Test the water of Douyin's first battle

On August 15, 2022, Shanghai -Tims Coffee recently announced the successful end of the "Heart" Coconut "event held in Douyin. The person in charge of TIMS Coffee said that through this event, TIMS has mastered the "full case marketing" play in the new media era and successfully explored new directions and paths for TIMS revenue growth. Next, TIMS will seize new traffic opportunities through high -quality content and product services, and make it an important growth entrance through continuous investment.

It is reported that the January "Coconut" event was jointly initiated by Tims coffee and the local life of Douyin. It aims to help users spend this hot summer through the marketing method of the whole case. The event began on July 12 and ended on August 11.

Data show that during the event, in terms of short videos, TIMS related video contributions reached tens of thousands, and the number of video playback reached 230 million. At the same time, Tims Douyin hot topic label exposure reached 640 million. In the Local List of Douyin, many stores in TIMS Coffee have been the first in the Shanghai local grass list, punch card list, praise list and hot listing list, and Beijing stores also have a good record.

It is worth mentioning that in order to help the entire case marketing, Mr. Lu Yongchen, CEO CEO of TIMS Coffee and Mr. Yang Yang, spokesperson for Tims coffee brand, also entered the live room. They introduced new products in an innovative marketing video connection, and interacted with fans in a zero distance to jointly help create a popular list of live broadcasts.

In fact, since entering the Chinese market, TIMS has been exploring new paths in the coffee industry through model innovation. For example, after establishing the first TIMS coffee store in Shanghai in 2019, TIMS transitions from traditional coffee to "coffee drinks" through "coffee + warm food" and products. By providing high cost -effective differentiated services, it has become a new forces coffee in the Chinese market. In the form of cooperation, TIMS not only cooperates with Tencent e -sports, launch the e -sports theme cafe, but also cooperates with Sinopec's Yijie Coffee to launch TIMS Express Giant cooperated to accumulate 8 million + high -quality members through digital technology.

As a rapid growth in the past two years and more than 700 million in 2022, it can be regarded as a star of interest e -commerce. The amazing energy of Douyin's live broadcast on the live broadcast has almost become a must for merchants in the past two years.

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