The daily "dissolved" by Youxian has said that the refund appeal was "refused to organize the mediation"

Cover news reporter Bian Xue

After the establishment of 2766 days, the daily freshness of the "first share of China", caught in the vortex cannot be "preserved".

Since July 28, 2022, the daily "deterioration" of the best fresh "deterioration" is intensified: employees who have been dissolved by HR in situ on the grounds of air pollution will organize the "first group building after joining the job" at the entrance of the court; The supplier of the product held the contract and the debt details of the product, and began to squat the door of the company; the daily Outstanding Fresh Headquarters was interviewed by the Beijing Consumers Association for a large number of guests and requested to give solutions within three working days. Regarding various rumors, the official account of Daily Youxian Company is still insisting on rumoring: "The company has not disbanded and closed, and is thinking about ways." In this regard, netizens said that it was "dead duck's mouth hard."

▲ "Disposal in place" Daily Youxian employees "group building" at the entrance of the court (screenshot of Weibo)

On August 12, Daily Youxian stated that it had submitted a rectification plan to the Beijing Consumer Association. The detailed content of the rectification plan needs to wait for the official report. At present, the specific refund plan and registration method has not been made public. When the reporter called the Beijing 12315 hotline to inquire about the solution, the customer service who answered the phone said that it was unclear about the specific details.

Click on the daily official website, "Good and fast" is still hung on the upper left corner of the homepage, but the APP and applet have been unavailable for half a month. From being committed to "watching the Fresh Fresh" to the rumor of "delisting", whether the daily freshness can still be "keep fresh" and a question mark.

▲ Screenshot of the daily official website

"The daily freshness of the disbanded in place has made me impressed me particularly well."

As the first fresh O2O e -commerce platform that provides fast -reaching cold chain distribution services in the Chinese market, it was established in 2014. The slogan of "not buy overnight dishes" and "half an hour" proposed daily. User, Ronie is one of them.

"I used it for five or six years every day. I first placed an order for the first time in 2016. When I received the goods, I was particularly impressed by this company." Ronie told the cover journalist that the daily premium was delivered by the delivery of goods. The packaging bag is a sports pull rope bag, which is strong and easy to make, which is much more convenient than ordinary plastic bags.

Reni recalled that in the nearly a year when placing orders daily, the goods were really cheap. "Luo Fei fish that can be cooked by two cheeks, scales, and internal organs only costs 14 yuan, which is lower than the price of the four -line small city vegetable market in the hometown, and it is more convenient. In 2019 The quick -frozen crayfish bought on the top is also cleaned up with the seasoning. It is less than 30 yuan a pound (calculated on the discount and coupons), which is cheaper than the living crayfish. "

From 2017 to 2019, Daily Fresh began to accelerate the expansion across the country. Reni, who spent 50-100 yuan through the platform daily, also clearly felt the changes brought about by the daily "high-speed development" of the daily freshness. Lian changed into a price and one point.

Reni gave an example that at that time, there were two varieties of dates on the daily Beijing Station of Great Flower Beijing Station. The price changed with the daily promotional activities. The jujube is a bit expensive, and its respective origin and packaging are fixed. "I usually buy one or two boxes of each each. Every time I am more expensive that day is more fresh and crispy, this is unsatisfactory. Waiting for the customer's refund, there was no before. "

Later, the daily staff is not as rigorous as at the beginning. "The working state is a bit lazy. Sometimes I place two boxes of strawberries and only get one box. I heard the staff walking around wearing slippers, and my tone was weak. I could still hear the kind of noise on the phone. "

During the new crown epidemic in 2020, another daily fresh peak was used, so that the online fresh e -commerce companies that had been cooled to rejuvenate again. Ronie said that during the Spring Festival in 2020, there would be a "39 free shipping, 59 free shipping" event in Beijing's daily bald in Beijing. "After the order is placed, the product will be delivered soon, and the shrimp is not only cheap but also fresh. What's more rare is to say thank you to the distributor, and the delivery staff also responded very politely:‘ should, goodbye. ’"

During the epidemic, Li Ke (a pseudonym) was charged. "I started to use daily freshness in 2017, because the products are fresh and the delivery is fast." Li Ke said that since 2021, he has not used daily freshness. The activity in the epidemic is not as large as the epidemic, because online shopping becomes "just needed" during the epidemic, so Li Ke will store the amount ranging from 1,000 to 2,000 yuan on the major shopping apps to prepare from time to time. "But I do n’t need to make the most important reason daily, but the quality of freshness is not as good as before. The balance on the daily fresh app is also made up at the beginning of the year, but I ca n’t get it out of the same year.”

On July 28, 2022, after seeing the news of the daily "dissolving employees in situ", Roni tried to place an order to use the balance in his account, but he could not place an order after trying it for several days. "After the order failed, I kept calling for the customer service, but I was always busy, I couldn't get in. Then I added the rights protection group and started using the 12315 mini -program complaint."

On August 7, Luo Ni found that the online customer service on the Daily Youxian APP became a page that could be registered for the refund of Alipay information to register. After registering Alipay information, Roni called again many times to complain. Until August 11, the customer service contacted her by phone. It's not so lucky. Since July 28, in the daily user's rights protection group, the daily fresh balance refund has a significant "amount discrimination". "The small account retreat is very refundable, but the large amount rely on not refunding." "Now the daily freshlight cannot be placed on the order of freshness. My account balance is more than 2,000. Channels are required to refund and have no response. "

▲ The daily large fresh amount balance cannot be proposed to the interviewee confession

The arrears of over 200 million suppliers have jointly prosecuted

In fact, in addition to owing consumer money, daily fresh suppliers and shareholders are also greatly affected.

According to previous media reports, the daily arrears of fresh arrears of suppliers have spontaneously organized a "Daily Outstanding Fresh Supplier's Return Registration Form", which has accumulated over 250 million yuan in total.

"At present, the payment that owed me every day is 1.01 million yuan. This money should be called me in April 2022." Three years ago, Feng Jingcheng (a pseudonym) became the supply of daily fresh vegetables. One of the merchants, because the previous cooperation with Youxian was quite smooth, and did not generate the arrears. Although he heard that other regions of suppliers were arrears, Feng Jingcheng did not take it to heart. "Who knows that this kind of thing will really happen to me."

After linked other suppliers, from June to August 2022, Feng Jingcheng repeatedly in the Daily Youxian Company headquarters of Wangjing Street, Chaoyang District, Beijing recovered the arrears, but did not succeed. Feng Jingcheng said that some suppliers have united to prosecute daily freshness. "I hope to get a fair judgment and return the arrears."

Some people in the industry revealed to the cover reporter that in fact in 2021, the daily freshness began to owe the payment of the supplier, and there was no owe guarantee. The amount of arrears was at least tens of thousands. The model is three million yuan.

On August 12, the relevant staff of Chaoyang District of the Beijing Market Supervision Bureau told the cover journalist that Beijing Daily Youxian Electronic Commerce Co., Ltd.'s current registration is still in a state of duration and can be operated normally. "The company's renewal is valid until 2038."

From "Watching Fresh Future" to "Side Chu Ge"

In 2015, Daily Youxian first created the business model of "front warehouses" fresh -to -home. The front warehouse refers to the model that distinguishes from the traditional warehouse to stay away from the final consumer group. The secondary storage system of the center+community front warehouse "can cover a range of 3 kilometers to achieve fresh freshness and one hour. Offline stores can save operating costs.

This is also the cornerstone of the daily premium attempt to build a tall building. In 2019, the daily excellent investment of large -scale investment in Goldman Sachs and Tencent successively opened the road of expansion with ammunition, and finally realized the national layout covering 20 cities and more than 5,000 front warehouses. In addition, the daily premium front positions have been upgraded to version 2.0, the area is expanded to three or four hundred square meters, and the SKU expands to more than 3,000.

This expansion path also coincides with the style of the daily founder Xu Zheng. Xu Zheng once bluntly stated in a speech that the daily freshness must be "fresh to 100 billion", but it seems behind the prosperity. Hidden is the reality where the condition of the cash flow is getting worse.

According to public financial reports, from 2018 to 2020, daily fresh revenue was 3.547 billion yuan, 6.01 billion yuan, and 6.13 billion yuan, respectively; growth revenue did not mean profit. The net profit of the same year was -2.998 billion yuan, -3.096 billion yuan, and -1.656 billion yuan, respectively. For 3 years, the daily cumulative losses were 10.8 billion yuan.

Public information shows that before the listing of Daily, eight rounds of financing received 9.5 billion yuan. In June 2021, the listing financing was about 300 million US dollars (equivalent to 1.95 billion yuan), and the cumulative financing amount was about 11.4 billion yuan. To this day, after the rumors of the warehouse, closed stores, in situ, and the Consumer Association interviews, the once -beautiful "China Fresh First Share" is only "one step away. "". As of press time, the total market value of the daily freshness was 47 million, which has fallen 99%.

On August 14th, Li Ke told reporters that in response to her complaints, Wangjing Street Market stated that due to the "daily fresh" operating problem, the organization of the organization is currently refused to mediate. The relevant provisions of Article 11, the unit decided to terminate the adjustment.

▲ Li Ke received the confession of the interviewee to the interviewee

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