Haidian brand consumption festivals have opened up!11 activities, there is always one for you

today

2022 Yueyou Haidian

"Eighteenth Haidian Brand Consumption Festival" officially opened

In August-December, it was four months

The event runs through the summer, Mid -Autumn Festival, National Day, etc.

Multiple important consumption nodes

Haidian District launched

Boutique Market, "Culture + Business"

Smart Automobile Show, Commercial District Flash Promotional Activities

Convenience services enter the community

A total of 11 online and offline series of various online and offline series

Look forward to it together

Supported by the Haidian District Commercial Bureau and hosted by the Haidian District Commercial Federation, the Haidian Brand Consumption Festival revolves around "new scenes", "new trend", "new energy level", "new forces", "new experience", and actively actively with the key business district companies in the district Link, launching a series of wonderful business promotional events, at the same time, with Meituan and Bank of Ningbo Beijing Branch, they also officially launched the 2022 Haidian Online Consumption Festival.

In addition to the development of the main venue of the Qinghe Vientiane Hui, the event also at the theme district of Haidian Yuejie, Shangdi Hua Lian, Link Exhibition · Zhongguancun, Huaxi Live Wushu, Lan Jingli, Actual Home, Century Jinyuan Shopping Center , To hold multi -themed activities such as Hefanli, Zhongguancun Environmental Protection Science and Technology Demonstration Park, etc., further highlighting the advantages of commercial development resources in Haidian District, and promoting new consumption to upgrade in the direction of experientialization, quality and digitalization.

How to promote consumption to experience and quality

And digital direction upgrade?

What are the specifics of the 11 theme activities?

Let's watch together

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"Natural Time" city micro -fake outdoor life festival

Put on the tent, appreciate flowers, and breathe fresh air under nature. Three or five friends barbecue together ... Under the epidemic, outdoor camping is admired by the public as a new lifestyle. From August to October, the activities set out outdoor experience consumer scenarios such as Qinghe Vientiane Hui, Century Jinyuan, Beijing Impression City, outdoor-themed market, brand special sale, interactive and entertainment and other outdoor experience consumer scenes to create in cities for consumers. The heart of the heart is on vacation.

"Haidian has an appointment, there is a fate with you" City Youth Dating Festival

Today, the social circle of young people who are governed by the pace of life and work pressure is getting narrower, and dating has also become a need for young people's life. This month will hold the Youth Dating Festival in Zhongguancun No. 1, aiming to build a social platform for dating and dating for young people in the science and technology park.

Night Economic Theme- "Hi Fun" Ye Lan Shan GO Haidian

From August to October, in the six major business districts of Haidian District, Huaxi Live, Food Bao Street, Xiyuan Hotel, Zhongguancun No. 1, etc. carried out trendy night market carnival and beer festivals, etc., let the "night economy" light up the citizens "nightlife life" ", Make Haidian" night "more exciting.

New "city" for business

From August 19th to 21st, the art trend market collection was held in Wudaokou, and a series of activities were held in the Qinghe Vientiane Huixi in August to November. At the same time, a series of activities were carried out to create a healthy and cool lifestyle.

Guo Chao Jingpin Festival

From August 27th to September 27th, it established branch venues in Zhongguancun Environmental Protection Science and Technology Demonstration Park, Shangdi Federation, Lingzhang · Zhongguancun, Haidian Yuejie theme district, etc., with the theme of national tide culture and creation; Traditional handicraft production interactive activities on site such as master of arts and crafts.

World Cup theme food journey

When it comes to the World Cup, except for wonderful events, it is essential for food. During the Qatar Football World Cup from November 21st to December 18th, the style cuisine of the world cups in the world in Haidian District, launching the World Cup theme dishes, and gourmet promotional activities under the same theme.

Boutique Fair at the end of the year

In December, it will carry out folk activities to create the atmosphere of the New Year in key enterprises, and build New Year's IP -Pickled New Year's goods such as New Year's Eve.

2022 Smart Automobile Consumption Show

At the moment of intelligent life, wisdom travel is essential. In order to allow consumers to understand the development of the automotive industry in the automotive industry, multi-channel information quickly obtains the latest automotive industry information and promotes consumer energy levels. The Science and Technology Park, Beijing Impression City, Vientiane Hui, around the smart car, autonomous driving, 5G technology and other places, holding smart car consumer exhibitions, and at the same time held the theme of car camping at the snail self -driving station.

"Zhihui Haidian" home improvement consumption festival

In order to fully link smart enterprises in Haidian District, the new generation of smart and intelligent achievements products are introduced into millions of households, inclusive people's livelihood. During the event, home companies such as Lan Jingli and Actual Home will participate in Beijing Green Consumer Coupon and carry out intelligence Preferential promotional activities such as office, smart home.

Community life festival

From September to October, the Haidian Commercial Federation will organize membership companies to enter the community with special services to provide health tests, expert consultation and medication guidance, hair cutting, home appliance maintenance, characteristic fresh fresh freshness, and characteristic fresh freshness for elderly people and empty nests. Commodity exhibitions, green recycling, and the popularization of garbage classification knowledge have been popularized, and a series of convenient services for the elderly in the community will be delivered to the house for free.

Online Consumer Day Special

For many people, online shopping is convenient and fast. This year's brand consumption festival joins hands with Meituan, Ningbo Bank and other units to carry out online brand consumption festivals. During the brand festival, users open the Meituan APP or scanning activity page QR code, you can reach the exclusive venue of the Shanghai Dian Brand Consumer Festival with one click. , Randomly receive red envelopes, suitable for consumer scenarios such as takeaway, hotels, subsidies cover multiple businesses such as takeaway, hotels, and bring consumers with multi -directional discount benefits. In addition, this year's brand consumption festival also joined hands with the Ningbo Banking Life Platform -Ningxing Life Program, combined with various online forms such as enterprise micro -group, traffic linkage, and video number live broadcast, attracting more consumers to participate in the consumption experience. Since the first time in 2005, Haidian Brand Consumption Festival

Has successfully held 17 sessions of brand promotion activities

The effect of stimulating the consumption economy in Haidian District is obvious

This year will consume citizens

Integrate with culture, art, technology and other fields

Further tap new consumption growth points

Drive the consumer energy level in Haidian District

Are you ready?

There is always one of the 11 events that suits you

Reporter: Li Hongya

Edit: Zhang Bin

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