The government builds the nest, and the enterprise becomes a phoenix!Co -creation to build an international consumer center city

Text/Yangcheng Evening News all -media reporter Sun Jing

On August 18th, one of the 65th anniversary series of Yangcheng Evening News "Promoting Guangzhou Urban Energy -level Talks and the First Anniversary Seminar of Guangzhou International Consumer Center Consumer Central Consumer Center" was held in Guangzhou Yangcheng Creative Industrial Park.

At the meeting, South China Science and Technology 南Xu Xiaoxia, Executive Director of the Guangdong Provincial Small and Medium Enterprise Research Center, said that the construction of the consumer center city needs to be composed of multiple products and multiple consumers. The enterprises in it must be close to consumers and use technology and digital self -armed and self -iteration.

The government "builds the nest and attracts phoenixes" consolidates the foundation of businessmen

"To build an international consumer center city, we must first understand who the mainstream consumer group is and what are the characteristics of them." At the meeting, Xu Xiaoxia analyzed in a keynote speech. Generation Z mainly refers to people born from 1996 to 2009. They are the main mainstream consumption in the future. Unlike people who grew up in the 1960s and 1970s during the period of food and clothing, and in the early 1980s and early 1990s of the reform and opening up, generations Z were born in the era of abundant material and developed Internet. More self, so consumption is more pursuing novelty, personality, higher requirements, and more difficult to satisfy.

What should the government do to build an international consumer center city?

Xu Xiaoxia said that this requires cities to gather global resources, global brands, global goods, global services, etc., standing in a global vision and operating in a globalized pattern. At the same time, the government should also vigorously build a modern and intelligent infrastructure, such as convenient transportation and pleasant environment.

In terms of policies, Xu Xiaoxia believes that creating a policy of opening up and innovation in international consumer center cities, thereby guiding new types of landmarks, formats, brands, services, "species" and other emergence.

Enterprises should be close to consumers with technology and digital self -armed, self -iteration

Building an international consumer center city cannot be separated from the contribution of enterprises.

Xu Xiaoxia believes that the companies in it must find the direction of the market. Starting from the consumption scenario, from the upgrade of consumption, it provides consumers with more beautiful product appearance, better product quality, stronger product functions, lower products At the same time, enterprises need to have brand awareness, shape the brand image, and be familiar with the new era network communication positions. She suggested that enterprises can participate in the consumer interest circle and become her "interest guides", and within the company, it should pay more attention to technology and digitalization.

"Technology is not everything, but technology has changed everything." Xu Xiaoxia said, "Every industry is worthy of digitalization, using digitalization to improve the design, research and development, production capacity, reduce costs, and improve the efficiency of enterprise operations."

Source | Yangcheng Evening News · Yangcheng School

Editor -in -law | Huang Ting

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