The giant suddenly announced: stop!

Just one year after the launch, one of the largest digital collection platforms in China, Tencent Phantom Nuclear official announcement has stopped the release of digital collections.

It is reported that the magic nucleus was officially launched in August last year. Many digital collections were sold in the initial period. The sales were basically sold out. However, since the market returns to calm this year, the collection of collections on the platform has also begun to be cold.

On the other hand, since this year, the digital collection industry is constantly increasing compliance transactions. With the "Initiative on Preventing NFT -related Financial Risks" and "Initial Development of the Digital Collection Industry Self -Development initiative", some institutions expect that the domestic digital collection industry is expected to be standardized and differentiated.

Formally stop digital collection distribution

On August 16, Tencent's Phantom nuclear announced that it would make business adjustments based on the company's focus on the core strategy. From now on, the fantasy nuclear will stop the distribution of digital collections. All users who have purchased digital collections through their platforms (including Tencent News Digital Collections) can choose to continue to hold or initiate a refund application.

It is understood that as early as July, Tencent News APP had suspended the sales service of digital collections. At the end of July, there were media reports that Tencent was planning to abolish the "magic nuclear" business. However, at that time, Tencent officially did not respond to this rumor.

After the NFT burst of fire, the large factory entered the game

Since 2021, with the explosion of the Yuan universe, NFT has also risen. For example, Jack Dorsey, the founder of Twitter, used the first tweet in history as a NFT auction, and finally sold a high price of $ 2.9 million. NBA star Stephen Curry spent 55ETH (about $ 180,000) to buy a boring ape NFT in a suit and used it as a Twitter avatar. In January of this year, Jay Chou's total price of more than 62 million yuan of NFT projects was sold out shortly after sale ...

According to the NONFUNGIBLE.com report, the NFT transaction volume in 2021 was 17.6 billion US dollars, a year -on -year US $ 82 million in 2020 increased by 21,000%. The popularity of the NFT market has also attracted major Internet manufacturers to enter the game. China, such as Tencent, Ali, Baidu, Netease, etc., also quickly launched NFT products and platforms. Such as ant whalee, Tencent fantasy nuclear, etc.

However, because NFT is the essence of tokens and naturally has financial attributes like Bitcoin, and domestic strict supervision of virtual currency speculation, Tencent, Ali and other related NFT platforms will be renamed "digital collections" soon to remove their financial attributes. Digital collections are not allowed to be resold and trading behavior, and have taken measures to improve the trading and hype behavior of digital collection outside the field. For example, the Tencent WeChat platform has previously removed the relevant digital collection platform applets and banned a large number of WeChat public account suspected of "NFT digital collection trading" business.

As a digital collection platform owned by Tencent PCG, "Phantom Nuclear" officially launched in August last year. Many digital collections were sold in the initial distribution, and they were sold out when they were basically launched. For example, the first period of time was released on the sale of 300 "Thirteen Invitations" digital art collection NFT, and the artist Zhou Fangyuan launched the digital national illustration NFT.

However, since the market returns to calm this year, the collections on the major digital collection platforms have also begun to encounter cold. As of August 16, 7 series of collections on the Phantom nuclear platform showed that "ended". It is reported that these series are slow -selling collections. Among them, the first release time for the collection is in mid -June.

The digital collection market returns to calm

On the one hand, the digital collection market has been cold; on the other hand, since this year, the digital collection industry has also continued to increase compliance transactions.

In April of this year, the China Internet Finance Association, the China Banking Association, and the China Securities Industry Association jointly released the "Initiative on Preventing NFT -related Financial Risks", which clearly stated that the industry should protect the intellectual property rights of underlying goods and support genuine digital text works. It also proposed that it is resolutely not including financial assets such as securities, insurance, credit, and precious metals in the underlying products of NFT, and weaken the six claims of NFT non -homogeneous characteristics through division of ownership or batch creation.

On June 30, under the leadership of the China Cultural Industry Association, nearly 30 institutions jointly launched the "Initial Development initiative of the digital collection industry" in Beijing, and the initiative has a total of 14 articles. The specific content includes the platform to have corresponding qualifications and ensure the blockchain in accordance with the law to ensure the blockchain. Technical security and controllable, adhere to real -name system, strengthen the construction of intellectual property protection capabilities, resolutely resist the financial melting and malicious speculation, and advocate rational consumption. The China Cultural Industry Association also proposed that major Internet platforms have entered the field of digital collections, and should play a role in self -discipline and positive guidance. Use digital technology to expand more physical application scenarios to activate new kinetic energy of the cultural industry and become important to create true value. strength.

It is understood that the participating parties include professional institutions and associations of cultural tourism industry, cultural central enterprises, IP institutions, and Internet technology companies such as Ant, Tencent, Baidu, JD.com, and are currently the most widely -covered self -discipline conventions in the industry.

Regarding the development of digital collections in China, CITIC Securities has stated that the technical characteristics of NFT have made it possible to solve the problem of digital assets, but many issues such as commercialization and subsequent development paths are not clear. Guidelines for policy supervision.

Guangfa Securities pointed out in the research report that China's digital collection industry is expected to be standardized and differentiated. Due to the restrictions on the distribution and circulation of domestic digital collections, the copyright owner of the digital collection has a role separation from the distribution platform. On the production side of digital collections, the core competitiveness is IP resources and marketing capabilities; on the circulation end of digital collections, core competitiveness is transaction scale and copyright service capabilities. It is expected that in the future, my country will form a standardized circulation environment of the digital collection market, continuously develop the marketing value and copyright value of innovative digital collections to enlarge cultural digital content, and open the broad blueprint for the development of my country's digital collection industry.

Source: China Fund News

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