British media: Why does European and American e -commerce live lag behind China?

The British "International Private Blocter" website on August 15th, original title: Why does Britain and the United States lag far behind China in the Internet and shopping in the Internet? E -commerce live shopping is a billions of dollars in China in China, but it has not yet become popular in Europe and the United States. There is no shortage of social media platforms in Europe and the United States. Facebooks and other platforms are used by billions of people every day. In addition, they also provide a live broadcast function and opportunity similar to Asia. These platforms also bred the booming Internet celebrity culture. However, the high level of instant satisfaction provided by China's live broadcast shopping has not been realized in the West to date.

China's live shopping platform is characterized by high -level sets, exaggerated sound effects, crazy countdown, and the last time limited time. All these are dominated by charm anchors, so that viewers have a sense of urgency and want to click the button to buy products. There are many reasons for the rise of live shopping in China. Michael Liu (Yin), the innovative director of the United States Kaelou Media Company, said, "The people there have a habit of ordering things online, and then sent within a few minutes or later that day. See this situation on a large scale. " Kris Dingjia, a payment analyst of the data analysis company "Global Data", said: "If social business wants to succeed, these platforms must make consumers believe that shopping on Facebook is as simple and safe as on Amazon."

We may take longer to see a real live shopping boom in the West. However, it is obvious that the live shopping allows the brand to closer the relationship with consumers, improve the participation, and break the obstacles between consumers and sellers. This is something that any company wants to miss. (Author Kot Robertson, translated Ren Zhong)

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