The new chess game of the head | Netease CEO Ding Lei: Only innovation can go to others

Source: Zhejiang News Network

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Since the beginning of this year, the epidemics have caused more frequent consumer demand and the supply chain blocked, which has brought dual pressure on the Internet industry that has entered the era of user stock. Statistics show that in the first half of the year, the growth rate of Internet business revenue across the country fell from more than 20%last year to 0.1%.

How to find a new direction in the Internet industry? Where should the way to break the situation? The series reports "The New Chess game of the head", today I will talk to the CEO Ding Lei, CEO of Netease.

In the NetEase Leihuo 3D scanning laboratory in Hangzhou, the Hangzhou Internet Court is collecting 3D images of making judges and robes. They intend to create a new "thing" -to the court on the "Yuan Universe".

Chen Yan, head of the Information Technology Center of Hangzhou Internet Court

Through the restoration of the Yuan universe, an online and offline trial are more authoritative, have a sense of live and substitution, and want to open a way for the national courts in the future.

Liu Bai, head of Netease Fuxi Yaotai

Through such an attempt, in the future, I hope that more scenarios can move more scenes to virtual spaces, improve everyone's work or an efficiency of a work.

The Yuan universe, AI virtual human, and unmanned excavator. This year, NetEase has frequently moved on the "future industry", and has also founded a variety of digital new professions such as catcher and squeezers. Although the main game business has maintained a steady growth since the epidemic, Ding Lei is most concerned about the "new gameplay" of the Internet.

Netease CEO Ding Lei

(Does the development of the entire economic environment affect our Internet companies?)

Yes, obviously. It is normal for companies to face challenges, but they cannot speculate in the early stage and cannot speculate in the process. Only the company that really experiences the life of the nine deaths can survive is the most remarkable company. We have to survive, and it is important to innovate.

Ding Lei has never been absent from the annual Netease Innovation Awards. Every year, he will distribute rich rewards to employees with "new ideas". This year, Ding Lei awarded a "mechanism innovation" with the highest "CEO Special Award", which brought users a "unique new experience" to users.

In Ding Lei's view, the "online" dividend spawned in the early days of the epidemic is fading, and the Internet industry has accelerated from the incremental competition of users to the existing competition. Development must be "shifted".

Netease CEO Ding Lei

Any market will be saturated to a certain extent. How to provide better and more valuable experiences for existing users, just like you buy a car one day to change a new car. This is what we are exploring now, combining technology with tradition, bringing users a new extreme experience.

With a new experience, it is the "new play" of Ding Lei to re -become an incremental increase in the face of a new round of Internet industry change. He believes that this is the new wind of the development of the Internet. Whoever can find the mature path first can break the stocks to compete.

Netease CEO Ding Lei

The extension of the innovative value of Internet technology is huge. The most important thing is how the Internet innovation empowers the production of entities. The best group of artificial intelligence technology is all in the Internet company, but what is the only lack of? Lack of such a hard scene, a line of hard scenes.

This year, Netease and multiple medical institutions cooperated to explore ultra -high -definition remote diagnosis and treatment, copy the technology of different places in the same place to more than 100 remote schools across the country, and accumulate a digital industry innovation center in more than 30 cities across the country to promote Internet technology The field extension and promotes close cooperation with the front -line physical industry.

Yang Xinwei, head of Netease Fuxi robot product

Boss Ding mentioned that it was difficult and correct. We have expanded our ability to play in the real world in the real world in the real world.

NetEase CEO Ding Lei, our reserves are used in the investment of future technology and products. We are deeply picked into it, developed from the engine technology to the end of the combination of Chinese. Essence

In the face of unchanged innovation and fighting changes, in the face of the changes in the Internet industry and the uncertain future development environment, Ding Lei was very firm in innovation. Since the epidemic, NetEase's annual R & D intensity has exceeded 14%, which once ranked in the top three in the country.

Netease CEO Ding Lei

If you are not innovative, you will always be in the second echelon. Only innovation can go to the front of others, and it is also the most important "moat" for you and other competitors.

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