In China, Tencent's Phantom nucleus is still necessary to enter the game?

On August 16, Tencent's Phantom Nuclear announced that it would make business adjustments based on the company's consideration of focusing on core strategies. From August 16, 2022, the Phantom nuclear will stop the distribution of digital collections. At the same time, all users who have purchased digital collections through their platforms can choose to continue to hold or initiate a refund application. If the user chooses to continue holding, the digital collection can still be accessed and used normally. Because all digital collections have been chained, the ownership of the user's digital collections will not be affected by the adjustment of the magic nucleus.

According to the reporter, "Phantom" is the first domestic NFT trading app released by Tencent Tencent. It was officially launched on August 2, 2021, just one year. The "Phantom Nuclear" service protocol shows that the APP is "the entrance to provide access, share, and purchase NFT digital works". On the second day of the launch, the "Thirteen Invitations" produced by the Phantom Nuclear's first -time Tencent Video was the theme of the theme. The price was 18 yuan and the limited edition of 300 pieces. It is sought after by the market and even the order "super selling". However, in June of this year, there was a slow -moving situation of multiple digital collections in the "Phantom Nuclear". The public account "Tencent Phantom Nuclear" began to stop updating on June 27. On July 2nd, Tencent News APP suspended the sales service of digital collections.

Obviously, Tencent's move is to give up the short -term value choice of value and interest to continue to deeply cultivate the underlying technology with long -term value. In recent years, many reports have mentioned that among the groups of digital collections as investment groups, a considerable proportion is post -00s and college students, and the risk of hype has a tendency to spread to the campus. Participating agencies in the digital collection market are mixed, and some collections are fired until the price collapses. Although the platform roll running is a case, it occasionally occurs.

The official supports the general trend is irreversible

Xiang Dan, deputy dean of the Qingbo Intelligent Innovation Academy and the blockchain columnist Xiang Dan, said that the retreat of the phantom nuclear will not affect the development direction of digital collections, because "the general trend is irreversible." At present, the market size of global digital collections has exceeded 40.9 billion US dollars, and the domestic domestic has exceeded one trillion yuan, and there is still much room for development. From the perspective of the official regulatory level, the healthy and upward development of digital collections in China is still supported. my country has policy advantages in the digital economy and digital transformation. In the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy" issued by the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council "Shared by the whole people", so central enterprises and state -owned enterprises and local government departments have strong needs in cultural digital transformation. On July 6 this year, the "Digital Collection Application Reference" jointly released by the National Press and Publication Agency's science and technology and standard comprehensive laboratory, the editor -in -chief of the Blockchain Copyright Application Center, and the China Digital Culture Group and other units. Supervision provides management opinions. On July 13, the Public Office of the Shanghai Municipal People's Government issued the "14th Five -Year Plan for the Development of Digital Economy in Shanghai". The plan proposed to support leading enterprises to explore the construction of digital collection platforms, and research to promote digital and digital IP globalization, digital IP globalization, digital, digital Trial of related formats such as confirmation. Not long ago, the Jiangxi Provincial SASAC and the Provincial Department of Science and Technology formulated the "Implementation Opinions on In -In -depth Promoting the Scientific and Technological Innovation of Provincial Investment and Supervision Enterprises", and put forward the following implementation opinions. Actively implement the "card neck" technology research. Focusing on cutting -edge technologies such as 5G, artificial intelligence, blockchain, digital twin, and Yuan universe in the field of digital economy, to accelerate the realization of digitalization and digital industrialization. On July 30, the China Communications Industry Association Blockchain Professional Committee hosted the Digital Collection Standard Conference and the establishment of the "Digital Collection Standard Project Working Group". Chief Expert Member of the Digital Label Group, Deputy Director of the China Economic Network Management Center of the National Information Center, and Zhu Youping, the rotating chairman of the Blockchain Professional Committee of the China Communications Industry Association, said that the current digital collection industry has initially completed the concept trial and error period. A healthy and sustainable development is critical, and the standards must be dynamic.

There is still a big space in the Tibetan Tibetan market

Although Tencent's magic nuclear withdrawn from the relevant track shows the direction that the innovative subject represented by large platforms, it does not affect the vigorous development of the digital collection market as a whole. Recently, based on the "Shangbo Chain" Shanghai Museum, the "Maritime Museum" digital collection platform was launched. The "Shangbo Chain" technology behind it is by far the first digital collection platform and blockchain technology system that develops and own the intellectual property rights of the nation's museum industry. At the same time, the "Maritime Museum" is also a digital collection of the Shanghai Museum. Each of the number of digital collections will have a collection of collections into the museum collection, and eventually forms an online cultural museum covering rich content such as cultural relics, art, and creation.

According to incomplete statistics from the 01 blockchain and Forechain, from July 15, 2019 to July 15, 2022, a total of 998 domestic digital collection platforms. Among the digital collection platforms that are known for the specific launch date, 68 digital collection platforms were added in 2021, while only 639 new digital collection platforms were added in the first half of 2022, accounting for nearly 90%, of which in April The new digital collection platform is 199. With the outbreak of quantity, the participants of digital collections are becoming more and more diverse. Giant companies such as Ali, Baidu, JD, Netease, and other giants have launched digital collection platforms based on their own underlying blockchain. Platforms with high -quality digital resources such as Visual China, Xinhua News Agency and QQ Music have also joined. Cultural tourism institutions, filmmakers, banks, catering and clothing, etc. also participated in the distribution of digital collections. Digital collections have gradually become an important port to enhance brand value and interact with the audience, and become an important means for brand marketing and publicity. Since 2022, the publishing industry has tested water digital collections, and there are many successful cases, including the "Mazu" (Blind Box) of the Strait Publishing Group, "Yi Zang" by Chengdu Times Publishing House, "Harvest" and many in the literary magazine and many people. The first literary digital collections of the first literary digital collection of the publishing agency "Unbounded" and the "Treasure of Humanities" of the People's Literature Publishing House also "Three Kingdoms" digital collections, Tongqu Publishing Co., Ltd. and Zhongtu Yunchuang Intelligent Technology (Beijing ) Limited dynamic digital art collections launched by Limited Limited by Co., Ltd. and jointly issued by the Co., Ltd. and the JD Ling Rhino Digital Platform "Shanhai Auspicious God Flag" launched by Digital Platform of CITIC Publishing Group and Jingdong Ling Rhino.

How to grab the number of Tibetan dividends in the publishing industry

There is no doubt that digital collections are new winds in the Yuan universe era. How should the publishing industry lay out in advance? Not long ago, the China Publishing Media Newspaper "Editor Academy" launched the "Digital Collection Live Forum" online live broadcast, which attracted many publishers to watch. The forum invites Xiang Dan, deputy dean of the Qingbo Intelligent Innovation Academy, a blockchain columnist Xiang Dan, the deputy general manager of Xinhua Wenxuan Sichuan Digital Publishing Media, and the Director of the Blockchain Copyright Center of the National Press and Publication Department of Science and Technology and Standard. Shao Dan, the president of Zhejiang Photography Publishing House and the president of Zhejiang Painting Newspaper, Shao Dan, deputy general manager of Zhongmu Yunchuang Intelligent Technology (Beijing) Co., Ltd., and the head of 5G new reading business of Zhongmu Group, JD Group's Books and Education Business Department As the person in charge of the IP platform of Jingji Circle, as a guest, as a guest, starting with the underlying logic of the digital collections, it stepped up to point out the opportunity points, profit models, copyright elements, and pit guidelines for publishing institutions to make digital collections. Some shared guests have proposed that digital collections can be combined with various industries such as cultural tourism, education, finance, and retail, and have different marketing gameplay in different scenarios, combined with a variety of activities. The underlying logic of digital products is a new form of digital publications. Different from traditional digital publications, digital collections are digital assets in the Yuan universe and have the concept of property rights. Due to the emergence of blockchain technology, this virtual product can become the existence of property rights. In the Yuan Dynasty era, the publishing industry not only had the ability to get high -quality copyright, but also accumulated a deep content platform in itself. When doing digital products, it has a natural advantage, which can directly monetize digital products. If you want to empower digital products, provide more and more value, you can start with the following dimensions: First, strengthen the display experience, improve the scarcity, uniqueness of the product, and the exquisite appearance, meet the needs of netizens' "show", and Share needs and interactive needs; second, you cannot only stay in the plane, 3D, animated, and even VR, ARization; Third, promote the superposition of equity and provide greater value, for example, the original manuscript content and digital collections are available. Combining, novel Fanwai, appreciation, and secondary creative content can be added with larger reading value, and product prices can also be improved. Including digital collections and limited editions, Maobian, cultural tourism industry, rural revitalization, etc., combine online and offline, follow the path of "culture + Internet" publishing. In general, digital collections have four value. First of all, you can find a new incremental market and have huge brand value -added potential. Second, digital collections are user incentives for zero -side costs, with huge attractiveness and saving corporate costs. Third, digital collections are a full -scale display of new products New carrier; fourth, digital collections can break through the circle and seize the young consumer market.

Preliminaries: Chen Linju: Zhang Weit's final trial: Song Qiang

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