Douyin e -commerce "Spring Rain Project" launched the second -themed activity, expanding the scope of promotion of high -quality content standards

This event is divided into three content sections, covering seven summer consumption hotspots. "Summer Living" focuses on home life, covering consumer electronics home life, flowers in the nursing home, and parent -child life; Focus on summer wear, cover clothing, shoes, bags, and jewelry.

Douyin e -commerce will invite gourmet people@蜜 · · Back pot Xia, digital evaluation master@猫, book merchant@官 官 官, etc. Platform e -commerce creators produce high -quality content. During the event, you can submit a topic with a topic#Summer Fun Play Related short videos. The creators who meet the standards will get platform incentives.

In addition, on the basis of the first event, this event also set up a live broadcast branch venue, inviting high -quality content creators such as@此 此 此,@此 小 小 小 小 小 此 此 to create a benchmarking live room to help the entire platform creators of the platform. Understand more intuitive high -quality content live room standards.

At the same time, the platform also released a series of long pictures of the "One Picture Reading the Chunyu Plan" at the Douyin E -commerce Learning Center, which divides the content creation form into a trailer and non -trailer short video, a trailer live broadcast and a trailer. Details, standards and income of the Chunyu Plan. Among them, non -trailer short videos and graphic short videos were first included in the scope of high -quality content assessment.

"One picture reading the spring rain plan" screenshot

The "Chunyu Plan" is a high -quality content incentive plan launched by Douyin e -commerce. It encourages merchants and experts to create high -quality e -commerce content with multiple support policies to improve long -term operating efficiency. The relevant person in charge of Douyin e -commerce said that compared with the first event of the "100 Good Life", the event further expanded in the industry's coverage, adding live broadcasts in form. In the future, Douyin e -commerce will continue to refine and improve the high -quality content standards of various industries, strengthen the creators' awareness of the core creative concept of "real, credible, professional, and interesting" in each dimension, and encourage multi -scenario creation.

It is reported that the "100 kinds of good lifestyles" is a long -term event created by the "Spring Rain Program". The first phase is facing beauty, food and digital home appliances, and ended on July 26. Data show that during the event, the total contribution of the creators exceeded 450,000, with a total playback volume exceeding 480 million times. Among them, the high -quality content playback volume of the food fresh and digital home appliance industry was 8.9%and 7.6%higher than the overall period. High -quality content submission drives over 120 million yuan in sales, bringing over 490,000 new users.

Cover reporter Huang Jingru

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