New Economic Vision | Science and Technology Factory has built the sound of acoustic laboratory sounds "metaphysics" behind the future business "metaphysics" | Cover every day

Cover reporter Meng Mei Ouyang Hongyu

Is acoustics "metaphysics" or science? What are the business value?

Recently, Huawei's audio laboratory in Shanghai opened for the first time. According to Liu Dongfang, the person in charge of the terminal BG audio, the laboratory is equipped with seven major experimental areas such as headset calls and space audio. It aims to apply audio technology and other audio products such as headphones to earphones by simulating various sound environments.

Convenient sound, long -distance pickup, dynamic noise reduction ... Good audiovisual experiences are inseparable from good audio equipment. The reporter noticed that in addition to Huawei, mobile phone manufacturers such as Xiaomi, vivo, and even BAT and other technology companies that have been involved in hardware production are deploying their own acoustic laboratories.

In May of this year, the Elf Acoustics Lab announced the cooperation with the international acoustic institution Boston acoustic science. The two parties will work together to create a new fusion tuning product and start more exploration on the intelligent acoustic path; earlier, the Alida Academy acquired Beijing first Sound interconnection also absorbed experts such as Fu Qiang, a former researcher at the Academy of Sciences.

The acoustic laboratory established by vivo and Xiaomi chose to hire the "golden ears" model to rely on artificial listening dislikes and vocal cognitive capabilities for acoustic experiments. In addition, Tencent Tencent AI AI audio technology, Baidu SMLTA models, etc. are all the results of laboratory research.

Internet technology companies have established acoustic laboratories, from their business layout on headphones and smart speakers, as well as expectations for their commercial value. Recently released "2021-2025 Chinese Acoustics Market Feasibility Research Report" shows that in recent years, thanks to the development of market development such as consumer electronics and smart speakers, the scale of the acoustic device market has increased significantly. It is estimated that from 2021 to 2025, my country's acoustic device market will maintain an annual compound growth rate of 15.6%, reaching 46 billion yuan in 2025.

Furthermore, acoustic research is also one of the underlying technologies for human beings to cut into the cosmic track. At the end of last year, Nailing announced the establishment of the audio and video business department and set up a Bird Bird Audio Lab. Feng Jinwei, the person in charge of the laboratory, revealed that the research and development goal of the laboratory research and development is the online meeting scene around the "Yuan Universe".

Industry insiders said that the significance of acoustic research is to reduce the gap between the physical world and the virtual world with a better voice. Zhao Bin, the founder of the sound network, believes that VR/AR's panoramic sound, space audio, and real -time interactive capabilities, virtual conferences, etc. are all RTE real -time audio and video interactive capabilities. Essence

According to Shen Juncong, the person in charge of the audio technology of Litchi Group, the most important feature of the Yuan universe is that this is a virtual world parallel to the real world. Audio technology, sound separation technology, real -time sound changes and other technologies. It can be said that sound products are naturally fit the Yuan universe. "

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