Nanjing digital cultural project signing volume exceeds 4 billion yuan

On August 12, "Digital is more exciting to future life" 2022 Nanjing Cultural Industry Resources Sharing Conference and Digital Culture Boutique Rou and Road Show were held in Yunmi City, Yuhuatai District. The shared session focused on the development of the digital cultural industry, and for the first time, the digital cultural boutique road show display was set up. From August 12th to 18th, for a week, the innovative practice of Nanjing's outstanding digital cultural enterprises in smart cultural tourism, VR, AR, MR, and online audiovisual in smart cultural tourism, VR, AR, MR, and online audiovisual.

Sharing session scene

Nanjing digital culture is solid foundation

In 2022, the General Office of the Nanjing Municipal Committee of the Communist Party of China and the General Office of the Nanjing Municipal People's Government released the "Implementation Plan for the Promotion of the Digital Economy to Promote the Digital Economy". The plan pointed out that it is necessary to innovate and develop the digital cultural industry, implement the digitalization strategy of cultural industries, and create a "Nanjing model" for the high -quality development of the nation's digital cultural industry.

In the first quarter of 2022, Nanjing's 1912 cultural enterprises above designated size achieved operating income of 81.625 billion yuan, an increase of 4.3%over the same period in 2021. Compared with the fourth quarter of 2021, the number of cultural enterprises above designated size increased by 72.

In the digital cultural industry, the performance of Nanjing enterprises is particularly remarkable. Introduce Ali, byte beating, Bilibili, Tencent, Netease and other national leading digital companies; cultivate local leading digital companies such as Edia, Daski, Power, Netcomer, Silicon -based intelligence; A group of high -quality digital companies and digital pioneers.

The Nanjing Digital Cultural Industry Development Index report shows that Nanjing's digital cultural industry's operating income accounts for over 60%, and the digital core industry accounts for 40%.

It is reported that in the past four years, the number of digital cultural enterprises in Nanjing has been higher than 800, maintaining a continuous growth trend.

In 2020, affected by the epidemic, the cultural industry's operating income, including the digital cultural industry, decreased slightly year -on -year, but the revenue of digital cultural enterprises on the regulations in 2021 rebounded rapidly, an increase of 20.4%, which is higher than the growth rate of other cultural enterprises. The proportion of revenue in Nanjing's cultural industry was further increased to 71.5%.

Boutique roadshow spiritual realm

Digital cultural elements are prominent

With the gradual liberalization of low airspace -related policies in recent years, the low airspace digital economy is accelerating the attempts and applications. The drone formation performance as an important manifestation of the low airspace digital culture, with the current hot air potential energy of the major video platforms, The influence is increasing day by day. At the event site, the first low airspace digital cultural test base jointly built by Jiangsu Tianmu Drone Technology Co., Ltd. and Nanjing Jiangxinzhou Management Committee was unveiled.

Compared with the past, the elements of the shared conference digital culture this year are highlighted.

The digital person "Ai Xia", which was exclusively developed and created by Nanjing Silicon -based Intelligence Technology Co., Ltd. (hereinafter referred to as "Silicon -based Intelligence"), released the "Heat TOP3" list of Nanjing Cultural Industry in the first half of 2022. The virtual IP "Ai Xia" is one of the many virtual digital people's images created by Silicon -based intelligence. At present, "Ai Xia" has settled in a number of platforms such as Douyin. It appeared as a trainee of the Yuan universe and harvested a large number of fans.

On -site project signing

The total signing amount is 4.2 billion yuan

At the scene, Software Valley · Science and Technology City, Zijin Zhigu Headquarters Park, the original drama "The Core Era", and 2022 Nanjing "Wendu Cloud" Yuan Cosmic Innovation Contest made themes. 14 projects such as Jilin Fengxingxinyuan live broadcast have been signed on -site. 31 projects such as Xinchuang Yuan Game Development have performed online contracts, with a total signing amount of 4.2 billion yuan.

It is worth noting that these contracted projects have the characteristics of "culture -based, numbers are feathers". The organizer said that through the driving and incubation of these projects, more and more digital cultural industry enterprises, projects, and products start from the platform of sharing, and seize new opportunities for digital development, and further strengthen their application exchanges and external application exchanges and exchanges. Cooperation, "Taking digital culture as a brush, high -tech technology as pigments, describe a beautiful picture of the prosperity and development of the cultural industry."

Jiangnan Times All Media Reporter Zhang Ziyang

Lear reporter Qian Yueming

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