The 38 -year -old wealth is free, using 10 years to build the Fortune 500, Lei Jun has been searched again

Ding Jie, the world online businessman

Edit Li Danchao

At 7 pm on August 11, Xiaomi founder, chairman and CEO Lei Jun opened the third annual speech. In a speech with the theme "Through the Infliance of Life", Lei Jun boiled a pot of "chicken soup" for an hour.

The 52 -year -old Lei Jun was called "the hardest entrepreneur in China" by netizens.

He has accompanied Jinshan to go public from 6 personnel, 38 -year -old wealth freedom, and founded Xiaomi at the age of 40. In 10 years, he took Xiaomi to rank among Fortune 500 companies.

There are many labels on Lei Jun, engineers, investors, continuous entrepreneurs, and digital bloggers and heavy metal rock enthusiasts.

He is a bit different from other big brothers, such as extremely active in social media. Lei Jun's Weibo has more than 22.75 million fans, which is 7 million more fans from the recent fire "astronaut" Shen Teng.

Just as Ding Lei, Liu Qiangdong, and Zhang Yiming and other Internet leaders retired behind the scenes, on the evening of May 16 this year, Lei Jun opened his own sideline road with a Weibo: "As an IT blogger, I can do it in my spare time. Car blogger? "

In addition to being keen on sending Weibo, he also likes to interact with netizens. A fan message on his Weibo and said, "Mr. Lei, you happened to be my birthday." Lei Jun immediately replied and compared three love.

On the evening of August 11, he did not talk about Xiaomi, but talked about three stories that changed his life trajectory: the station store sold goods, soak forums, and founded an excellent network.

Three stories recorded the Internet past from 1992 to 2007. In 15 years, young Lei Jun took turns to experience product failure, business collapse, and even the company's almost closing the door. He said that he had been immersed in heavy metal rock and bubble bar for more than half a year.

But even if he fell to the bottom of the valley, he always had the courage of Nirvana's rebirth. It was this courage that made Lei Jun's transformation from a programmer who wrote code to well -known entrepreneurs.

On the WeChat video number, more than 1.19 million users watched Lei Jun's annual speech. 72 hours before the speech, Lei Jun began to warm up and pull the audience in major social media. 5 hours before the broadcast,#开 开 开 开#on Weibo topics exceeded 200 million.

In an hour's speech, Lei Jun still maintained the humor of "Are U OK". When talking about those troughs, it was more calm after looking at Fengyun.

The following is the content of Lei Jun's speech:

Must be a product needed by users, do not build a car closed behind closed doors

In 1996, the 26 -year -old Lei Jun encountered the first time in his life. At that time, he was the general manager of Jinshan Company.

In order to compete with Microsoft Office, Lei Jun took the lead in developing the office software "Pangu" for 3 years. However, the sales volume was terrible after the release of "Pangu", which was not even one -tenth of the expected. Jinshan almost went bankrupt because of this. The 200 people's development team also came to 20 people.

What is even more troublesome is that WPS can't be sold, the company is in trouble, and even almost cannot pay. He didn't know what to do for a while.

As the person in charge of R & D, Lei Jun was determined to make the reason clearly, decided to sell the goods in the front line, and stood for seven days of storefronts. Three days ago, the particles were not harvested; on the fourth day, he studied with the clerk and became a sales champion in the store on the seventh day.

How did you do it?

He found that the excellent salesperson in the store will first understand customer needs when selling, and recommend products and introduction performance according to customer needs, and he is enthusiastic about introducing technologies, introducing products with customers, and what customers do not want to know.

This made him suddenly realize that he understood the truth that looked very simple: to be a product that users really needed, not just the product that looked tall. It is closely linked to user needs that they have developed a series of best -selling software such as "Getting Started by Computer" so that Jinshan finds the way to survive. He said that in fact, Pangu's problem was to leave the masses and "build a car closed behind closed doors."

So that after studying abroad, he always wandered in some retail stores, and even a day of staying. "I touched each packaging box to understand the retail industry."

In 1996, the life and death of life and death helped Lei Jun to make a key lesson for selling goods on the station store. Not only did he help Kingsoft live, but he also gave him a certain understanding of retail and benefited for life.

Entertainment is the best way to learn

Kingsoft was fire, but the "light" in Lei Jun's eyes lost.

"At that time, Pangu's expectations were too high. I was disappointed in Pan Gu. In the face of Microsoft's competition, I couldn't see a hint of hope." In the speech, Lei Jun said.

In April 1996, Lei Jun handed over his resignation letter, and it was half a year at home.

In order to forget the pain, when he was frustrated, he was fascinated by bubbles, listening to heavy metal rock, and even seriously thinking and investigating to open a bar in Sanlitun.

But later, he encountered more interesting things.

That is, CFIDO (China Huiduo.com). The netizens of CFIDO are the earliest netizens in China. Everyone is immersed in this BBS forum, just like the young people are now obsessed with the Yuan universe. Since then, Lei Jun has frequently posted on the forum. At one time, the number of posts was high to the forum ranking first, and finally became the moderator of the forum. At that time, someone regretted it for him and felt that he was "not doing business."

But Lei Jun didn't think so. He recalled that after half a year of moderator, his mood gradually recovered, and in the process, he was unexpectedly harvested. The birth of Xiaomi community was directly related to his experience of being the moderator. Lei Jun believes: "Entertainment is the best way to learn, because it is particularly fast to learn to learn from the West without any purpose." Lei Jun also met Ma Huateng, who was still working on the porze company at the time, and Ding Lei, an engineer of the Ningbo Telecommunications Bureau, Essence

In November 1996, Lei Jun was pulled back to Jinshan and began a long -lasting battle with Microsoft. At that time, Jinshan Company died with Microsoft, while making money to raise money through the game business. For more than 20 years, the monthly survival of WPS has reached 500 million.

At that time, the little dream, "Let our computer run on every computer" is realized step by step.

Never underestimate the importance of the air outlet

Just as Lei Jun reorganized Jinshan, the outside world changed dramatically.

On the other side of the ocean, the Internet Company was founded in 1994 and launched in 1995; Yahoo was founded in 1995 and launched in 1996. The first wave of Internet waves flourish.

Chinese companies also actively poured into this Internet boom: in 1997, Netease was founded; at the end of 1998, Tencent was founded; in 1998, Sina and Sohu were renamed after renamed. China's first wave of Internet waves also began.

Lei Jun thought: Rather than half a shot, it is better to buy a company directly?

He went to Ding Lei, who founded Netease, and planned to buy 10 million yuan to buy his company, but Ding Lei refused. Two months later, Ding Lei told Lei Jun that he merged 10 million US dollars, and the company valued more than $ 60 million. According to the exchange rate at the time, the valuation was more than 500 million yuan.

"I was really shocking at the time, and I felt that the Internet was really crazy." Lei Jun said.

If the acquisition cannot be achieved, then do it yourself, and this will have the later excellent network.

Lei Jun attaches great importance to details. Every morning, he will click on all the banner (banner advertisements) on the webpage to check each link and find that there are always errors.

In order to test excellent services, he bought a lot of things on the Internet every week, various books, movies and TV series, music CD, and created the earliest storage in China: Beijing, Shanghai, and Shenzhen. Logistics, and proposed to arrive in the north, Shanghai, Guangzhou and Shenzhen 4 hours.

In three years, Excellence has become the first in the domestic B2C (the company's e -commerce model for consumers), but it is a difficulty: no money. They urgently need financing. In 2004, it was sold to Amazon, which was later Amazon China.

A few years ago, Lei Jun visited Bezos. "He said sorry as soon as he met, and he didn't take good care of him. Thinking back this journey was very painful."

After selling excellence for half a year, a new wave of waves on the Internet began, and the prosperity of B2C e -commerce also came, and the e -commerce industry rose in an all -round way. Lei Jun concluded that after the crushing of the Internet bubble, Zhuoyue.com fell before the rise of e -commerce.

For him, it was not only the company that lost, but also missed the entire Internet era. He lamented: "Never underestimate the importance of the wind, opportunities are important to everyone."

Become the earliest participant in this wave

In the alternation of success and failure, Lei Jun deepened his understanding of the Internet.

He believes that the Internet is not only a technological revolution, but also a key revolution. In the future, the Internet will integrate into all walks of life.

The mobile Internet is a new opportunity he sees. This time, he gambled right.

Seeing the wind, Lei Jun was determined to make the "pig" on the wind. He did two things: becoming the earliest group of real users and the earliest participants in this wave.

This is the current Xiaomi.

According to market research agencies Canalys, in the second quarter of 2022, Xiaomi ranked third in the world with a 14%share in mobile phone shipments.

At the end of the lecture on the evening of August 11, Lei Jun said, "All the setbacks and failures you have experienced, and even those things that seem to be meaningless to spend time will become your most precious wealth."

Perhaps it was those past that it achieved today's Lei Jun and Xiaomi today. The new story is still happening, and the future may not be smooth, but Lei Jun, who wants to share the trough and keep climbing up after falling, will not care too much about Lu Ping or rugged.

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