Hermes bicycle sells 165,000, and Shanghai stores have been sold out!Netizen: A entry -level Accord is gone

Recalling that in the 1980s, bicycles were one of the "three major pieces" of marriage, and later became a tool for ordinary people to travel. When the car entered millions of households, the bicycle gradually faded out of people's attention, and now it is popular again ...

Carbon fiber body, air pressure shock absorption, hydraulic pressure braking, high -end transmission ... For today's cyclists, bicycles have long been not just as simple as buying vegetables to work.

Recently, the famous luxury brand Hermes launched a bicycle, and the price of this bicycle also caused heated discussion among netizens.

Hermes launched the new bicycle price of 165,000

On August 11, the Hermes Chinese official website was launched a small bicycle named Odyssee Terre, which was priced at RMB 165,000.

Picture source: Hermes official website

According to the official website information, this bicycle is 154.6 cm long, 58 cm wide, and weighs 14 kg. This mechanical bicycle is made of white wax wood, aluminum and SPAD leather. The handle and cushion bracket are equipped with a lights. The front side is decorated with a series of laparies. There is a car basket that supports 4 -speed speed adjustment.

According to the product details, the seat can be adjusted to adapt to users of different heights. The design is inspired by Japanese portable bicycles, which is made of France.

Picture source: Hermes official website

Some netizens said, "Two wheels are indeed a bicycle that can be rides", "more than 160,000, a low -grade Accord is gone", "the possibility of" hitting the same model "with others on the road is not high."

It is reported that in July this year, Hermes launched the Odyssee Terre bicycle of wooden frames at the time, which was priced at $ 2,3600 (about 158,000 yuan). Compared with the new model, there is a lack of car baskets. This means that the basket launched this time, the value of the two baskets is as high as 8,000 yuan, and the single basket is worth 4,000 yuan.

According to the news from China Economic Weekly -Economic Network on August 11, Hermes official customer service said that this 6 -digit bicycle is currently sold out in Shanghai offline stores.

Hermes selling bicycles is not the first time. As early as 2013, Hermes launched two urban sports bicycles called "Le Flneur" and "Le Flneur Sportif" at a price of about 70,000 yuan.

It is worth mentioning that Lv, Chanel, Gucci and other luxury goods have issued limited edition bicycles.

Looking at the official website of Hermes, the products sold are 4,350 yuan of Calvi Duo card bags, 6,900 yuan ORAN sandals, and 12,350 yuan H-TAG mobile phone protective case. The official website recommends that these products can be used with Odyssee Terre bicycles.

In the past two years, Hermès also launched a wave of hot search because of the launch of 280,000 Mahjong, with 800,000 matching Mahjong tables.

On July 29, Hermes Group released the financial report in the first half of 2022.

The financial report shows that the group's comprehensive revenue is 5.475 billion euros, with an increase in the current exchange rate by 29%, and operating profit of 2.304 billion euros (accounting for 42%of sales). Among them, the group's net profit reached 1.641 billion euros (30%of sales), and 1.174 billion euros in the first half of 2021. From this point of view, the company's operating profit margin rose from 41%at the end of June 2021 to 42%, reaching the highest point of history.

The performance report released by Hermes in the first half of 2022 pointed out that although the overall performance of the Chinese market, especially Shanghai and Beijing, was affected by the restrictions on the epidemic in April and May, it showed a strong rebound in June.

From the perspective of markets in different regions, the markets in almost all regions in the first half of 2022 have achieved strong growth, and Hermes also shows amazing toughness in the Asian market. The sales of the Asian market (except Japan) increased by 15%in the first half of 2022, accounting for almost half of the total revenue (49%) in the first half of the year.

High -end bicycles are becoming more and more popular

Hermes' 160,000 bicycles may not be able to buy, and those riding bicycles of tens of thousands of yuan are actually not easy to buy.

According to the Metropolitan Express, as the third largest competition project at the Olympic Games and the third largest competition after swimming, bicycles have attracted more and more enthusiasts. Recent

With the improvement of many domestic cities, more and more young people have joined the team of urban cycling.

In fact, the consumption threshold of highway bicycles is not low. According to CCTV Finance, Ms. Gao said: Choose an entry-level car and some equipment, which costs almost 8,000-9000 yuan. This price is acceptable.

According to CCTV Finance, the reporter learned that the price of a road bicycle ranges from 5,000 yuan to 100,000 yuan. According to interface news, models of more than 5,000 yuan are the mainstream consumer range, of which the 5,000-8000 yuan file is the best-selling, while the price of 100,000-15,000 yuan is the most popular.

The models of 10,000 yuan gear are the first choice for many cyclists. However, due to factors such as limited inventory and insufficient production capacity of new cars, this part of the model has caused many stores in Beijing to have no cars to sell, and it is difficult to find a car. According to Zhongxin Jingwei, the reporter found that some high -end bicycles were preserved in terms of price. The second -hand price was almost the same as the original price, all of which were above 10,000 yuan. If it became good, the color was rare, and even appreciation.

Wang Si (pseudonym) bought a high -end bicycle in 2016. After ride for five years, the front mud boards were cracked, but he still hung the car on the second -hand platform at a price of 13,500 yuan. "My car is in stock. The price I bought can't be remembered. The new styles are sold to more than 17,000 yuan. Because there are normal use traces, I will not sell too expensive." Wang Si said.

According to the Metropolitan Express, bicycles of tens of thousands of yuan are generally professional highway bicycles. Especially since this year, many people have used road bicycles as a new choice for travel tools, and more cities have emerged in a strong riding atmosphere.

According to data from the China Bicycle Sports Association, more than 100 million people in the country are currently riding regularly, or bicycles are used as mobility tools, and nearly 10 million people have participated in bicycle sports.

This year's high -end bicycle imports have increased significantly. According to the statistics of Hangzhou Customs, in the first half of this year, the import amount of bicycles in Zhejiang Province was 2.395 million yuan, an increase of 1.3 times year -on -year, and the average price increased by 6.9 times. /Vehicle.

- END -