165,000 Hermes bicycles are sold out, and the luxury circle is popular with "rising and more buying"?

How much will you spend for a bicycle?

The famous luxury brand Hermes launched a bicycle, and the price of this bicycle also caused heated discussion among netizens.

A bicycle 165,000 yuan

According to the Daily Economic News, the Hermes Chinese official website was launched on a small bicycle called Odyssee Terre, which was priced at RMB 165,000.

Picture source: Hermes official website

According to the official website information, this bicycle is 154.6 cm long, 58 cm wide, and weighs 14 kg (that is, 14 kg). This mechanical bicycle is made of white wax wood, aluminum and SPAD leather. The handle and cushion bracket are equipped with a lights. The front side is decorated with a series of laparies. There is a car basket that supports 4 -speed speed adjustment.

According to the product details, the seat can be adjusted to adapt to users of different heights. The design is inspired by Japanese portable bicycles, which is made of France.

Picture source: Hermes official website

Some netizens said, "Two wheels are indeed a bicycle that can be rides", "more than 160,000, a low -grade Accord is gone", "the possibility of" hitting the same model "with others on the road is not high."

It is reported that in July this year, Hermes launched the Odyssee Terre bicycle of wooden frames at the time, which was priced at $ 2,3600 (about 158,000 yuan). Compared with the new model, there is a lack of car baskets. This means that the basket launched this time, the value of the two baskets is as high as 8,000 yuan, and the single basket is worth 4,000 yuan.

According to the Beijing Business Daily, on August 11, the reporter called Hermes for Hermes for new bikes that cost 165,000 in Hermes. The customer service said that there is no inventory in Beijing and no exhibits. The customer service is uncertain.

In Shanghai, this bicycle is also sought after. According to China Economic Weekly, this Hermes bicycle worth 6 digits is currently sold out in Shanghai offline stores.

According to data from the China Bicycle Sports Association, more than 100 million people in the country are currently riding regularly, or bicycles are used as mobility tools, and nearly 10 million people have participated in bicycle sports.

This year's high -end bicycle imports have increased significantly. According to the statistics of Hangzhou Customs, in the first half of this year, the import amount of bicycles in Zhejiang Province was 2.395 million yuan, an increase of 1.3 times year -on -year, and the average price increased by 6.9 times. /Vehicle.

Hermes' financial report in the first half of 2022:

The Chinese market rebounded strongly in June

On July 29, Hermes Group released the financial report in the first half of 2022.

The financial report shows that the group's comprehensive revenue is 5.475 billion euros, with the current exchange rate calculation increase of 29%, and operating income is 2.304 billion euros (accounting for 42%of sales). Among them, the group's net profit reached 1.641 billion euros (30%of sales), and 1.174 billion euros in the first half of 2021. From this point of view, frequent operating profit margins rose from 41%at the end of June 2021 to 42%, reaching the highest historical point.

In the second quarter, the Group's sales reached 2.71 billion euros (an increase of 26%at the current exchange rate calculation), and all business lines were in a high degree of active.

It is worth noting that in the first half of 2022, the business of all regions achieved strong growth. Under the influence of the epidemic in China, the Asian market still shows a strong rebound force, and the sales of the group's stores increased by 23%, thanks to the development of exclusive omni -channel networks and online sales. Due to the recovery of tourism retail business, the wholesale business also increased by 25%.

In addition to Japan, the increase in Asian regions is mainly due to the continuous sales of strong sales in the entire region and the continuous sales of Singapore, Australia and South Korea. Although China was affected by the epidemic restrictions and store closures in April and May, it showed a strong rebound in June.

In addition, Hermes' sales increased by 34%in the Americas, and continued to maintain a strong momentum at the end of June. The new store opened in Austin, Texas opened in April, which is also the third specialty store in the state. From the perspective of the European market, the growth rate of European regions except France is 34%, and the growth rate of France is 41%. This is due to the loyalty of local customers and the return of tourists such as France, the United Kingdom, and Italy.

At present, leather goods such as handbags are still the most important source of income from Hermes, up 12%year -on -year to 2.358 billion euros, followed by clothing and accessories, which rose 35.9%year -on -year to 1.458 billion euros. To 230 million euros.

In addition to the leather goods series, the sales of the garment and accessories departments increased by 36%. As of the end of June 2022, the total number of employees of the group reached 1,8400, of which the number of employees in French companies was 1,1500. In February this year, Hermes paid a special bonus of 3,000 euros to all employees to reward its professionalism and contribution to outstanding performance in a challenging environment.

Luxury circle "more and more buy"

With the highest inflation rate in Europe and the United States for decades, the luxury industry has also ushered in a new round of price increases.

It is reported that starting from the end of July, "high luxury" brands such as Cartier and Tiffany will raise prices. Even the "light luxury" brand Coach also added the price of the price of this wheel, with an average increase of 7%to 8%, and some ladies' handbags raised 10%. Store staff in Taikuhui, Guangzhou confirmed the news of price increases. Coach Store staff: If you want to buy it, buy it quickly now, because the price may increase in a few days, and each model will increase by hundreds of dollars. You do n’t like it now, and you will add money if you come over at that time.

The price increase does not stop consumption enthusiasm. The reporter visited many luxury stores in Taikoo Hui, Guangzhou, and a store has been lined up.

Citizen Ms. Yang: The stores in Shanghai are even more exaggerated. There are some good -looking clothes, and it is gone. The Chanel earrings I bought last time rose 2000. I found that as long as there is a brand increased price, other brands have risen. The Hermas Hermes rose the most. One bag, the earliest is 168,000 now 180,000, and I made up more than 20,000.

Some analysts believe that one of the main causes of price increases in major luxury brands in this round is caused by the "high fever" of foreign inflation.

Chai Zhenyu, deputy general manager of Zhongshan North Road, Shanghai Hongkou District, Shanghai Hongkou District, Shanghai Hongkou District: This CPI in the United States in June has risen to 9.1%. At the same time, this inflation in the UK has also set the highest record in 40 years. The price of upstream and downstream and production costs has also led to a rising supply. One attribute of luxury itself is scarce and precious. The ability to raise prices in itself has also become a test goldstone for inspecting luxury brands and products.

Under the tide of price increases, the topics of "investing better than buying bags" have been fired. Is luxury financial management really reliable?

Chai Zhenyu, deputy general manager of Zhongshan North Road, Shanghai Hongkou District, Shanghai Hongkou District, Shanghai Hongkou District: It has a large volatility and its poor liquidity, which makes it not suitable for an investment for ordinary investors. The risk of luxury goods itself is relatively risky, which is a relatively high risk, which is also an island effect of investment.

Source: 21st Century Business Herald (Wang Minling), Daily Economic News, Beijing Business Daily, China Economic Weekly, News Morning News, etc.

- END -