The toughness of China's economy, "instant" appearing

At the moment when gradually overcoming the adverse impact of the epidemic and the orderly promotion of resumption of work and re -production, the full market competition around several major domestic Internet platforms around real -time logistics and instant retail has quietly begun.

What is instant logistics and instant retail? You can simply understand: Like a takeaway, buy a mobile phone on the Meituan, or a bag of cat sand, and send the goods to your hands at the speed of sending a takeaway.

This is actually a scene that many people are very familiar with -in the past two months, in the period when this round of epidemic is anxious, platform companies such as Meituan have mobilized tens of thousands of takeaways to enter the front line of resistance. Faced with the real -time needs of residents, the takeaway buddies are actually the "last mile" of community distribution in the efficiency of take -out, and instantly send anti -epidemic materials and living materials to those in need.

At present, when the order of production and life is gradually recovering, the news that various Internet platforms have made up for real -time logistics and instant retail news frequently report on all reports. These market -oriented competition from platform companies should be regarded as a survival of the fittest under the "catfish effect".

This market competition based on the "catfish effect" can make limited resources better allocated and integrated in instant logistics and instant retail industries, and builds core competitiveness for the entire industry. This is like the takeaway industry that has experienced many years of market -oriented competition. After the necessary and fully market competition, the entire industry has gradually standardized to better reflect the scale efficiency. Similarly, only a similar market competition reaches a certain intensity can we explore new models in the field of instant logistics and instant retail, forcing higher efficiency to better serve society and consumers.

In some people in the industry, in the future, the prevention and control of the epidemic cannot be relaxed in the future, and the Internet platform companies have invested in new business. On the one hand, the market has full confidence in the overall economic situation. A "barometer"; on the other hand, it also shows the toughness of Chinese enterprises and China's economic development to some extent -the epidemic has not crushed them, but let them find the promotion of the economy to return to the right track in the epidemic situation. New motivation.

In fact, this kind of vitality in the crisis is traceable in history. In 2003, the SARS, which came up, accelerated the development of the Chinese e -commerce industry and drove the retail industry from pure offline to online. During the new crown pneumonia epidemic, the takeaway platform represented by Meituan was based on the original model. "China Efficiency" has been ran out of real -time logistics and instant retail fields, promoting the global logistics and retail industries to break the development barrier and develop to the next stage.

Because of the epidemic, the flow of people from offline stores is affected by the flow of passengers, and the traditional distribution time effect is affected by the time. The majority of merchants are facing a lot of pressure, especially as small and medium -sized enterprises as China's capillary blood vessels. Residents' lives have also become higher and higher in demand for "certainty". Under such a background, the development of instant logistics and instant retail has ushered in new opportunities, and new changes and new trends have also emerged: takeaway is used as a courier, instant logistics has become a new demand, and instant retail has become a new trend.

The toughness of platform companies in the process of stabilizing the economic market and looking for new economic growth points has been affirmed and recognized by multiple parties. The "Policies and Measures for the Stability of the Economy" (hereinafter referred to as the "Measures") issued in May are a good manifestation.

The "Measures" put stable growth in a prominent position. On the basis of promoting the healthy development of the platform's economy, the healthy employment role of the platform economy is required to stabilize the development expectations of platform enterprises and their symbiotic small and micro enterprises. Small and medium -sized enterprises are rescued.

The relevant requirements of the "Measures" are not difficult to find that "the development of platform enterprises to drive small and medium -sized enterprises to bift" is placed in a very important position. This is because platform companies, including Meituan, deal with tens of thousands of small and medium -sized enterprises, can be considered as the main body of small and medium -sized enterprises in China. Platform companies can grasp the specific situation of small and medium -sized enterprises in a timely manner and formulate supporting measures for them. In this way, we can better allow policies and measures to play the effect of giving birth to charcoal in the snow. Under the invisible hand of the market, it will drive small and medium -sized enterprises to relieve it and serve the economic market.

Under such logic, whether it is considered to stimulate economic toughness or the needs of the epidemic prevention and control, it is a good thing for Internet platform companies to compete in the full market competition in the field of instant logistics and instant retail.

Many consulting agencies have also showed an optimistic attitude towards the prospects of the real -time logistics industry. According to the "2022 China Instant Delivery Industry Report", Iri Consulting shows that in 2021, the order scale of the real -time logistics service industry will be 27.90 billion yuan. It is expected that by 2026, the order scale will be close to 100 billion yuan, reaching 95.78 billion orders, and the annual composite will be compounded. The growth rate was 28.0%.

Such a large market size and growth rate is enough to prove that while real -time logistics and instant retail, while bringing new vitality to the market, it also saves new forces for stabilizing the economic market and the next development. It is also the market performance of China's economic toughness. It will be supported and liked by all sectors of society.

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