Kuaishou bring StreamLake and virtual anchor Guan Xiaofang at the 3rd China Short Video Conference

From August 9th to 11th, the third China short video conference was held in Fuzhou. As an important strategic partner of the conference, the short video live broadcast platform participated in the meeting, and joined hands with the media and the industry academic big coffee to talk about the core topic of the short video industry "main position and main battlefield".

The conference also specially sets the fast -handed sub -forum with the theme of "content evolution+technical capacity: new integration and new ecology". The guests participated in the new direction of the short video content evolution and the new trend of the media fusion of the media.

(Quick -hand theme forum "Content Evolution+Technology Empowerment: New Integration and New Ecology" participants)

Unlock new technologies: streamlake promotes video upgrade "Lightweight"

With the advent of the audience of the nationalization, the "short video+" media integration has continued to develop in depth, and the video upgrade is sweeping many industries. As a "vane" in the short video industry, the short video conference continues to pay attention to the latest developments and cutting -edge technologies in the industry. The video cloud brand STREAMLAKE released on August 10 also appeared at the conference.

At the conference site, Li Bin, senior technical director of Kuaishou and head of audio and video innovation business center, published the theme of "Unlock the next -generation video cloud: Let the video change from" heavy industry "to" light industry ".

Li Bin comprehensively introduced the profound technical accumulation of Kuaishou for 11 years. "We have achieved content from production to understanding, to distribution, to consumption, to user interaction, and finally to promote the content production of content production. On the top of this, it will form growth and development. New models appear, such as live e -commerce, selling houses, selling cars, and for example, through short video recruitment, teaching instrument knowledge, etc. Under the more abundant ecology, it is the sustainable development of fast -handed technology. "" "" "."

Nowadays, the fast -handed StreamLake focuses on becoming a video upgrade mechanical machine. It will open a one -stop audio and video+AI solution to key technical capabilities such as audio and video and AI for many years.

(Li Bin, senior technical director and head of audio and video innovation business center, spoke)

(Fast -handed sound video core technology accumulation icon)

Li Bin said that in recent years, with the iteration of the Internet and the screen, users have continued to upgrade the demand for video clarity. The rising rate of the car, the increase in the difficulty of model adaptation, and the significant increase in costs have become a common challenge. How to solve these problems? Li Bin pointed out that from the key points of the balanced experience and cost, after years of practice, Kuaishou has summarized a set of mature methodology.

At the same time, based on AI technology capabilities based on fast -handed videos gathering and distribution process, StreamLake also provides three categories of AI solutions: smart video creation, smart video understanding, digital people and XR, including more than 100 product functions and 1500 1500 Multiple AI capabilities help customers from all walks of life to achieve video and intelligent upgrades.

With the widespread deployment of 5G, the video will be as ubiquitous as air and water in the next few years, but the video upgrade faces problems such as more experience pain points, high bandwidth costs, low innovation and large -scale efficiency. It is a veritable "heavy industry". Li Bin said, "Streamlake is to turn the 'heavy industry' into 'light industry', and the technical capabilities accumulated by the large -scale users, such as AI, audio and video, algorithms, etc. The operating system Streamlake OS is provided to the entire industry. "

Li Bin's speech attracted great attention from the guests at the conference site. The media, enterprises, industry people and other people recognized the technical capabilities of fast hands and Streamlake. It helps to upgrade the entire industry.

It is reported that in the past year, StreamLake has launched explorations in the field of video and intelligence with partners such as Zhihu, China Unicom, CCTV, Xiaomi.

Lead the new wind direction: the three major directions of virtual human beings broaden business application scenarios

Another virtual human business that has attracted widespread attention is fast. It was called "the first year of the Yuan universe" in 2021, and virtual human as a "small incision" to the "big world" leading to the Yuan universe has frequently appeared in the public's vision in the past year.

During the "two sessions" period this year, the highest prosecution used virtual human technology for the first time, which attracted widespread attention through the interpretation of the report through virtual prosecutors, and the virtual prosecutor was coming from the support provided by the fast -hand technology team.

In addition, this conference specially set up a virtual round table salon session. Xu Zhiwei, an expert in Kuaishou virtual product, Shen Yi, head of the CCTV virtual anchor, and Liu Guangjie, CFO & Digital Starry Co -founder, joined hands with Tianfeng Securities Global Technology Chief, Global Technology, The person in charge of the overseas research team, Kong Rong, jointly focused on the issues such as "Virtual Human: Unlimited Application Scenes and Business Possibly", and conducted in -depth discussions on topics such as the development status, core difficulties, account operations and incubation, and commercial value of virtual human human beings.

(Virtual human round table salon scene)

Xu Zhiwei introduced that Guan Xiaofang, a fast -handed virtual anchor Guan Xiaofang, appeared in the live broadcast room of the fast -hand shop last year, has participated in many fast -moving live activities such as e -commerce 616, magnetic engine conference, and fast -handed new market well. Exploration of virtual live broadcast interaction and content innovation.

When it comes to the core difficulties of virtual human live broadcast, Xu Zhiwei believes that virtual human beings can live in real time, mainly to complete four parts of modeling, driving, rendering and application. Among them, in the first three production links, there are still problems such as higher costs and long cycles, and the application link tests the virtual human ecosystem of operating capabilities and platforms. (Kuaishou virtual anchor Guan Xiaofang)

"In summary, virtual human live broadcast needs to reduce the cost and threshold of virtual human broadcast through technical means. The platform needs to build a good virtual human ecology, and the richness of the ecology rely on everyone's operation and innovation ability." Xu Zhiwei shared it. The influencing factors of the virtual live broadcast effect accumulated in the fast hand: model construction, expression restoration, special effects integration, "people in the middle" behind virtual anchors, will affect the popularity of an account.

At present, Kuaishou has accumulated deep technical strength and rich case experience in the virtual human field. In addition to Guan Xiaofang, Kuaishou also launched another virtual singer "Wonderful Girl Zhang Fengqin" to rely on advanced facial capture, voice fusion and AI algorithm singing Technology has accumulated more than 200,000 fans. And different types of virtual people also have differentiated core competition elements. In diversified application scenarios, they create more business value.

Xu Zhiwei introduced that Kuaishou currently has three types of virtual people:

The first is to spread virtual human, usually like virtual idols, virtual spokespersons, etc. Quick hand helps creators to reduce production costs by AI, such as AI automatically generate expressions, hairstyles, clothing, etc., helping the account increase powder

The second is a service -oriented virtual person, such as virtual customer service and AI anchor. In March of this year, Kuaishou cooperated with the Supreme Prosecutor to develop a virtual prosecutor to help us to intelligently interpret the government work report. In addition, Kuaishou also developed a virtual e -commerce anchor that can be broadcast 24 hours.

The third is the virtual transformer digital person. It can help us enter a virtual world like the Yuan universe, conduct virtual interaction with other users, and virtual social.

In addition to technical sharing, Yu Yan, the person in charge of the fast -handed short drama operating, also brought the keynote speech "The Story of the Story No, the Explosive Method Theory of the Explosion of the Fast Show", in -depth interpretation of the short drama content, cooperation mode, commercial exploration and other aspects The precipitation and accumulation. Kuaishou@快 快 said Fang Zhao Hongqi brought "100,000 fans 750 million turnover, the trust economy of fast -selling houses", sharing his story and thinking in the fast -selling house.

As a fast -moving hand in the short video live broadcast platform, it is supported by technological innovation in the fields of video cloud services, digital virtual humans and other fields, continuously promoting media integration in depth, promoting the construction of short video content, and helping the short video industry's high -quality development.

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