Huawei and Tencent have entered the game successively, and the online car rental industry has a backward war.

Cover reporter Wu Yujia

Recently, Huawei announced the launch of a taxi application Petal. According to reports, PETAL travel is based on Huawei's self -developed map engine capabilities and provided aggregate taxi services. Users do not need to download applications, and can get the same experience through service cards. At the same time, users can also take a taxi through voice wake -up.

It is reported that PETAL travel has aggregated service providers such as Shouqi, Shenzhou special cars, and T3 travel, which can be used in collaboration between mobile phones, watch tablets, PC and other equipment. It has provided services in cities such as Beijing, Shanghai, Guangzhou, Shenzhen.

除了华为，腾讯微信的出行服务里，近日也新增了“打车”服务，分为经济型和舒适性，在不同城市接入不同服务商，包括曹操出行、首汽约车、如祺出行、 T3 travel, sunshine travel and other major brands.

The online car rental industry has entered the stock market. Why did Huawei and Tencent choose to enter the game at this time? Although the development of a taxi business is not large, the imagination and attractiveness of the car are still very rich. For Huawei, online car rental is combined with its recent development strategy in the automotive ecology. After announcing the launch of PETAL travel, Huawei's tentacles in the automotive field have covered the industry chain from upstream to downstream online car rental. The most important thing is not the revenue of online car rental, but the promotion of the upstream and downstream of the new energy vehicle industry chain. The purpose of Tencent is the same. The aggregation taxi is an extension of the Tencent map and the WeChat ecosystem.

At present, there are three development modes of online car rental: one is a pure self -operated travel platform, such as Didi Chuxing, Cao Cao travel, Ruqi travel, T3 travel, etc. One is self -employed+aggregate travel platform, such as Meituan taxis. There is also a pure aggregate travel platform, such as Gaode taxi, Baidu map, etc.

Both Huawei and WeChat have cut into the field of online vehicle in the field of aggregate models this time, and are bound to major service providers with traffic. From the perspective of the aggregation platform, this model has reduced the cost of operation in operation. By attracting users to help users realize the realization of traffic, increase the user's viscosity and nurture its own business. For users, one -stop taxi services also save a lot of time and energy.

For small and medium -sized online car rental platforms, industry insiders said that the emergence of the aggregation model has allowed more platforms to find growth space in the market and improve the competitive efficiency of the online car market. At the same time, the aggregation model optimizes the industry structure of the online car market, and has launched a challenge to the industry that is monopolized by an enterprise to form a highly monopoly.

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