salmonella, E. coli", "Three 4th items can be tested, more fresh and safer" ... Recently, a "sterilized egg" (also known as called "sterilization egg" (also known as called "sterilization eggs" (also known as called "sterilization egg" (also known as it is called "Eat eggs") The trend sweeps the consumer market and has become the first choice for egg food on many family tables.

In the future, reporters from the Internet found that in addition to the "sterile" sales point, "higher nutritional ingredients" and "no egg fishy smell" became several important factors for consumers to buy sterile eggs. Is the sterile eggs really as nutritious and healthier as the merchant claims?

In this regard, some industry experts bluntly said to future reporters that sterile eggs can be said to be "the IQ tax that consumers blindly paid for new things", so -called "higher nutritional value of sterile eggs" is just a hype of merchants Bad gimmick. From the perspective of the body's absorption, raw eggs may not be better than cooked eggs. Raw eggs contain more protease inhibitors, which will affect the digestion and absorption of protein. In addition, long -term consumption can eat raw eggs, which will also increase the lack of risk of biotin.

"Sterile Egg" stands on the wind, young people become the main consumer army

Following the hearty eggs and water bath eggs, a sterile egg that claims to be eaten quickly swept the consumer market, and was loved by young groups including Baoma.

In the future, a reporter from the network visited a number of supermarkets in Beijing and found that sterile eggs can be described as a must -have for major supermarkets. Some supermarkets also set up a sterile egg counter separately. Earlier, there were even more reports that some supermarkets could not even find ordinary eggs, and the products in the egg area were completely replaced by different brands of sterile eggs.

Sterile egg cabinet shelves in a supermarket in Beijing. (Photo by Ling Meng, a reporter in the future)

It is worth noting that compared with ordinary eggs, the price of sterile eggs is higher, which is almost 2-3 times that of ordinary eggs. For example, in a Family supermarket located in Tao Ranting, Beijing, the price of "colorful pastoral" fresh eggs is 13.98 yuan/box (15 boxes of a box), which is about 0.93 yuan per unit price. Another brand name is "San Dile Village", the price is 31.9 yuan/box (a box of 15), and the unit price is 2.13 yuan/piece, which is almost 2.3 times the former.

Even if the price is relatively high, on the major social platforms, the "sterile egg" is still among the gourmet list recommended by many bloggers. Simple and diverse ways to eat are countless "grass". Taking the Xiaohong Book Platform as an example, as of now, there are as many as 40,000+ posts involving "sterile eggs", and there are thousands of comments and likes of related grass posts.

"Sterile eggs feel safer, and the packaging will indicate that no Salmonella, E. coli, etc. will be marked. It is more assured to eat children."

The reporter learned that sterile eggs can also be called "raw eggs." In addition to the new way of eating "can eat", many merchants also have "higher nutritional ingredients" in the advertisement, "rich in multiple vitamins", "no egg fishy smell, soft tender and tender", " "Egg yolk is more gorgeous" and other advertising slogans undoubtedly make consumers more inclined to the choice of sterile eggs.

According to the "2021 China Eat Protection Book" released by Tmall Food a few days ago, the raw eggs are the fastest category of Tmall eggs in 2020. Essence

Social platform screenshot

The increasing market demand has also exacerbated market competition. After the retrieval of reporters in the future, it is found that on the current sterile egg track, "Yellow Swan", "Sheng Dile Village", "Sakura Komachi", "Lanhuang", "Gigga" "Red Heart", "Chaoichi" and "Gui Qingyuan" and many other brands entered the game. Among them, the head brand Yellow Swan has completed 6 rounds of financing in just a few years, and the highest round of financing is even as high as RMB 600 million.

From the perspective of relevant data analysis, the young group, including Bao Ma, or an important "promoter" for the development of this track. According to CCTV, the village of San Dile Village of the sterile egg brand has analyzed that part of the consumer group in this market is consumer consumers in high -income family, and they are more willing to pay a premium for high -quality payment; the other part is to accept a diversified diet trend Young people. Liu Yong, the person in charge of Yellow Swan, also publicly stated that the main consumer group of sterile eggs is "post -85" to "post -95". Exquisite mothers are the most important consumers of "raw eggs".

"Sterile Egg" is safer and more nutritious? Experts: "Or for IQ"

"Safety of chicken source", "chicken food safety", "breeding safety", "clean and safe" ... In the future, reporters of the Internet noticed that multiple sterile egg brands said in product propaganda that chicken sources, feed, breeding and other links were strictly strictly handled control.

Many parents also told Future Network reporters that because most of the sterile eggs will marked "sterile", "raw food" and "safety guarantee" on the products, they will not check whether the product is really not before buying. Bacteria, safer, more nutritious issues.

Eat eggs on a supermarket shelter in Beijing. (Photo by Ling Meng, a reporter in the future)

Is the sterile eggs really "safer" and "more nutritious" as the merchant claim?

In this regard, Wang Silu, a member of the Chinese Nutrition Society, the Food Safety Popular Science Expert, and the National Senior Food Inspector, said in an interview with Future Network reporters that sterile eggs are also called "raw eggs" and "sterile multi -dimensional eggs" on the market. But sterile eggs are not really without bacteria.

"In principle, the sterile eggs are eggs that have been treated with Basal sterilization and strict processing. In theory, more microorganisms on the surface of this egg will be eliminated, and at the same time, it will also reduce the probability of harmful bacteria such as Salmonella and other harmful bacteria. However, it should be noted that some of the bacteria in eggs can not completely eliminate cleanliness through the Basal sterilization method, so the saying that the "sterile egg 'and' sterile 'schemes are not established." Wang Silu said. Yun Wuxin, a doctor of food engineering and a well -known popular science author, agreed with the above views. He further pointed out that my country has no corresponding national standards for sterile eggs. "From the perspective of" probability ", the possibility of pathogenic bacteria on a sterile egg is lower. But considering that eggs are daily ingredients, and the food habits that can be eaten are gradually becoming Can not be ignored."

As for the saying that the merchant claims that "sterile eggs are more nutritious", many industry experts do not agree. "The most important nutrients in eggs are protein, which means that it can be eaten raw. Compared with cooked eggs, raw eggs contain more protease inhibitors, which will affect the digestion and absorption of protein. The saying that bacteria are more nutritious is a rumor. "Wang Silu said.

In Wang Silu's view, sterile eggs can be said to be "the IQ tax that consumers blindly paid for new things." He added that eggs are also rich in vitamin B7 (also known as "biomanto"). Eating raw will also inhibit the absorption of biomanto. Long -term consumption can eat raw eggs and increase the lack of risk of biotin. When the eggs are heated, the substance (protein A vidin) that inhibit the absorption of bioin will be degraded, and it will no longer inhibit the absorption of biotin.

In addition, Li Li'an, Dean and Professor of the School of Animal Science and Animal Medicine, Tianjin Academy of Agricultural College, also said in an interview with some merchants that some merchants claimed that sterile eggs were rich in organic selenium, high -quality protein, unsaturated fatty acids, vitamins, amino acids and other substances. It is not unique to sterile eggs. "Egg itself is rich in high -quality protein, vitamin A, amino acids and other nutrients, which has nothing to do with whether it is sterile egg."

Picture source: a certain e -commerce platform

The reporter noticed that on the e -commerce platform, many businesses exposed the nutrient control table of sterile egg products and ordinary eggs. For example, the quality comparison table displayed by "San Dile Village" shows that its sterile egg products have higher content than ordinary eggs "selenium", "vitamin A" and "vitamin E".

In this regard, Yun Wuxin said that the merchants only selected two types of eggs for comparison, and the results obtained were suspected of being comprehensive, and they were not convinced. "This method of the merchant, for example, found a high test height in Shanghai, and found a short test in the northeast. Finally, the conclusion of the" Shanghai people higher than the Northeast people 'is obviously not representative ","

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