After Apple and Samsung have reduced their prices exceeding 1,000 yuan, domestic mobile phones can’t

Apple's iPhone13 took the lead in cutting a price of 1,000 yuan, and then Samsung also reduced the price of 1,400 yuan for the flagship mobile phone Galaxy S22. Recently, a domestic mobile phone brand also followed up the significant price reduction by 900 yuan, showing that the price of domestic mobile phone brands in Apple and Samsung's price war pressure pressure In the following, I finally had to follow up the sharp price reduction and throwing goods.

This year is not ideal for all mobile phone companies, even Apple is facing the pressure of clearing goods. The iPhone13 has been one of the most popular mobile phones in the domestic market since its listing, but data from an e -commerce platform show that this phone has gradually declined after more than 1.2 million sales record in January, and the sales volume in April has decreased. About 290,000 units.

In the case of a large decline in sales, Apple seized the opportunity to promote the 618 major promotion, took the lead in cutting the iPhone13 price of 1001 yuan, the price fell to 4798 yuan, and it rushed at the preheating stage of 618 major promotion. At the top of the hot list, sales on an e -commerce platform in May reached 840,000 units, which was nearly twice the increase in April, showing that the effect of price reduction promotion was significant.

After Apple, Samsung also followed up and reduced its Galaxy S22 price of 1400 yuan to 3599 yuan. The price was cheaper than many domestic flagship mobile phones. One, it can be seen that the effect of price reduction promotion is significant.

Faced with Apple and Samsung's turnover, domestic mobile phone brands just ashamed the flagship mobile phone by several hundred yuan before June 5th. Below, domestic consumers generally watch the domestic mobile phones.

The result is that before June 5th, domestic mobile phones entered the forefront of the hot list of red rice 9A and Honor Play 20. These two mobile phones can be described as domestic mobile phone brands The cheapest style of among the cheapest, Redmi 9A is as low as 599 yuan, Honor Play 20 to 749 yuan. These two mobile phones once ranked among the top two domestic mobile phone sales lists.

This reflects that domestic consumers are preferred to buy Apple when choosing high -end mobile phones, followed by Samsung S22, which has a significant price reduction. When buying domestic mobile phones In addition to the above two mobile phones below the hot list of less than 1,000 yuan, those domestic mobile phones have also entered TOP10 with more than 1,000 yuan.

In these two days, a domestic mobile phone brand couldn't sit still. The price of its flagship mobile phone released this year was reduced again. The price reduction is 900 yuan, which is close to 1,000 yuan. In this way, this phone has become a highly cost -effective mobile phone with a Snapdragon 8G1 mobile phone, and sales have increased.

The reason for the forced domestic mobile phoneThere is stock pressure. The domestic market in the domestic market fell sharply from February to April of this year, and the decline of more than 30 %, and the churches occurred in the previous month, which led to a large number of domestic mobile phones cut a large number of 270 million units. The domestic mobile phone brand and the mobile phone industry chain were facing inventory pressure.In this case, they all need to clean up the inventory during the 618 major promotion period. Now the 618 major promotion has exceeded one -third. If the inventory is not well cleaned up, it can only follow up the price reduction and throw the goods.

Industry insiders pointed out that from the current sales situation of 618, the 618 major promotion may not help domestic mobile phone brands to complete the task of inventory cleaning. They are likely to not be after 618.Do not continue to reduce the price, and summer vacation will be the last chance for domestic mobile phone brands to clean up inventory, so it may be that the domestic mobile phone brand may continue to reduce the price and throw the goods after the summer vacation.

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