2022 Knowledge Paid Platform TOP30

Uta era: Si Chang

In the book "Introduction to Lifetime Education", Paul Langelang mentioned that internal needs and external pressure enabled education to organize appropriate structures and methods to help people maintain the continuity of his learning and training in his life. It is also necessary to cultivate everyone through various forms of self -education to truly and fully become their own development objects and means.

We are in a world of proneness, uncertainty, complexity, and vagueness. Lifetime learning is a necessary condition that meets the needs of individual growth and adapts to dynamics. As a person who has multiple social attributes and is defined by various relationships, basic knowledge training is one aspect, and learning ability and learning ability is equally important. Basic education and quality education are the implementation of the national level, and the rise of knowledge payments gives each individual's channel that can expand knowledge reserves and enhance ability literacy by each individual.

Some scholars say that knowledge payment is a new form of knowledge sharing. The knowledge sharing has been upgraded twice. Paid Q & A and Subscribe Knowledge Sharing. At the end of 2015, the content platform of paid subscriptions "got" allowed knowledge to pay into the public's horizon, and knowledge payment gradually industrialized.

According to data from relevant agencies, the number of domestic knowledge paid in 2021 reached 477 million, and the market size reached 67.5 billion yuan, showing a trend of high -speed growth. The popularization of the mobile Internet and the emergence of emerging formats have accelerated the integration of education and media on the Internet, and knowledge payment has evolved from the mass market.

Paid era: speculation

In a wide sense, knowledge payment is a branch of content payment, but in actual applications, the boundaries between the two are relatively vague. The learning content of the paid platform includes not only school courses and professional skills, but also all aspects of daily life. For example, there are sound books, paid users can choose professional books to achieve knowledge growth, or they can choose entertainment content to obtain pastime.

The essence of knowledge payment is to convert knowledge into products or services. By selling sales, its commercial value is achieved. The platform's own business attributes make the knowledge payment industry inevitably chaos due to factors such as interest induction. As the sinking market becomes a new consumer engine, the industry's entry threshold is reduced; coupled with the influence of the epidemic, the social anxiety atmosphere spreads, and some platforms use the name of knowledge to pay the reality of leeks. There are different problems such as actual connotation.

In the process of absorbing, understanding, and utilization of information acceptance, the importance of thinking and judgment is beyond doubt. The development of the mass communication medium allows the characters of the communicator and the recipient to integrate each other, and the number and value of the network information are growing. How to screen on demand in the huge and redundant data world is easy for most people, but How to choose the content you really need from the incomplete knowledge of good and bad is still a skill worth learning.

Personal media literacy is one of them. Effective knowledge payments are based on the individual fully understanding their learning situation and learning goals. The new knowledge learned can be applied to solve the problems in other fields in reality. The integration of knowledge and action is that the truth is to do it.

Flow era: thought

Correspondingly, user needs will never encounter bottlenecks, and the quality of content is the first place in the knowledge paid platform no matter when. It is precisely because the information acquisition is more convenient and fast, users can also obtain many theoretical knowledge and experience sharing on various new media platforms by searching. Knowledge pay practitioners should focus on deep cultivation and ensure the systemic output and sustainable supply of high -quality content. Essence

From another perspective, the content of the platform is not only a display of the quality of teachers, but also represents the quality of the user, which fundamentally affects the user's willingness to pay. For the platform, according to the user group to conduct content segmentation, continuously enrich the content library to obtain new users, and build a healthy content ecology is the meaning of the meaning; and from the cognitive level, pay attention to the inspiration and utilization of knowledge, expand teaching Form may be the highlight of attracting users to take the initiative to repurchase and deepen its loyalty to the platform.

As the major Internet platforms are involved in the knowledge paid track, the importance of traffic is becoming increasingly prominent, and traditional knowledge paid platforms are facing greater competition and challenges. In the new situation, business mechanisms and profit models need to be adjusted, and marketing strategies that use the new media matrix number to improve communication and transform efficiency also need to explore. More importantly, knowledge payment is not unidirectional, and the platform and users are two -way. The unique content tone is the core competitiveness that is different from other platforms.

In fact, knowledge payment is an exchange process that allows platforms and knowledge content producers to benefit and allow users to get new knowledge. The carrier is an objective practical tool and does not change due to human will. If you want to obtain what you need in a proper and efficient way, it is subjectively dominated by people.

(Text/Zeng)

- END -