Different sets of bicycle sharing platforms in the same package are cooked?The price difference between different mobile phone accounts can reach 22 yuan

After the bicycle -sharing price increases the attention, it was exposed to "big data killing"

Source ｜ Beijing Youth Daily

Author ｜ Wen Jing Gu Xiaoxiao Chi Haibo

Edit ｜ Zhang Runqi

The price of different users at the same time at the same time is different. After the bicycle -sharing price increases the attention, it was exposed to "big data killing". A reporter from Beijing Youth Daily found that this phenomenon did have this phenomenon in Meituan bicycles, Harbin bicycles and green orange bicycles. In response, the customer service of Harbin bicycles and green orange bicycles stated that the actual price is based on the personal purchase page. The "price description" of Meituan bicycles also shows that the coupon system is randomly issued, and the price of the order settlement page is subject to the price. The price of users who use common services will be higher. Harbin customer service said, "You can also say that."

Beiqing Daily reporter discovered

The price difference between the same set of meals can reach 22 yuan

Recently, there are media reports that different users purchase bicycle sharing packages different prices. On August 11, a reporter from Beijing Youth Daily searched on various platforms on various platforms and found that this phenomenon did platforms such as Meituan bicycles, Harbin bicycles, and green orange bicycles. Taking the 30 -day campaign of the Meituan bicycle as an example, the price displayed by the three mobile phones in Beijing is 14.8 yuan, 8.8 yuan, and 19.8 yuan. Showed to 49 yuan, 36 yuan and 58 yuan, of which the difference between the two reached 22 yuan. There are certain differences in the actual price of other packages.

The same is true of the cycling and green orange bicycles. According to the display results of the three mobile phones, the 30 -day unlimited card price of the 30 -day bicycle is 16.98 yuan, 13.58 yuan, and 13.97 yuan, respectively, and the price of the 30 -day cyclical card of the green orange bicycle is 11.5 yuan, 12.5 yuan, and 11.9 yuan, respectively. Essence

It is worth noting that among the three mobile phones, the third users have served the old users who have served the three platforms, and in some cases, the price of old users is not the highest. The reporter from Beiqing Daily saw on Weibo that many users who bought cycling card packages showed their purchase page of their bicycles and Harbin bicycles. It is nearly twice the price of the reporter of the Beijing Youth Daily.

Platform response

There are differences in random prices of preferential activities

On August 11, a reporter from Beiqing Daily consulted the customer service of each platform as a user. Among them, Harbin Bicycle customer service repeatedly told a reporter from Beiqing Daily that the actual price of the package can only be based on the personal purchase page display results. The customer service claims: "Because the marketing activities they participate in the marketing activities will be automatically deducted, affected by the discount, frequency of use, etc., there may be small differences in the purchase price of individual users." It is far lower than a single cycling. " When asked, "whether the frequency of being used means that the price of commonly used people is higher", the customer service replied: "It can be said."

The reporter of the Beiqing Daily noticed that even the newcomers, the discounts from different new users were different. In this regard, Harbin customer service suggests: "You can pay attention to one day, you can buy it before you buy it."

In addition, the customer service of Qingjia bicycles also said: "Changqi cards and card cards will carry out preferential activities from time to time, and they will push discount coupons from time to time. Different discounts and prices can go to the purchase card page to view the specific price."

Writing the "price explanation" below the Meituan App's bicycle riding card purchase page: the real -time price of the cycling card does not change the nature due to the difference in expression, and the specific transaction price changes according to the promotional activities or users using the coupon. For the issuance rules of coupons, it claims: "Randomly issued the Card Card Coupon, and finally the price of the order settlement page is subject to the price."

In addition, there are new users exclusive benefits and regression users' exclusive benefits. New users' exclusive benefits for new users who have never used Meituan bicycle services. And users who have not used Meituan bicycle services in the past 28 days can also purchase designated special riding cards in preferential prices. The description: "Exclusive benefits only display the conditions for eligible users, and may be adjusted according to time, regional differences, etc., please refer to the price of page display."

As for the price description of the set meal price of Harbin bicycles and green orange bicycles, its APP and applet are not displayed.

Expert interpretation

Platform coupon issuance method has room for improvement

In January of this year, the four departments such as the National Network Information Office jointly issued the "Recommended Management Regulations on the Recommendation of the Internet Information Service Algorithm", which restricted the "killing" of big data. The "Regulations" pointed out that if the algorithm recommendation service provider sells goods or provides services to consumers, the right to transaction of consumer fair transactions shall not be protected, and shall not be based on the characteristics of consumer preferences and trading habits. Implement illegal acts such as unreasonable differences.

The co -director, researcher Pan and Lin of the International Joint Business School of Zhejiang University International Commerce Business School told Beiqing Daily that random discounts and big data killing are two mechanisms. Random discounts are a common form of preferential discounts, which are legitimate and compliant. As long as the random discount range brings benefits to customers within the reasonable range. Big data killing is differently treated according to user data. It is illegal to involve price discrimination. Whether there is a big data killing mechanism to be understood by the coupon issuance mechanism. follow up.

"Consumers do not understand many preferential mechanisms." Pan and Lin said, "Therefore, such suspected big data killing behaviors should be followed up by regulatory layers. Because ordinary users have no background permission, it is impossible It is difficult to make a clear discount for a clear knowing of how your coupon comes. "Internet independent analyst Ding Daoshi said that the method of issuing platform coupons does have some room for improvement. Enterprises need dynamically to balance which method is more beneficial to users and enterprises.

Why is it difficult to be recognized as "big data killing"? Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, told Beiqing Daily: "In practice, like a monthly card, it is not a premium, but different discounts. Such cases are everywhere. It can be obviously judged as big data killing, but here it has discounts, but it is just how much discounts are different, so it is not good to judge that big data is cooked. The discount of discounts, so it will be used by merchants or platforms to defense. "

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