Jingdong 618 "Peak 28 Hour" is hotly open

Author:Red Star News Time:2022.06.17

At 8 pm on June 17, 2022 Jingdong 618 ushered in the peak night. Massive consumers poured in for the first time, and a large number of brand businesses were busy packaging and shipping. More than 300,000 JD employees fought on the front line of warehousing and distribution. Within 8:10 pm, the turnover of 11 stores exceeded 100 million instantly.

Just after 8 o'clock in the evening, Ms. Wang, who lived in Jiading District, Shanghai, received the Decathlon flying disk sent by JD Express Brother, successfully won the first order sent by JD 618 this year. At the same time, Mr. Wu from Xixi in Hangzhou received the iPhone phone from JD Express. Ms. Liu, who lives in Hangzhou, Zhejiang, placed the order for only 9 minutes. She received the Dyson hair dryer purchased and became the first single user in Hangzhou in JD. After 10 minutes of opening, consumers in more than 470 counties and cities across the country experienced Jingdong hours. The "minute -level delivery" service provided.

Fireworks in the world are boiling throughout the country, the resonance of omni -channels of JD home appliances has increased, the offline business of home appliances has increased by more than 3 times year -on -year. The turnover of Wanjia Cooperative Stores increased by 5 times year -on -year.

JD Yun, as a solid technical cornerstone of Jingdong 618, fully guarantees more efficient digital intelligence society supply chains, and the full link realizes consumers' "silk" experience in Jingdong 618. JD 618, JD Cloud's visit to users per second increased by 154.5%year -on -year.

Quality consumption, new product consumption, productive forces consumption refraction the most beautiful fireworks

This year's JD 618, "quality consumption" has become a common pursuit of users and merchants. At 8 o'clock in the evening on the 17th, consumers were fully ignited. Ultra -high -definition and light -screen games that led high -end consumption trends in 10 minutes increased the turnover of the ultra -high -definition screen.

Chaowan entertainment products are highly sought after by users. Game consoles, VR glasses, and game projection turnover have increased by 10 times a year -on -year year -on -year increase. Among them, the Sony PS5 game console is hot, and the turnover exceeds 10 times year -on -year. Camera category turnover increased by 400%year -on -year, and e -sports routing turnover increased by 100%year -on -year. The turnover of outdoor power supply increased by more than 10 times year -on -year, and the turnover of direct chargers increased by 100%year -on -year.

In terms of home appliances, the trend represented by fresh air -conditioning and game television is the most popular. Household appliances are the most popular. Large -screen game TVs of 65 inches and above exceeded the whole day in 10 minutes. The turnover of refrigerators and washing suits increased by more than 500%year -on -year; the 7 -minute turnover of the embedded dishwasher exceeded the whole day of the day; self -cleaning the floor -cleaning robot, floor washing machine, radio frequency beauty instrument, air fried pot, heating water purifier and other trends Small appliances are sought after, with a year -on -year growth rate of more than 300%.

The mobile phone category broke out, Xiaomi, Honor, vivo, OPPO, OnePlus, Motorola, Gionee, small pepper, AGM mobile phone turnover increased by 200%year -on -year within 10 minutes; Apple brand turnover exceeded 100 million in 1 second; 5 times; Honor mobile phone exceeds 100,000 units in 1 minute.

Under the trend of quality consumption, users show a diversified demand, and the consumer experience of mobile communication characteristics and omnichannel consumption experience is more popular with users. Among them, the sales of operator contracts increased by more than 5 times within 10 minutes, and the overall channel business turnover increased by 480%year -on -year.

The mainstream category of Jingdong Supermarket is like a rainbow: within 10 minutes, peanut oil turnover increased by 497%year -on -year, and the turnover of milk, dried meat, dried meat, and plant protein beverages increased by 380%year -on -year.

The quality shopping demand of Hong Kong, Macao and Taiwan and overseas consumers in Jingdong has been further improved. At 8 pm on June 17th, the first order from Jingdong Global Trade, a cross -border B2B transaction and service platform for BOE, reached an Indonesian seller. Users in Chicago, USA, contributed the first order of JD.com at 8 o'clock in the world. The consumer has purchased a smart children's toy; since 618, the sales of domestic brands have increased by 128%year -on -year, of which Sagita Sichuan and Oradoco The brands such as stable medical care are welcomed by Hong Kong, Macao and Taiwan and overseas Chinese.