Beginning Capital Specifications ｜ Investors accompany you to start a business

The logic of investors is a hat trick for capital harvesting. The logic of entrepreneurs is the struggle between grafting and self -reliance.

Produced ｜ Open

Cooperation in the commercial market has never been done overnight, but the equivalent exchange of interests. The equivalent exchange between investors and entrepreneurs is "the value of the enterprise". Investors do investment risk trading, and entrepreneurs continue to create a spiral rising business model.

However, is financing the road to every company? According to the current economic form and the degree of crowds of the track, financing should not be done, but to do it. Because financing is essentially the founder's self -reflection, the opportunity of the entrepreneurial team through investors to test the market, and the improvement and innovation of the business model of the enterprise.

Feng Digang, CEO of 36 氪, said, "No matter in which era, entrepreneurs have always been the spokesperson for brave people, but I don't want them to be the lonely."

Just like before the college entrance examination of the middle school entrance examination, parents hope to find teachers who are interested in the school to make a string and dialing of knowledge points for their children. On the road of financing, we also hope to tell you from the perspective of investors and invest in investment. What is the logic of people looking at the project? How to write an effective business plan (BP)? Are there any shortcuts to go?

It's better than that, not as different as

Searching for four words "Industry Together" on the Internet, you will find that most tracks and segments are basically filled. How can you create differentiation as startups? In fact, the highest state of competition is "not competitive", but to find a balance of "complement, sharing, coexistence" with the company.

As an investor, the first goal of the investment is the industry track. The second goal is the startup company in the industry, and all business models only solve two problems. The first is to improve the user experience, the second is to improve Industry efficiency, so PEST analysis can help entrepreneurs find positioning differentiation.

Pest model

After looking for its own positioning, the next step is to prove the feasibility and project display of the business model, that is, to improve their BP, find investors, and project roadshow, but a large number of entrepreneurs stuck this step.

The pain of BP, who can understand

Have you already started writing BP? Have you found that BP is written, like a company introduced or product manual, or do you not want to see the same? The key information and professional barriers to express are in PPT, but they are not so vivid and confident.

If you already have your own BP, do you realize that BP needs phased updates and iterations? Did you write that the model is not clear, gorgeous, and unable to distinguish the master?

Not only that, do you know the top ten taboos of BP in 2022?

① Don't talk about the platform

② Don't talk about lack of money

③ Do not talk about the market

④ Don't talk about no opponents

⑤ Do not ask for more

⑥ Do not emphasize the details too much

⑦ Do not move market data

⑧ Do not talk too much

语 Do not understand the professional terms

情 Do not talk about feelings

A good BP must be rooted in the business and the investors quickly pull the cognition; a good BP is not only the polishing of the business model, but also the best way to improve financing efficiency.

In general, the tightening of the investment market means that the money in the hands of investment institutions and investors is becoming more and more difficult to get. Some investors have entered the project in the middle and late stages of financing. It becomes particularly difficult, so as the founder, when writing BP, you must know that investors pay attention to these 6 aspects:

① The market is not big, and the growth is not fast

② The product is good or not, the logic is smooth or not smooth

③ The data is not rising, the indicators are hard or hard

④ Is there a model? Can you collect money?

⑤ The team is uniform, the boss is not strong

⑥ Financial financing is not much, and the price is not low

However, if you know these 6 sentences, can you write a BP that increases the probability of financing? It's not sure, because you need an investor to bring you your project with you. remember! It is not case teaching, but to help you locate the crux of the project, sort out the underlying logic, and improve the roadshow.

Talking on your mouth, it's better to do it

36 氪 specially invited Teacher Wang Lei to polish the middle and early early financing projects and business plans, and to escort the financing road of entrepreneurs with the most dry content output and the most effective curriculum harvest.

｜ Student praise

｜ Course introduction

If you have financing needs!

If your project is early, it is difficult to merge to money!

If you face investors, the highlights of the project are always unclear!

Want to quickly get financing, scan the code for details.

Bleak

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